---
title: "Midnight Perfume Plant — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/midnight-perfume-plant"
last_updated: "2026-08-11T08:55:39.732Z"
locale: en
meta:
description: "Niche score 45/100 · $34K/yr market · 136K searches/yr · $18.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $34K/yr market · 136K searches/yr · $18.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Midnight Perfume Plant — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **midnight perfume plant**
**Skip it**
Soft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 17Competition 46Returns 99Price range 76Avg price 84Brand share 40Review moat 70Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.99–$40.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****718.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$34K**
$34K/yr · 136K searches
**Growth**
**Bad****-53.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, midnight perfume plant is a $34K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **midnight perfume plant market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,653**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **88%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**13%**
- Wivolibe39% - BuggyBeds15% - Mixrug11% - PERFECT PLANTS8% - Daisy Ship7% - Seeds Of Strength6% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -53.1% search growth over the last 90 days.
5K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/midnight-perfume-plant/trend)
## **Top midnight perfume plant search terms**
- **weeping jasmine plant**27K/yr-12.5%2.1% conv. - **weeping jasmine live plant**11K/yr+2.9%1.6% conv. - **midnight perfume jasmine plant**17K/yr-67.9%3.4% conv. - **weeping jasmine seeds**10K/yr-29.9%4.1% conv. - **weeping jasmine**5K/yr-25.6%3.1% conv. - **trailing jasmine live plant**10K/yr-74.8%1.4% conv. - **trailing jasmine plant**22K/yr-87.4%1.7% conv. - **midnight jasmine plant**7K/yr-74.4%1.6% conv. - **midnight perfume jasmine live plant**4K/yr-65.2%1.4% conv. - **trailing jasmine seeds**4K/yr-28.4%5.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/midnight-perfume-plant/search-terms)
## **Top midnight perfume plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**400+ Climbing Weeping Jasmine Flower Seeds for Planting Fragrant Plant Seeds Four Seasons Garden Home Jasmine Garden Balcony Climbing Flower**Wivolibe**$9.98**3.0★145 rev](https://www.amazon.com/dp/B0GCYFM9QX) [2**Weeping Jasmine Seeds (300 PCS) Fragrant Cascading White Flowers Climbing & Trailing Ornamental Vine Non-GMO Flower Seeds for Garden Balcony & Pergola Planting**BuggyBeds**$9.56**3.1★51 rev](https://www.amazon.com/dp/B0G814F61G) [3**200+ Climbing Weeping Jasmine Flower Seeds Star Jasmine Flower Seeds for Planting Fragrant Plant Seeds Non-GMO Climbing Jasmine Garden Balcony Climbing Flower Garden Home**Wivolibe**$8.76**3.1★29 rev](https://www.amazon.com/dp/B0G1M4TZ2B) [4**210+ Climbing Weeping Jasmine Flower Seeds for Planting Climbing Jasmine Fragrant Plant Seeds Non-GMO Garden Balcony Climbing Flower**Wivolibe**$6.99**3.1★12 rev](https://www.amazon.com/dp/B0G1R8VMY3) [5**Mixrug Climbing Weeping Jasmine Seeds for Planting 300+pcs Fragrant Climber Jasmine Perennial Flower Seeds Plants Heirloom Non-GMO Beauty Climbing Flowers for Home Garden Outdoors**Mixrug**$8.01**2.9★61 rev](https://www.amazon.com/dp/B0G516TZS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jasmine Seeds for Planting Mixed Colors (White & Purple) Midnight Perfume Jasmine Seeds 200+ Fragrant Flower Seeds Easy to Grow Garden Flowers for Indoor Outdoor**PLANTMEW**$9.47**74 rev5mo ago](https://www.amazon.com/dp/B0GJRR6HHK) [**Pack 4 Jasmine Plants Live Night Blooming Jasmine Flowers Fragrant Flowering Shrub for Garden or Containers 4-6 Tall**DMOH**$26.19**8 rev6mo ago](https://www.amazon.com/dp/B0GF16DGY6) [**400+ Climbing Weeping Jasmine Flower Seeds for Planting Fragrant Plant Seeds Four Seasons Garden Home Jasmine Garden Balcony Climbing Flower**Wivolibe**$9.98**145 rev6mo ago](https://www.amazon.com/dp/B0GCYFM9QX) [**Weeping Jasmine Seeds (300 PCS) Fragrant Cascading White Flowers Climbing & Trailing Ornamental Vine Non-GMO Flower Seeds for Garden Balcony & Pergola Planting**BuggyBeds**$9.56**51 rev6mo ago](https://www.amazon.com/dp/B0G814F61G) [**Mixrug Climbing Weeping Jasmine Seeds for Planting 300+pcs Fragrant Climber Jasmine Perennial Flower Seeds Plants Heirloom Non-GMO Beauty Climbing Flowers for Home Garden Outdoors**Mixrug**$8.01**61 rev7mo ago](https://www.amazon.com/dp/B0G516TZS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**150+ Weeping Begonia Seeds | Cascading Hanging Flowers | Ornamental Garden & Basket Plant Seeds for Garden Outdoor Indoor**Wivolibe**$8.22**2.3★**▲ 283%**](https://www.amazon.com/dp/B0G3PRKBLL) [**210+ Climbing Weeping Jasmine Flower Seeds for Planting Climbing Jasmine Fragrant Plant Seeds Non-GMO Garden Balcony Climbing Flower**Wivolibe**$6.99**3.1★**▲ 249%**](https://www.amazon.com/dp/B0G1R8VMY3) [**Climbing Jasmine Flower Seeds for Planting 100 Jasminum Sambac Seeds Perennial Flower Plants Non-GMO Heirloom Climbing Jasmine Seed for Home Garden Balcony Vertical Garden Decor**Generic**$7.74**3.1★**▲ 248%**](https://www.amazon.com/dp/B0G5212K2Q) [**Climbing Jasmine Seeds for Planting 100pcs Fragrant Flowering Vine Fast-Growing for Fences Trellises & Garden Landscaping**BuggyBeds**$8.55**2.6★**▲ 241%**](https://www.amazon.com/dp/B0G34M9LT4) [**Night Blooming Jasmine Live Plant - Cestrum Nocturnum. Fragrant Flowering Shrub for Garden Patio or Window (2 ngt.jas Cups)**Daisy Ship**$29.67**4.1★**▲ 145%**](https://www.amazon.com/dp/B0FDBQP1L9)
**~~View all trending →~~**
## **What buyers say about midnight perfume plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**57%
*“Easy to grow”*
**Quality-Overall**9%
*“Excellent quality”*
**Smell**8%
*“the scent is so beautiful”*
**Value For Money**6%
*“Worth every penny”*
**Instructions/User Manual/Troubleshooting**4%
*“Includes instructions”*
**Size-Overall**3%
*“Good size”*
**Advertised Vs Actual Product**3%
*“Works as they should”*
**Ease Of Use**2%
*“but thats a quick and easy fix”*
**Color**1%
*“Very pretty”*
**Strength**1%
*“Well-established plants”*
### **What buyers complain about **
**Plant Growth**55%
*“Did NOT Grow”*
**Size-Overall**8%
*“One disappointing size”*
**Value For Money**7%
*“I dont think worth for that price”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Instructions/User Manual/Troubleshooting**4%
*“NO INSTRUCTIONS”*
**Quality-Overall**3%
*“Very low quality product”*
**Functionality-Overall**3%
*“Not good result”*
**Durability**3%
*“died a week later”*
**Natural Resource Wastage**1%
*“Waste of time and money”*
**Smell**1%
*“there is no fragrance”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Plant Growth**30%
**Size-Overall**10%
**Functionality-Overall**6%
**Value For Money**6%
**Instructions/User Manual/Troubleshooting**5%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Color**2%
**Quality-Overall**2%
## **Common questions**
- **Is midnight perfume plant profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 26 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -53.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the midnight perfume plant niche?**
- 12 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in midnight perfume plant?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the midnight perfume plant niche?**
- Listings span $6.99–$40.93; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.
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