---
title: "mealworms — $7.0M/yr Amazon United States Niche, Score 73/100 - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mealworms"
last_updated: "2026-07-20T20:02:20.970Z"
locale: en
meta:
description: "mealworms clears our launch bar: a $7.0M/yr market growing +29.2% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:description": "mealworms clears our launch bar: a $7.0M/yr market growing +29.2% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:title": "mealworms — $7.0M/yr Amazon United States Niche, Score 73/100 - Flapen"
---
# **mealworms**
**Launch it**
A $7.0M/yr market growing +29.2% this quarter with returns at 0.0% — clears our launch bar.
Market size 99Growth 56Conversion 97Competition 68Returns 100Price range 79Avg price 95Brand share 79Review moat 34Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$7.0M**
$7.0M/yr · 1.6M searches
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$30.25**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$3.98–$59.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+29.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,136.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mealworms is a $7.0M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 73/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.0M–$7.6M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **156 days**
## **Competition**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**44%**
Top 20: 78%
**Open market**
**39%**
- Kaytee26% - WORMSKING11% - Fluker's7% - Hatortempt6% - RANZ6% - I LOVE WORMS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.
50K30KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mealworms/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$278K8%$556K12%$835K16%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 3.5 Ounce**Kaytee**$7.55**4.6★12,370 rev](https://www.amazon.com/dp/B004X77L2Q) [2**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce**Kaytee**$17.28**4.6★12,370 rev](https://www.amazon.com/dp/B004X7BXYI) [3**WORMSKING Dried Mealworms for Wild Birds and Chicken 2LB**WORMSKING**$19.98**4.8★2,527 rev](https://www.amazon.com/dp/B08KXP6FX2) [4**RANZ 2LBS Non-GMO Dried Mealworms for Chickens High Protein Meal Worms Premium Chicken Feed Whole Large Mealworms for Blue Birds Ducks Fish**RANZ**$18.32**4.7★3,148 rev](https://www.amazon.com/dp/B097PDMK47) [5**Hatortempt Bulk Dried Mealworms - 5 Lb Bag - Dried Mealworms for Chickens Ducks & Wild Birds - High-Protein Chicken Feed & Bird Food**Hatortempt**$39.08**4.8★16,359 rev](https://www.amazon.com/dp/B01EUP8ZG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles**Larvevo**$19.94**177 rev4mo ago](https://www.amazon.com/dp/B0GGBWWL7W) [**KAYPET Dried Mealworms 10LB Meal Worms for Chicken Ducks and Wild Birds**KAYPET**$43.01**81 rev5mo ago](https://www.amazon.com/dp/B0GGH2RLG3) [**OHNAME 10LB Dried Black Soldier Fly Larvae for Chickens - 85X More Calcium Than Mealworms for Strong Eggshells High-Protein Chickens Treats for Laying hens Birds Ducks**OHNAME**$35.48**445 rev7mo ago](https://www.amazon.com/dp/B0G1FV5FB9) [**OHNAME 5LB Dried Black Soldier Fly Larvae for Chickens - 85X More Calcium Than Mealworms for Strong Eggshells High-Protein Treats for Laying Hens Birds Ducks**OHNAME**$20.03**445 rev8mo ago](https://www.amazon.com/dp/B0G1FY7V27) [**FCI GRUBS Dried Mealworms 5LB-High Protein Chicken Feed More Protein No Additives Premium Organic Non-GMO Rich in Protein Meal Worms for Chickens Wild Birds Laying Hens Turkeys-Nutrient-Rich Mealworms**FCI GRUBS**$26.94**388 rev1y ago](https://www.amazon.com/dp/B0DPW98VHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KAYPET Dried Mealworms 10LB Meal Worms for Chicken Ducks and Wild Birds**KAYPET**$43.01**4.7★**▲ 198%**](https://www.amazon.com/dp/B0GGH2RLG3) [**Larvevo 5LB Non-GMO Dried Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealworms Dried BSF Larvae Chicken Treats for Laying Hens Ducks Birds Reptiles**Larvevo**$19.94**4.7★**▲ 179%**](https://www.amazon.com/dp/B0GGBWWL7W) [**Dried Mealworms 5LB Pure Natural Chicken Treats for Laying Hens Wild Birds**hatortpet**$26.79**4.8★**▲ 129%**](https://www.amazon.com/dp/B0BLP38BLS) [**Wild Delight Advanced Formula Bugs N Berries Wild Bird Food 4.5 lbs**Wild Delight**$15.40**4.5★**▲ 99%**](https://www.amazon.com/dp/B07GQCPLM2) [**Kaytee Wild Bird Food Mealworms For Bluebirds Wrens Robins Chickadees Woodpeckers Cardinals & Chickens 17.6 Ounce**Kaytee**$17.28**4.6★**▲ 62%**](https://www.amazon.com/dp/B004X7BXYI)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Great deal”*
**Quality-Overall**22%
*“the product is top notch”*
**Pet Friendly**18%
*“Pet approved”*
**Taste-Overall**7%
*“Great food”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Freshness**3%
*“Product arrived fresh and quick”*
**Size-Overall**2%
*“Bag is a good size”*
**Smell**2%
*“Clean smell”*
**Fun/Entertainment Experience**1%
*“So much fun”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Value For Money**18%
*“Got too expensive”*
**Smell**13%
*“Smells like dead animals”*
**Size-Overall**11%
*“it is small”*
**Quality-Overall**9%
*“Returning for such poor quality”*
**Moist/Dry**6%
*“They arent dried”*
**Durability**4%
*“Died on first mission”*
**Advertised Vs Actual Product**4%
*“She calls false advertising”*
**Contamination**3%
*“Maggots and mold”*
**Stale/Rotten/Spoiled**2%
*“They look old”*
**Ease Of Chewing/Swallowing**2%
*“How horrible would it be to have a quail swallow that”*
### **Top return reasons **
**Smell**22%
**Size-Overall**15%
**Value For Money**13%
**Contamination**12%
**Advertised Vs Actual Product**8%
**Moist/Dry**6%
**Functionality-Overall**3%
**Color**2%
**Quality-Overall**2%
**Stale/Rotten/Spoiled**2%
## **Common questions**
- **Is mealworms profitable to sell on Amazon United States?**
- The niche generates $7.0M/yr across 42 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Launch it (73/100).
- **How competitive is the mealworms niche?**
- 24 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in mealworms?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for mealworms peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the mealworms niche?**
- Listings span $3.98–$59.81; the average listing price is $30.25 (sweet spot $15–$100). The average incumbent carries 3,136 reviews — the moat a new listing must climb.
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