---
title: "Martha Stewart Outdoor Furniture — $157K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/martha-stewart-outdoor-furniture"
last_updated: "2026-08-07T15:17:50.513Z"
locale: en
meta:
description: "Niche score 60/100 · $157K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $157K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Martha Stewart Outdoor Furniture — $157K/yr Amazon US Niche (2026) - Flapen"
---
# **martha stewart outdoor furniture**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 72Conversion 1Competition 94Returns 100Price range 0Avg price 0Brand share 86Review moat 92Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Review moat**
**Great****151.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+55.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$157K**
$157K/yr · 242K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$718.44**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$176.85–$2152.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, martha stewart outdoor furniture is a $157K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **martha stewart outdoor furniture market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$180K–$359K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#328**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **94%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**49%**
Top 20: 81%
**Top-5 click share**
**21%**
Top 20: 49%
**Open market**
**45%**
- Aoxun14% - Oasbira14% - VONZOY7% - ComfCove7% - UDPATIO7% - Solaste6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.0% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/martha-stewart-outdoor-furniture/trend)
## **Top martha stewart outdoor furniture search terms**
- **aluminum outdoor furniture**46K/yr+75.7%0.1% conv. - **aluminum patio furniture**44K/yr+57.1%0.1% conv. - **patio set with swivel chairs**15K/yr+87.6%0.0% conv. - **aluminum patio set**16K/yr+66.4%0.1% conv. - **high end outdoor patio furniture**14K/yr+82.5%0.0% conv. - **green patio furniture**10K/yr+97.3%0.0% conv. - **fire pit patio set**13K/yr+59.7%0.0% conv. - **black and white patio furniture**10K/yr+45.0%0.0% conv. - **aluminum outdoor furniture set**15K/yr-27.4%0.1% conv. - **mid century modern patio furniture**9K/yr+44.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/martha-stewart-outdoor-furniture/search-terms)
## **Top martha stewart outdoor furniture products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aoxun Aluminum Patio Furniture Set 7 Seats Oversized Outdoor Sectional with Washable Thick Cushions Coffee Table Patio Conversation Sets for Porch Balcony Deck**Aoxun**$747.21**4.6★235 rev](https://www.amazon.com/dp/B0F5MSQY3L) [2**Oasbira Aluminum Outdoor Patio Furniture Set with Coffee Table 4 Piece Patio Conversation Sets with Washable Thick Cushions Outdoor Sectional Furniture Set for Poolside Balcony Deck Gray**Oasbira**$636.31**4.4★137 rev](https://www.amazon.com/dp/B0GCCZ9T5H) [3**Oasbira Aluminum Outdoor Patio Furniture Set with Coffee Table 5 Piece Patio Conversation Sets with Washable Thick Cushions Outdoor Sectional Furniture Set for Porch Balcony Deck Yard Graphite**Oasbira**$748.73**4.6★172 rev](https://www.amazon.com/dp/B0FMRC2ZST) [4**4-Piece Aluminum Outdoor Patio Furniture Sets All-Weather Patio Conversation Set Sectional Sofa with Coffee Table & Cushions with Removable Covers for for Deck Backyard Garden Poolside Balcony Porch**VONZOY**$357.52**4.9★44 rev](https://www.amazon.com/dp/B0GL326483) [5**Aoxun Patio Furniture Set 5 Piece Aluminum Patio Sets with 5 Thicken & Washable Cushion Waterproof Outdoor Furniture with Coffee Table Outdoor Couch Sectional for Backyard Porch and Garden**Aoxun**$590.48**4.5★107 rev](https://www.amazon.com/dp/B0DY4Q1J29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ADRERIC Patio Furniture Set 9 Seats and Coffee Table 7 Pieces Patio Conversation Set with Thick Cushion Ottomans Deluxe Aluminum Modern Outside Sectional for Porch Balcony Deck Yard Light Gray**ADRERIC**$769.49**2 rev3mo ago](https://www.amazon.com/dp/B0GXBBHB7X) [**ComfCove Outdoor Patio Furniture Set 5 Seats Aluminum Patio Conversation Sets with Ergonomic Seat and Wide Washable Thick Cushions Modern Outdoor Sectional Furniture for Balcony Porch**ComfCove**$571.67**1 rev3mo ago](https://www.amazon.com/dp/B0GWR1F91B) [**Solaste Aluminum Patio Furniture Set for All Weather Oversized Metal Outdoor Furniture Set with 27.5 Deep Seating and 3.2 Wide Armrest Outdoor Patio Conversation Sets with 10 Back Suport Cushion**Solaste**$784.19**550 rev3mo ago](https://www.amazon.com/dp/B0GWGP4R7R) [**U-MAX Aluminum Patio Furniture Set 7 Seats Modern Furniture Clearance with Coffee Table & Side Table Patio Conversation Sets with Deep Cushions for Lawn Garden Porch Balcony Dark Grey**U-MAX**$513.36**11 rev4mo ago](https://www.amazon.com/dp/B0GQLYFL95) [**VONZOY Aluminum Patio Furniture Sets Metal Outdoor Furniture Set with Cushion All-Weather Sectional Sofa with Coffee Table for for Backyard Garden and Poolside Easy Assembly(Beige)**VONZOY**$322.43**27 rev4mo ago](https://www.amazon.com/dp/B0GPXGQ3RV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ADRERIC Patio Furniture Set 9 Seats and Coffee Table 7 Pieces Patio Conversation Set with Thick Cushion Ottomans Deluxe Aluminum Modern Outside Sectional for Porch Balcony Deck Yard Light Gray**ADRERIC**$769.49**4.5★**▲ 78%**](https://www.amazon.com/dp/B0GXBBHB7X) [**ComfCove Outdoor Patio Furniture Set 5 Seats Aluminum Patio Conversation Sets with Ergonomic Seat and Wide Washable Thick Cushions Modern Outdoor Sectional Furniture for Balcony Porch**ComfCove**$571.67**5.0★**▲ 77%**](https://www.amazon.com/dp/B0GWR1F91B) [**Solaste Aluminum Patio Furniture Set for All Weather Oversized Metal Outdoor Furniture Set with 27.5 Deep Seating and 3.2 Wide Armrest Outdoor Patio Conversation Sets with 10 Back Suport Cushion**Solaste**$784.19**4.4★**▲ 74%**](https://www.amazon.com/dp/B0GWGP4R7R) [**U-MAX Aluminum Patio Furniture Set 7 Seats Modern Furniture Clearance with Coffee Table & Side Table Patio Conversation Sets with Deep Cushions for Lawn Garden Porch Balcony Dark Grey**U-MAX**$513.36**4.0★**▲ 67%**](https://www.amazon.com/dp/B0GQLYFL95) [**Sweecci Aluminum Outdoor Patio Furniture Set with 5.1-Inch Cushions**Sweecci**$1295.26**4.9★**▲ 65%**](https://www.amazon.com/dp/B0GJ4CND6R)
**~~View all trending →~~**
## **What buyers say about martha stewart outdoor furniture**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Easy install”*
**Quality-Overall**15%
*“Good quality and easy to put together”*
**Comfort-Overall**12%
*“comfortable material”*
**Value For Money**10%
*“Excellent value”*
**Cushion**6%
*“Cushions are soft”*
**Strength**6%
*“Sturdy furniture”*
**Design-Overall**4%
*“the thoughtful design”*
**Durability**2%
*“It is durable”*
**Color**2%
*“love the color”*
**Advertised Vs Actual Product**2%
*“looks just like the pictures”*
### **What buyers complain about **
**Assembly/Installation**14%
*“Assembly Issue”*
**Cushion**7%
*“Very disappointing cushions”*
**Quality-Overall**7%
*“the quality was super cheap”*
**Value For Money**4%
*“feels much more expensive than it is”*
**Thickness**3%
*“thicker than expected”*
**Size-Overall**2%
*“it was too big”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Durability**2%
*“This will not Last”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions are not great”*
**Material Quality**2%
*“The material seems to be cheap”*
### **Top return reasons **
**Defective Material/Parts**18%
**Size-Overall**10%
**Color**9%
**Cushion**9%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Scratch Resistance**6%
**Comfort-Overall**6%
**Assembly/Installation**5%
**Strength**3%
## **Common questions**
- **Is martha stewart outdoor furniture profitable to sell on Amazon United States?**
- The niche generates $157K/yr across 123 tracked products. 67 of 79 products launched in the last 360 days are still selling. 90-day search growth is +55.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the martha stewart outdoor furniture niche?**
- 57 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in martha stewart outdoor furniture?**
- Top complaints mined from reviews: Assembly/Installation, Cushion, Quality-Overall. The return rate is 0.1%.
- **When does demand for martha stewart outdoor furniture peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the martha stewart outdoor furniture niche?**
- Listings span $176.85–$2152.41; the average listing price is $718.44 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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