---
title: "Masterbuilt Digital Electric Smoker — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/masterbuilt-digital-electric-smoker"
last_updated: "2026-08-10T03:24:10.650Z"
locale: en
meta:
description: "Niche score 33/100 · $51K/yr market · 20K searches/yr · $269.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $51K/yr market · 20K searches/yr · $269.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Masterbuilt Digital Electric Smoker — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **masterbuilt digital electric smoker**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 80Conversion 12Competition 17Returns 55Price range 0Avg price 35Brand share 0Review moat 44Quality gap 55
**Growth**
**Great****+72.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,116.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$269.99**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$51K**
$51K/yr · 20K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$182.59–$366.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, masterbuilt digital electric smoker is a $51K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **masterbuilt digital electric smoker market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$135K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Masterbuilt88% - EAST OAK8% - Nozrix4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +72.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/masterbuilt-digital-electric-smoker/trend)
## **Top masterbuilt digital electric smoker search terms**
- **masterbuilt digital electric smoker**5K/yr+154.0%1.4% conv. - **40 inch electric smoker**5K/yr+72.6%1.7% conv. - **masterbuilt 30 inch electric smoker**5K/yr+58.0%3.1% conv. - **mastercraft smoker**3K/yr+53.5%1.3% conv. - **master built 30 inch electric smoker**3K/yr-48.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/masterbuilt-digital-electric-smoker/search-terms)
## **Top masterbuilt digital electric smoker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 710 Cooking Square Inches in Black Model MB20070421**Masterbuilt**$251.33**4.3★2,724 rev](https://www.amazon.com/dp/B08F8L6S2R) [2**Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Racks and 710 Cooking Square Inches in Black Model MB20071117**Masterbuilt**$222.38**4.4★11,182 rev](https://www.amazon.com/dp/B07CN38M23) [3**Masterbuilt 40-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 970 Cooking Square Inches in Black Model MB20070122**Masterbuilt**$356.31**3.9★465 rev](https://www.amazon.com/dp/B09HSV4DJ4) [4**Masterbuilt 30-inch Electric Vertical BBQ Smoker with Analog Temperature Control Chrome Smoking Racks and 535 Cooking Square Inches in Black Model MB20070210**Masterbuilt**$182.59**4.5★5,191 rev](https://www.amazon.com/dp/B07NQLF9WD) [5**Masterbuilt 40-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Smoking Racks and 970 Cooking Square Inches in Black Model MB20072918**Masterbuilt**$293.72**3.8★581 rev](https://www.amazon.com/dp/B0898YH82R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Inch Electric Smoker with Digital Controls & Meat Thermometer Vertical BBQ Smoker with 4 Smoking Racks Wood Chip Tray & Waterproof Cover 633 Sq In Outdoor Smoker for Ribs Brisket & Turkey**Nozrix**$250.21**2 rev2mo ago](https://www.amazon.com/dp/B0H2DBB1N1) [**Electric Smoker 40 Inch Vertical Smoker with Meat Probe Digital Temperature Control & Wood Chip Loader 633 Sq In BBQ Smoker with 4 Racks & Weatherproof Cover for Brisket Ribs Turkey Fish**Nozrix**$258.59**3 rev2mo ago](https://www.amazon.com/dp/B0H2CYXGDD) [**EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver**EAST OAK**$271.09**1,863 rev3mo ago](https://www.amazon.com/dp/B0GJD7J6K3) [**Masterbuilt710 WiFi Digital Smoker Vertical Design 711 Cooking Sq. Inches 4 Chrome Coated Smoking Racks Wood Chip Loader Electric Fuel Source to Plug in and Start Cooking Black Model MB20070924**Masterbuilt**$332.50**227 rev2y ago](https://www.amazon.com/dp/B0CLBP75C7) [**EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe & Clear Viewing Window | Side Chip Loader for 6x Longer Uninterrupted Smoking | 725 sq in Cooking Area for Bigger Batches Night Blue**EAST OAK**$264.07**1,863 rev2y ago](https://www.amazon.com/dp/B0BCFK9R8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Inch Electric Smoker with Digital Controls & Meat Thermometer Vertical BBQ Smoker with 4 Smoking Racks Wood Chip Tray & Waterproof Cover 633 Sq In Outdoor Smoker for Ribs Brisket & Turkey**Nozrix**$250.21**5.0★**▲ 260%**](https://www.amazon.com/dp/B0H2DBB1N1) [**Electric Smoker 40 Inch Vertical Smoker with Meat Probe Digital Temperature Control & Wood Chip Loader 633 Sq In BBQ Smoker with 4 Racks & Weatherproof Cover for Brisket Ribs Turkey Fish**Nozrix**$258.59**5.0★**▲ 258%**](https://www.amazon.com/dp/B0H2CYXGDD) [**EAST OAK 30 Electric Smoker for Outdoors | Built-in Meat Probe Up to 6 Longer Smokes on a Single Load | Side Chip Loader for Smoking | Bigger Batches with 725 sq in Cooking Area Mist Silver**EAST OAK**$271.09**4.7★**▲ 240%**](https://www.amazon.com/dp/B0GJD7J6K3) [**Masterbuilt MPS 230S Propane Smoker 30 Black**Masterbuilt**$242.59**4.3★**▲ 50%**](https://www.amazon.com/dp/B07CN38M29) [**Masterbuilt 40-inch Digital Electric Vertical BBQ Smoker with Side Wood Chip Loader Chrome Smoking Racks and 970 Cooking Square Inches in Black Model MB20072918**Masterbuilt**$293.72**3.8★**▲ 45%**](https://www.amazon.com/dp/B0898YH82R)
**~~View all trending →~~**
## **What buyers say about masterbuilt digital electric smoker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“High Quality Build”*
**Ease Of Use**15%
*“Easy to use”*
**Value For Money**11%
*“Well worth the price”*
**Assembly/Installation**7%
*“The assembly was simple”*
**Ease Of Cleaning**5%
*“Still cleans up beautifully”*
**Heating**5%
*“No heat issues”*
**Grilling**4%
*“it cooks evenly”*
**Size-Overall**3%
*“good size”*
**Durability**2%
*“Very durable”*
**Design-Overall**2%
*“finish as well as design”*
### **What buyers complain about **
**Durability**14%
*“break so easy”*
**Quality-Overall**13%
*“Garbage”*
**Heating**10%
*“Loses too much heat”*
**Functionality-Overall**5%
*“Wont turn back on”*
**Size-Overall**4%
*“It's too small”*
**Leak-Proof**4%
*“The system also leaks”*
**Value For Money**4%
*“Cheap & not worth”*
**Defective Material/Parts**3%
*“Item arrived damaged and missing screws”*
**Ease Of Use**3%
*“Way too frustrating”*
**Measurement/Reading Accuracy**3%
*“Bad temp gauge”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**17%
**Heating**14%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Product Condition**5%
**Value For Money**5%
**Leak-Proof**3%
**Metal Quality**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is masterbuilt digital electric smoker profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +72.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the masterbuilt digital electric smoker niche?**
- 3 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in masterbuilt digital electric smoker?**
- Top complaints mined from reviews: Durability, Quality-Overall, Heating. The return rate is 2.8%.
- **When does demand for masterbuilt digital electric smoker peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the masterbuilt digital electric smoker niche?**
- Listings span $182.59–$366.06; the average listing price is $269.99 (sweet spot $15–$100). The average incumbent carries 2,116 reviews — the moat a new listing must climb.
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