---
title: "Trend — mealworms - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mealworms/trend"
last_updated: "2026-07-21T07:19:07.152Z"
locale: en
meta:
  description: "mealworms clears our launch bar: a $7.0M/yr market growing +29.2% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "mealworms clears our launch bar: a $7.0M/yr market growing +29.2% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Trend — mealworms - Flapen"
---

# **mealworms**

**Launch it**

A $7.0M/yr market growing +29.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 99Growth 56Conversion 97Competition 68Returns 100Price range 79Avg price 95Brand share 79Review moat 34Quality gap 18

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$7.0M**

$7.0M/yr · 1.6M searches

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$30.25**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$3.98–$59.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+29.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,136.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality