---
title: "Malathion — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/malathion"
last_updated: "2026-08-11T13:03:07.590Z"
locale: en
meta:
description: "Niche score 55/100 · $179K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $179K/yr market · 82K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Malathion — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **malathion**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 36Growth 94Conversion 77Competition 17Returns 99Price range 83Avg price 95Brand share 3Review moat 59Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.65**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+107.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$6.70–$107.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,143.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$179K**
$179K/yr · 82K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, malathion is a $179K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malathion market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$148K–$178K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **40%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **158 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Hi-Yield31% - Ortho24% - Spectracide20% - Bonide15% - Southern Ag8% - Sevin1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +107.3% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/malathion/trend)
## **Top malathion search terms**
- **malathion**42K/yr+135.3%5.0% conv. - **malathion insect spray concentrate**10K/yr+312.4%7.3% conv. - **malathion insecticide**22K/yr+4.7%4.8% conv. - **malathion concentrate**8K/yr+118.0%7.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/malathion/search-terms)
## **Top malathion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hi-Yield (32029) 55% Malathion Spray (32 oz)**Hi-Yield**$29.03**4.7★651 rev](https://www.amazon.com/dp/B005JTN8IS) [2**Ortho MAX Malathion Insect Spray Concentrate 16 oz.**Ortho**$15.20**4.5★1,531 rev](https://www.amazon.com/dp/B00B1OVVUC) [3**Spectracide Malathion Insect Spray Concentrate 32-fl oz 6-Pack**Spectracide**$107.05**4.6★1,477 rev](https://www.amazon.com/dp/B00VNQMPFS) [4**Bonide Malathion Insect Control 16 oz Ready-to-Mix Concentrate Bug & Spider Mite Killer for Outdoor Garden Use**Bonide**$23.08**4.6★173 rev](https://www.amazon.com/dp/B000OW94Y2) [5**Spectracide Triazicide Insect Killer For Lawns And Landscapes Concentrate 40 Ounces**Spectracide**$6.70**4.6★2,872 rev](https://www.amazon.com/dp/B00FN3P8LU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ortho MAX Malathion Insect Spray Concentrate 16 oz.**Ortho**$15.20**1,531 rev8y ago](https://www.amazon.com/dp/B00B1OVVUC) [**Sevin Insect Killer Concentrate 32 oz**Sevin**$15.60**3,577 rev8y ago](https://www.amazon.com/dp/B075V9CMH6) [**Spectracide Malathion Insect Spray Concentrate 32-fl oz 6-Pack**Spectracide**$107.05**1,477 rev11y ago](https://www.amazon.com/dp/B00VNQMPFS) [**Spectracide Triazicide Insect Killer For Lawns And Landscapes Concentrate 40 Ounces**Spectracide**$6.70**2,872 rev12y ago](https://www.amazon.com/dp/B00FN3P8LU) [**Bonide Malathion Insect Control 32 oz Ready-to-Mix Concentrate Bug & Spider Mite Killer for Outdoor Garden Use**Bonide**$25.81**54 rev13y ago](https://www.amazon.com/dp/B00HSJLSU2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Southern Ag Malathion 50% E.C. Insecticide 16 OZ**Southern Ag**$22.15**4.6★**▲ 36%**](https://www.amazon.com/dp/B0052NYAB0) [**Sevin Insect Killer Concentrate 32 oz**Sevin**$15.60**4.6★**▲ 15%**](https://www.amazon.com/dp/B075V9CMH6) [**Ortho MAX Malathion Insect Spray Concentrate 16 oz.**Ortho**$15.20**4.5★**▲ 12%**](https://www.amazon.com/dp/B00B1OVVUC) [**Spectracide Triazicide Insect Killer For Lawns And Landscapes Concentrate 40 Ounces**Spectracide**$6.70**4.6★**— 8%**](https://www.amazon.com/dp/B00FN3P8LU) [**Hi-Yield (32027) 55% Malathion Spray (8 oz)**Hi-Yield**$18.15**4.7★**— 1%**](https://www.amazon.com/dp/B005XOMONE)
**~~View all trending →~~**
## **What buyers say about malathion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**48%
*“works well for most insects”*
**Value For Money**23%
*“Well worth your money”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Ease Of Use**5%
*“Easy to use works fantastic”*
**Quality-Overall**5%
*“Great product”*
**Durability**4%
*“effective and long lasting”*
**Spray/Flow**2%
*“with spraying, the leaves and flowers are great”*
**Strength**1%
*“Effective and economic”*
### **What buyers complain about **
**Pest/Insect Control**68%
*“still could not kill them”*
**Functionality-Overall**8%
*“Didnt work that well”*
**Quality-Overall**4%
*“Not the best”*
**Smell**4%
*“Smells bad”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Pest/Insect Control**23%
**Value For Money**14%
**Spray/Flow**12%
**Functionality-Overall**8%
**Leak-Proof**5%
**Size-Overall**5%
**Safety Standards**2%
**Strength**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is malathion profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 10 tracked products. 90-day search growth is +107.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the malathion niche?**
- 6 brands and 59 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in malathion?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Quality-Overall. The return rate is 0.2%.
- **When does demand for malathion peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the malathion niche?**
- Listings span $6.70–$107.05; the average listing price is $29.65 (sweet spot $15–$100). The average incumbent carries 1,144 reviews — the moat a new listing must climb.
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