---
title: "Mint Plant — $230K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mint-plant"
last_updated: "2026-08-11T11:08:01.451Z"
locale: en
meta:
description: "Niche score 64/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mint Plant — $230K/yr Amazon US Niche (2026) - Flapen"
---
# **mint plant**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 81Conversion 62Competition 51Returns 99Price range 59Avg price 79Brand share 37Review moat 28Quality gap 98
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+75.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.96–$29.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$230K**
$230K/yr · 254K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,660.84**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, mint plant is a $230K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint plant market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$166K–$207K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#965**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**14%**
- Bonnie Plants44% - The Three Company15% - HOME GROWN15% - Clovers Garden5% - Generic4% - Sow Right Seeds4% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +75.7% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mint-plant/trend)
## **Top mint plant search terms**
- **mint plant**71K/yr+55.6%2.4% conv. - **mint plants live**44K/yr+95.1%4.2% conv. - **peppermint plant**35K/yr+79.2%3.5% conv. - **peppermint plants live**17K/yr+122.6%5.2% conv. - **mint plants**15K/yr+97.3%4.0% conv. - **peppermint plants**14K/yr+112.2%4.5% conv. - **peppermint plants for outside**11K/yr+63.9%5.4% conv. - **spearmint plant**7K/yr+84.3%3.5% conv. - **mint plants for outdoors**6K/yr+116.7%5.0% conv. - **live mint plant**5K/yr+84.2%3.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/mint-plant/search-terms)
## **Top mint plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonnie Plants Peppermint Live Edible Aromatic Herb Plant - 4 Pack Pet Friendly Low Light Part Shade**Bonnie Plants**$21.39**4.0★1,732 rev](https://www.amazon.com/dp/B07B7B4HW6) [2**Bonnie Plants Sweet Mint Live Edible Aromatic Herb Plant - 4 Pack Easy To Grow Non-GMO Perennial In Zones 5 to 11 Used In Teas & Other Beverages Salads Garnish Jelly & Desserts**Bonnie Plants**$20.07**3.9★855 rev](https://www.amazon.com/dp/B07B79Y9YL) [3**Live Herb - Mint (4 Per Pack) Aromatic and Health Enhancer Naturally Improves Breathing and Air Quality 8 Tall by 4 Wide**The Three Company**$24.17**3.3★507 rev](https://www.amazon.com/dp/B085BMQJ3H) [4**HOME GROWN Non GMO Peppermint Seeds Pack 2 370 Heirloom Mint Seeds for Planting. Grow Peppermint Plants in Your Herb Garden Indoors or Outdoors (Mentha x piperita)**HOME GROWN**$6.71**4.2★33,625 rev](https://www.amazon.com/dp/B0DF34FDNV) [5**Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer**The Three Company**$28.44**3.6★5,413 rev](https://www.amazon.com/dp/B07MVVTGHD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peppermint Live Edible Aromatic Herb Plant 2 Pack**Generic**$9.66**4 rev3mo ago](https://www.amazon.com/dp/B0GVB2ZV4Z) [**PLANTMEW 3000 Peppermint Seeds for Planting Indoors & Outdoors - Premium Non-GMO Heirloom Peppermint Plant Seeds High Germination Herb Seeds for Home Garden**PLANTMEW**$5.96**145 rev4mo ago](https://www.amazon.com/dp/B0GSVQVZRG) [**SVI 2500 Peppermint Seeds (Mentha piperita) - Aromatic Perennial Herb Peppermint for Tea Culinary Use - Non GMO & Herb Seeds for Outdoor & Indoor Garden Containers**SVI**$6.96**1,472 rev5mo ago](https://www.amazon.com/dp/B0GM299D3P) [**Set of 3 Peppermint Plants Live Peppermint Herb Live Plant 4-7 Inches Tall for Indoor Outdoor Planting**Generic**$23.24**2 rev5mo ago](https://www.amazon.com/dp/B0GL7L6SYV) [**Pack of 3 Variety Mints Shurbs Sweet Fragant Herb Well Rooted 4-6 Inch Tall Randoms Mints Plants**Moc Nursery**$16.73**5 rev6mo ago](https://www.amazon.com/dp/B0GGN815SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PLANTMEW 3000 Peppermint Seeds for Planting Indoors & Outdoors - Premium Non-GMO Heirloom Peppermint Plant Seeds High Germination Herb Seeds for Home Garden**PLANTMEW**$5.96**4.1★**▲ 137%**](https://www.amazon.com/dp/B0GSVQVZRG) [**SVI 2500 Peppermint Seeds (Mentha piperita) - Aromatic Perennial Herb Peppermint for Tea Culinary Use - Non GMO & Herb Seeds for Outdoor & Indoor Garden Containers**SVI**$6.96**4.1★**▲ 136%**](https://www.amazon.com/dp/B0GM299D3P) [**Pack of 3 Variety Mints Shurbs Sweet Fragant Herb Well Rooted 4-6 Inch Tall Randoms Mints Plants**Moc Nursery**$16.73**2.4★**▲ 133%**](https://www.amazon.com/dp/B0GGN815SD) [**Bonnie Plants Sweet Mint Live Plant 1 Gal. 2-Pack**Bonnie Plants**$24.78**3.9★**▲ 124%**](https://www.amazon.com/dp/B0G8SM5SSP) [**Bonnie Plants Peppermint Live Plant 1 Gal. 2-Pack**Bonnie Plants**$23.68**4.3★**▲ 123%**](https://www.amazon.com/dp/B0G8TBMN2R)
**~~View all trending →~~**
## **What buyers say about mint plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**49%
*“Easy to grow”*
**Quality-Overall**12%
*“Excellent Quality”*
**Smell**10%
*“Contented with the plants very fresh looking and smells good”*
**Value For Money**8%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Pest/Insect Control**3%
*“Helps repell mosquitoes from area”*
**Color**2%
*“The color is good”*
**Size-Overall**2%
*“All herbs were of good sized”*
**Moist/Dry**2%
*“great moisture when they arrived”*
**Strength**1%
*“Strong and Healthy”*
### **What buyers complain about **
**Plant Growth**41%
*“Did not grow”*
**Size-Overall**10%
*“its too long”*
**Moist/Dry**8%
*“a little dry”*
**Durability**7%
*“Don't last”*
**Value For Money**7%
*“Not Sort h the price”*
**Quality-Overall**5%
*“Poor quality”*
**Contamination**4%
*“Arrived with pathogen infections”*
**Advertised Vs Actual Product**3%
*“which is incredibly misleading”*
**Smell**2%
*“I was expecting something minty smelling”*
**Pest/Insect Control**1%
*“Bugs on plants destroying them”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Plant Growth**22%
**Value For Money**11%
**Size-Overall**10%
**Functionality-Overall**7%
**Moist/Dry**4%
**Quality-Overall**4%
**Defective Material/Parts**2%
**Leak-Proof**2%
**Contamination**2%
## **Common questions**
- **Is mint plant profitable to sell on Amazon United States?**
- The niche generates $230K/yr across 25 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the mint plant niche?**
- 14 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in mint plant?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Moist/Dry. The return rate is 0.2%.
- **When does demand for mint plant peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the mint plant niche?**
- Listings span $4.96–$29.73; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.
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