---
title: "Loam Soil — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/loam-soil"
last_updated: "2026-08-11T11:10:50.682Z"
locale: en
meta:
description: "Niche score 41/100 · $64K/yr market · 35K searches/yr · $26.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $64K/yr market · 35K searches/yr · $26.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loam Soil — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **loam soil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 24Conversion 74Competition 17Returns 99Price range 77Avg price 95Brand share 0Review moat 79Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****428.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.65–$40.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$64K**
$64K/yr · 35K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loam soil is a $64K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loam soil market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$67K–$81K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#1,023**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- SUN GRO56% - Sun Gro44%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/loam-soil/trend)
## **Top loam soil search terms**
- **black gold potting soil**22K/yr+35.1%5.1% conv. - **black gold soil**7K/yr-31.0%3.7% conv. - **sungro horticulture**6K/yr-84.4%2.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/loam-soil/search-terms)
## **Top loam soil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material**SUN GRO**$21.08**4.8★47 rev](https://www.amazon.com/dp/B00SPMEKEW) [2**Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite**Sun Gro**$32.04**4.4★44 rev](https://www.amazon.com/dp/B077ZCM8TF) [3**Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite**Sun Gro**$37.84**4.7★21 rev](https://www.amazon.com/dp/B077ZDSP4Y) [4**SunGro Horticulture Seedling Mix - Organic Seed Starting Mix - 8 Quart - Lime Perlite Sphagnum Peat Moss**Sun Gro**$7.65**4.6★1,135 rev](https://www.amazon.com/dp/B00QV52VLE) [5**SunGro Horticulture Potting Soil - All Purpose with Control - 16 Quart - Worm Castings Pumice Peat Moss**SUN GRO**$19.57**4.6★1,958 rev](https://www.amazon.com/dp/B005IZ2SSE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Gold Potting Mix - Natural & Organic Indoor Use Bulk Potting Soil - 16 Qt - Organic Material**SUN GRO**$21.08**47 rev3y ago](https://www.amazon.com/dp/B00SPMEKEW) [**SunGro Horticulture Soil and Soil Amendments - Natural Organic Potting Soil - 2 Cu Ft - Peat Moss Perlite**SUN GRO**$40.25**17 rev4y ago](https://www.amazon.com/dp/B093TF6XL3) [**SunGro Horticulture Cactus Mix Soil - Fast Draining Nutrient Rich - 8 qt (2 Pack) - Earthworm Castings Pumice Perlite**SUN GRO**$24.07**309 rev8y ago](https://www.amazon.com/dp/B07DNV39XR) [**Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite**Sun Gro**$32.04**44 rev8y ago](https://www.amazon.com/dp/B077ZCM8TF) [**Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite**Sun Gro**$37.84**21 rev8y ago](https://www.amazon.com/dp/B077ZDSP4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Gold Potting Soil - Organic Indoor/Outdoor Bulk - 16 Quart (3 Pack) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite**Sun Gro**$37.84**4.7★**▲ 105%**](https://www.amazon.com/dp/B077ZDSP4Y) [**Black Gold Potting Soil - Organic Outdoor Potting Soil Earthworm Castings Pumice Perlite - 16 Qt**Sun Gro**$28.96**4.4★**▲ 82%**](https://www.amazon.com/dp/B06XTFH5D9) [**Black Gold Potting Soil - Organic Indoor/Outdoor Black Potting Soil - 16 Qt (2 Bags) - Earthworm Castings Pumice Sphagnum Peat Moss Perlite**Sun Gro**$32.04**4.4★**▲ 74%**](https://www.amazon.com/dp/B077ZCM8TF) [**SunGro Horticulture Seedling Mix - Organic Seed Starting Mix - 8 Quart - Lime Perlite Sphagnum Peat Moss**Sun Gro**$7.65**4.6★**▲ 38%**](https://www.amazon.com/dp/B00QV52VLE) [**SunGro Horticulture Potting Mix - All Purpose with Fertilizer Potting Soil - 1 Cu Ft - Plastic**SUN GRO**$26.57**4.9★**— 9%**](https://www.amazon.com/dp/B007VSXASS)
**~~View all trending →~~**
## **What buyers say about loam soil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**31%
*“Things grow beautifully in it”*
**Quality-Overall**18%
*“Soil quality and richness is top notch”*
**Weight Light**11%
*“It not heavy soil”*
**Value For Money**11%
*“Good value for the money”*
**Suitable For Indoor**3%
*“Great for indoor plants”*
**Soft Feel**3%
*“This is fluffy stuff”*
**Advertised Vs Actual Product**3%
*“Product is exactly what I Ordered”*
**Drainage**3%
*“Great for drainage”*
**Material Quality**3%
*“This is very Fluffy soil”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**33%
*“Waste of Money”*
**Thickness**17%
*“Not a lot of chunky stuff, like twigs”*
**Pest/Insect Control**11%
*“Have had tremendous problems with fungus gnats for over a year from a well known brand potting soil in the green bag”*
### **Top return reasons **
**Product Condition**24%
**Value For Money**18%
**Size-Overall**18%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**6%
**Smell**6%
**Eco Friendliness**6%
**Leak-Proof**6%
**Contamination**6%
## **Common questions**
- **Is loam soil profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 13 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the loam soil niche?**
- 2 brands and 56 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loam soil?**
- Top complaints mined from reviews: Value For Money, Thickness, Pest/Insect Control. The return rate is 0.1%.
- **When does demand for loam soil peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the loam soil niche?**
- Listings span $7.65–$40.25; the average listing price is $26.93 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.
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