---
title: "Memorial Day — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/memorial-day"
last_updated: "2026-08-11T13:05:04.902Z"
locale: en
meta:
description: "Niche score 72/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Memorial Day — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **memorial day**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 100Conversion 19Competition 96Returns 95Price range 77Avg price 91Brand share 97Review moat 63Quality gap 77
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****26%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$4.78–$49.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****976.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$59K**
$59K/yr · 187K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, memorial day is a $59K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 26% of demand. Verdict: Worth a look — 72/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memorial day market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#838**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**100 **▼falling
**Sellers**
**118**
**Top-5 brand share**
**26%**
Top 20: 55%
**Top-5 click share**
**16%**
Top 20: 39%
**Open market**
**70%**
- HOOSUN8% - TERESA'S COLLECTIONS6% - X-GiftKey5% - ORIENTAL CHERRY4% - AVOIN colorlife4% - hogardeck3%
## **Demand**
Weekly Amazon search volume, last 46 weeks — >1,000% search growth over the last 90 days.
20K15KSpike '25Spike '26Prime Day '26Jul '24Mar '25May '25Jun '25Aug '25Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/memorial-day/trend)
## **Top memorial day search terms**
- **patriotic yard decorations**23K/yr>1,000%1.0% conv. - **fourth of july porch decor**14K/yr>1,000%0.7% conv. - **4th of july yard decor**14K/yr>1,000%0.9% conv. - **patriotic garden decor**13K/yr+521.3%1.1% conv. - **memorial day outdoor decorations**13K/yr+426.6%1.4% conv. - **outdoor americana decor**11K/yr+974.3%0.5% conv. - **usa yard decorations**11K/yr>1,000%1.4% conv. - **4th of july lawn decorations**10K/yr>1,000%1.2% conv. - **america outdoor decor**8K/yr+973.9%0.9% conv. - **patriotic lawn decorations**8K/yr+851.5%1.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/memorial-day/search-terms)
## **Top memorial day products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**X-GiftKey 4th of July Decorations Outdoor American Flag Lights 6-Pack Red White and Blue Solar Stars Lights with 6 USA Flags & 30LED Bright Patriotic Pathway Lights for Memorial Day Yard Lawn Decor**X-GiftKey**$18.48**3.4★296 rev](https://www.amazon.com/dp/B0D1GBYSKB) [2**HOOSUN 12 Pcs Small American Flags On Stick 4th of July Decorations Small USA Flag On Stick Mini 4x6 American Flags for Outside Fourth of July Flag for Yard Lawn Patriotic Memorial Day Decorations**HOOSUN**$6.59**4.5★3,284 rev](https://www.amazon.com/dp/B093H5JBRQ) [3**TERESAS COLLECTIONS 4th of July Decorations for Outdoor Decor Patriotic Memorial Day Decorations Wind Spinner Garden Yard Sign USA Americana Windmill Decorative Stake Independence Day Gifts 26**TERESA'S COLLECTIONS**$23.05**4.4★145 rev](https://www.amazon.com/dp/B0D9YFC4YP) [4**HOOSUN 4th of July Decorations 12Pcs American Flag Patriotic Pinwheels for Yard and Garden Fourth of July Pinwheels Patriotic Memorial Day Decorations Garden Wind Spinners Pinwheel for Kids Lawn Patio**HOOSUN**$14.93**3.5★1,203 rev](https://www.amazon.com/dp/B0C3L277BJ) [5**4th of July Decorations Outdoor - Hanging American Flag Banners Stars and Stripes Porch Sign -Patriotic Memorial Day Decor Party Supplies for July Fourth Independence Labor - Red White Blue (2 Pcs)**ORIENTAL CHERRY**$12.34**4.3★2,695 rev](https://www.amazon.com/dp/B07SX1VWY1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GXGGUS 10Pcs 4th of July Yard Signs Outdoor Decorations Patriotic Yard Signs with 20 Stakes Red White Blue Stars and Stripes for Independence Day Memorial Day Garden Lawn Outdoor Decor**GXGGUS**$17.73**45 rev3mo ago](https://www.amazon.com/dp/B0GV3KZP91) [**4th of July Decorations - Patriotic Stars Welcome Garden Flag | Double Sided Fourth of July Accessories Patriotic Banner | 250 Anniversary USA Merchandise for Garden Yard Porch Patio Lawn Outdoor Outside Decor**OHOME**$7.32**368 rev5mo ago](https://www.amazon.com/dp/B0GLNKSRLF) [**Hananona 12 Pcs Artificial Flowers Outdoor Faux Artificial Plants UV Resistant Plastic Patriotic Flower Bulk for 4th of July Hanging Planter Porch Window Home Summer Decor 12 Red White Blue**Hananona**$17.48**3,247 rev5mo ago](https://www.amazon.com/dp/B0GKHSDTMZ) [**Hananona 2 Set Artificial Outdoor Flowers with Hanging Basket 2 Hanging Planters with 24 Pcs Patriotic Flowers for Summer Front Porch Patio 4th of July Decor (Red White Blue)**Hananona**$44.43**1,702 rev7mo ago](https://www.amazon.com/dp/B0G5FCH2GR) [**hogardeck 4th of July Decorations Outdoor 6 PCS Metal Patriot Star Decorative Garden Stakes for Fourth of July Decorations Patriotic Yard Signs for Garden Memorial Day Decorations**hogardeck**$22.61**129 rev7mo ago](https://www.amazon.com/dp/B0G3T3PPFB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GXGGUS 10Pcs 4th of July Yard Signs Outdoor Decorations Patriotic Yard Signs with 20 Stakes Red White Blue Stars and Stripes for Independence Day Memorial Day Garden Lawn Outdoor Decor**GXGGUS**$17.73**4.6★**▲ 12%**](https://www.amazon.com/dp/B0GV3KZP91) [**Goolife 4th of July Decorations Outdoor 31in Patriotic Decor Memorial Day Yard Sign with Metal Stakes Front Door Decor Hanging Sign for Porch Walls Door Hanger Garden Patio Lawn Party Supplies Prop**Goolife**$24.33**3.8★**▲ 11%**](https://www.amazon.com/dp/B0DYNQM46R) [**Hananona 12 Pcs Artificial Flowers Outdoor Faux Artificial Plants UV Resistant Plastic Patriotic Flower Bulk for 4th of July Hanging Planter Porch Window Home Summer Decor 12 Red White Blue**Hananona**$17.48**4.2★**▲ 11%**](https://www.amazon.com/dp/B0GKHSDTMZ) [**X-GiftKey 4th of July Decorations Outdoor American Flag Lights 6-Pack Red White and Blue Solar Stars Lights with 6 USA Flags & 30LED Bright Patriotic Pathway Lights for Memorial Day Yard Lawn Decor**X-GiftKey**$18.48**3.4★**▲ 11%**](https://www.amazon.com/dp/B0D1GBYSKB) [**8 PCS Memorial Day Yard Sign Decorations-4th of July Decorations Outdoor-Weatherproof Corrugated Plastic Independence Day Party Lawn Signs with Stakes**HOSKO**$18.53**4.2★**▲ 11%**](https://www.amazon.com/dp/B091T5348C)
**~~View all trending →~~**
## **What buyers say about memorial day**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Very affordable for the quality”*
**Color**14%
*“Bright colors”*
**Value For Money**8%
*“Best value”*
**Advertised Vs Actual Product**7%
*“Better than I expected”*
**Brightness/Shine/Glow**5%
*“Great Lights”*
**Material Quality**4%
*“Decent material”*
**Size-Overall**4%
*“Fits perfect”*
**Assembly/Installation**4%
*“Easily installed”*
**Design-Overall**3%
*“Beautiful design”*
**Strength**3%
*“sturdy construction”*
### **What buyers complain about **
**Size-Overall**17%
*“Too large”*
**Quality-Overall**16%
*“Very cheap quality”*
**Durability**8%
*“Breaks easily”*
**Color**6%
*“not pure white”*
**Advertised Vs Actual Product**6%
*“Looks nothing like the picture”*
**Assembly/Installation**5%
*“Assembly is a pain”*
**Value For Money**5%
*“too expensive”*
**Material Quality**4%
*“Very thin material”*
**Brightness/Shine/Glow**3%
*“Need a brighter light”*
**Functionality-Overall**2%
*“Not workable”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**11%
**Quality-Overall**10%
**Material Quality**10%
**Color**8%
**Assembly/Installation**5%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is memorial day profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 137 tracked products. 33 of 40 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (72/100).
- **How competitive is the memorial day niche?**
- 100 brands and 118 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 26% of demand.
- **What do buyers complain about in memorial day?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.
- **What does it cost to enter the memorial day niche?**
- Listings span $4.78–$49.70; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 976 reviews — the moat a new listing must climb.
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