---
title: "Machete — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/machete"
last_updated: "2026-08-11T14:57:44.498Z"
locale: en
meta:
description: "Niche score 66/100 · $1.8M/yr market · 2.1M searches/yr · $33.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.8M/yr market · 2.1M searches/yr · $33.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Machete — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **machete**
**Launch it**
A $1.8M/yr market growing +17.8% this quarter with returns at 1.5% — clears our launch bar.
Market size 92Growth 47Conversion 32Competition 58Returns 84Price range 90Avg price 95Brand share 67Review moat 62Quality gap 55
**Avg price**
**Incredible****$33.84**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 2.1M searches
**Price range**
**Great****$11.11–$77.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,011.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, machete is a $1.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 66/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **machete market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 85%
**Open market**
**30%**
- Grand Way28% - Mossy Oak15% - Gerber10% - REAT6% - Esvopa6% - Freelander5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.
50K30KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/machete/trend)
## **Top machete search terms**
- **machete**1.3M/yr+15.6%2.0% conv. - **machete for cutting trees heavy duty**191K/yr-3.2%3.9% conv. - **machete for yard work**110K/yr+207.0%5.1% conv. - **machetes heavy duty**56K/yr+50.9%2.0% conv. - **machetes**77K/yr+28.6%0.9% conv. - **machete knife**92K/yr-18.0%1.2% conv. - **gardening machetes**40K/yr+4.5%1.2% conv. - **tactical machete**43K/yr+1.9%0.3% conv. - **tramontina machete**30K/yr+9.3%0.7% conv. - **gerber machete**30K/yr+6.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/machete/search-terms)
## **Top machete products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$74K8%$147K12%$221K16%$294K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Machete with Saw - 19 Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees and Yard Work 111084**Grand Way**$20.61**4.5★3,191 rev](https://www.amazon.com/dp/B0899Z6Z15) [2**Machete with Saw 25 / 19 Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees and Yard Work**Grand Way**$30.10**4.5★3,191 rev](https://www.amazon.com/dp/B089Q236QK) [3**Gerber Gear Gator Machete 25 / 18 with Saw and Plain Edge Blade for Camping Hunting Gardening and Bushcraft Includes a Gator Grip and Protective Sheath Stainless Steel Blade**Gerber**$35.16**4.3★5,297 rev](https://www.amazon.com/dp/B082VYF778) [4**Mossy Oak 16 Heavy Duty Machete with Saw and Sheath Sharp Dual-Edge Blade Ergonomic Non-Slip Handle for Bushcraft Outdoor Hunting Garden Cutting and Yard Work**Mossy Oak**$15.78**4.8★442 rev](https://www.amazon.com/dp/B0D9JJGDBX) [5**Machete for Bushcraft 24 inch Survival Knife with Saw for Yard Work Gardening Heavy Duty Machete with No-Slip Handle and Sheath for Hunting Outdoor Tree Cutting Esvopa**Esvopa**$17.70**4.3★44 rev](https://www.amazon.com/dp/B0FJF2SJTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mossy Oak 11.5 Machete for Yard Work Survival Kukri Machete Knife with Sheath EDC Gear Ergonomic Anti-Slip Handle Stainless Steel Machetes for Cutting Trees Gardening Bushcraft and Hunting**Mossy Oak**$11.97**186 rev3mo ago](https://www.amazon.com/dp/B0DPY7JXRT) [**Mossy Oak 19 Machete with Oxford Sheath Sharp Heavy Duty Machete with Ergonomic Walnut Handle for Bushcraft Outdoor Hunting Garden Cutting Trees and Yard Work**Mossy Oak**$29.10**19 rev3mo ago](https://www.amazon.com/dp/B0FGXK4NLJ) [**DEWALT 24 Inch MA60 Field Machete - Full Tang Stainless Steel Blade with Saw Back Construction & Non-Slip TPR Handle with Nylon Sheath for Brush Clearing Yard Work Camping & Outdoor Use**DEWALT**$29.97**16 rev6mo ago](https://www.amazon.com/dp/B0GFC4YTH3) [**Freelander Japanese Machete for Cutting Trees Heavy Duty Full Tang Survival Machete Knife with Wooden Sheath for Yard Work Gardening Camping and Bushcraft Gifts for Men**Freelander**$38.88**58 rev7mo ago](https://www.amazon.com/dp/B0G2Y4YCLK) [**Purple Dragon Japanese Machete Knife for Cutting Trees Heavy Duty Full Tang Survival Machete with Wooden Sheath for Gardening Camping Bushcraft & Yard Work Gifts for Outdoor Men Women**Purple Dragon**$57.33**23 rev8mo ago](https://www.amazon.com/dp/B0FX3R1MMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freelander Japanese Machete for Cutting Trees Heavy Duty Full Tang Survival Machete Knife with Wooden Sheath for Yard Work Gardening Camping and Bushcraft Gifts for Men**Freelander**$38.88**4.6★**▲ 161%**](https://www.amazon.com/dp/B0G2Y4YCLK) [**DEWALT 24 Inch MA60 Field Machete - Full Tang Stainless Steel Blade with Saw Back Construction & Non-Slip TPR Handle with Nylon Sheath for Brush Clearing Yard Work Camping & Outdoor Use**DEWALT**$29.97**4.2★**▲ 94%**](https://www.amazon.com/dp/B0GFC4YTH3) [**Purple Dragon Japanese Machete Knife for Cutting Trees Heavy Duty Full Tang Survival Machete with Wooden Sheath for Gardening Camping Bushcraft & Yard Work Gifts for Outdoor Men Women**Purple Dragon**$57.33**4.6★**▲ 83%**](https://www.amazon.com/dp/B0FX3R1MMC) [**Colombian Military Surplus Assorted Machetes 5 Pack New**Surplus**$34.87**4.2★**▲ 58%**](https://www.amazon.com/dp/B0821BMFXX) [**Machete for Bushcraft 24 inch Survival Knife with Saw for Yard Work Gardening Heavy Duty Machete with No-Slip Handle and Sheath for Hunting Outdoor Tree Cutting Esvopa**Esvopa**$17.70**4.3★**▲ 50%**](https://www.amazon.com/dp/B0FJF2SJTT)
**~~View all trending →~~**
## **What buyers say about machete**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**12%
*“Good for the money”*
**Sharpness**12%
*“Very sharp”*
**Grip**7%
*“Great Grip”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Size-Overall**5%
*“Great size”*
**Weight Heavy**5%
*“Heavy-duty well made”*
**Durability**4%
*“Good durability”*
**Ease Of Use**4%
*“easy to use”*
**Weight Light**3%
*“The weight feels balanced”*
### **What buyers complain about **
**Sharpness**12%
*“Not as sharp as they claim”*
**Durability**8%
*“Not durable and will be returning this item”*
**Weight Heavy**7%
*“A little heavier than I expected”*
**Quality-Overall**7%
*“Poor handheld quality”*
**Size-Overall**5%
*“Its shorter then what I thought it would be”*
**Advertised Vs Actual Product**5%
*“Not as pictured”*
**Strength**4%
*“Flimsy”*
**Cutting/Trimming**4%
*“Unable to cut through thin twigs and straw”*
**Handle Quality**3%
*“handle is plastic”*
**Rusts/Corrodes**3%
*“It started rusting fairly quick though”*
### **Top return reasons **
**Size-Overall**35%
**Sharpness**10%
**Advertised Vs Actual Product**9%
**Weight Heavy**9%
**Cutting/Trimming**5%
**Quality-Overall**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Handle Quality**3%
**Comfort-Overall**3%
## **Common questions**
- **Is machete profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 34 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Launch it (66/100).
- **How competitive is the machete niche?**
- 21 brands and 82 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in machete?**
- Top complaints mined from reviews: Sharpness, Durability, Weight Heavy. The return rate is 1.5%.
- **When does demand for machete peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the machete niche?**
- Listings span $11.11–$77.51; the average listing price is $33.84 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.
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