---
title: "Liquid Ice Melt — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/liquid-ice-melt"
last_updated: "2026-08-11T11:13:25.981Z"
locale: en
meta:
description: "Niche score 31/100 · $59K/yr market · 83K searches/yr · $70.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $59K/yr market · 83K searches/yr · $70.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Ice Melt — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **liquid ice melt**
**Skip it**
Soft demand (-97.0% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 13Competition 0Returns 52Price range 64Avg price 86Brand share 0Review moat 95Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****90.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$70.99**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$14.85–$148.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$59K**
$59K/yr · 83K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-97.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, liquid ice melt is a $59K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid ice melt market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$213K–$284K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Bare Ground Winter Bare Ground Solutions61% - Petra27% - Presidential12%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -97.0% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 58.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/liquid-ice-melt/trend)
## **Top liquid ice melt search terms**
- **liquid ice melt**35K/yr-97.5%0.4% conv. - **liquid deicer**8K/yr-93.6%0.3% conv. - **liquid ice melt solution**7K/yr-97.9%0.0% conv. - **liquid calcium chloride ice melt**4K/yr-97.0%0.0% conv. - **bare ground liquid deicer**3K/yr-95.8%1.2% conv. - **liquid snow melt**4K/yr-96.4%0.0% conv. - **ice melt liquid**4K/yr-97.2%0.0% conv. - **liquid ice melt sprayer**3K/yr-96.1%0.0% conv. - **liquid deicer for driveway**6K/yr-98.4%0.0% conv. - **liquid ice melt for driveways**2K/yr-95.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/liquid-ice-melt/search-terms)
## **Top liquid ice melt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$27K60%$36K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BGB-1C Fast-Acting Ice Melt Liquid 128 oz (1 Gallon) clear**Bare Ground Winter Bare Ground Solutions**$14.85**3.4★68 rev](https://www.amazon.com/dp/B00YI88OHQ) [2**Petra Pet Safe Ice Melt - Liquid Deicer for Driveway & Sidewalks Magnesium Chloride Ice Melt Deicer Spray Pet Safe Salt Ice Melt Ice Dam Melt Liquid Ice Melt - Safe Fast and Effective (1 Gal)**Petra**$50.65**3.5★218 rev](https://www.amazon.com/dp/B0BLBKJYQN) [3**Bare Ground Bolt BGB-4C Fast-Acting CaCl2 Ice Melt Liquid for All Surfaces 128 oz (1 Gallon) - Pack of 4**Bare Ground Winter Bare Ground Solutions**$70.33**3.4★68 rev](https://www.amazon.com/dp/B079QG1NZF) [4**Presidential Liquid Ice Melt - Pre-Treatment & Deicer - Safe On Grass Plants & Metal - -36F Freeze Point - Corossion Inhibitor - Made in USA - 45 Lbs in 5 Gallon Pail**Presidential**$148.14**4.0★9 rev](https://www.amazon.com/dp/B0DQQLW2T2)
### **Newest**
by launch date
[**Presidential Liquid Ice Melt - Pre-Treatment & Deicer - Safe On Grass Plants & Metal - -36F Freeze Point - Corossion Inhibitor - Made in USA - 45 Lbs in 5 Gallon Pail**Presidential**$148.14**9 rev1y ago](https://www.amazon.com/dp/B0DQQLW2T2) [**Petra Pet Safe Ice Melt - Liquid Deicer for Driveway & Sidewalks Magnesium Chloride Ice Melt Deicer Spray Pet Safe Salt Ice Melt Ice Dam Melt Liquid Ice Melt - Safe Fast and Effective (1 Gal)**Petra**$50.65**218 rev3y ago](https://www.amazon.com/dp/B0BLBKJYQN) [**Bare Ground Bolt BGB-4C Fast-Acting CaCl2 Ice Melt Liquid for All Surfaces 128 oz (1 Gallon) - Pack of 4**Bare Ground Winter Bare Ground Solutions**$70.33**68 rev8y ago](https://www.amazon.com/dp/B079QG1NZF) [**BGB-1C Fast-Acting Ice Melt Liquid 128 oz (1 Gallon) clear**Bare Ground Winter Bare Ground Solutions**$14.85**68 rev11y ago](https://www.amazon.com/dp/B00YI88OHQ)
### **Trending**
90-day click momentum
[**BGB-1C Fast-Acting Ice Melt Liquid 128 oz (1 Gallon) clear**Bare Ground Winter Bare Ground Solutions**$14.85**3.4★**▲ 419%**](https://www.amazon.com/dp/B00YI88OHQ) [**Bare Ground Bolt BGB-4C Fast-Acting CaCl2 Ice Melt Liquid for All Surfaces 128 oz (1 Gallon) - Pack of 4**Bare Ground Winter Bare Ground Solutions**$70.33**3.4★**▲ 22%**](https://www.amazon.com/dp/B079QG1NZF) [**Presidential Liquid Ice Melt - Pre-Treatment & Deicer - Safe On Grass Plants & Metal - -36F Freeze Point - Corossion Inhibitor - Made in USA - 45 Lbs in 5 Gallon Pail**Presidential**$148.14**4.0★**▼ 48%**](https://www.amazon.com/dp/B0DQQLW2T2) [**Petra Pet Safe Ice Melt - Liquid Deicer for Driveway & Sidewalks Magnesium Chloride Ice Melt Deicer Spray Pet Safe Salt Ice Melt Ice Dam Melt Liquid Ice Melt - Safe Fast and Effective (1 Gal)**Petra**$50.65**3.5★**▼ 53%**](https://www.amazon.com/dp/B0BLBKJYQN)
## **What buyers say about liquid ice melt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Safety Standards**30%
*“Especially for dogs safe on their feet”*
**Spray/Flow**10%
*“I sprayed it evenly as it said”*
**Value For Money**10%
*“Good value for money”*
**Water Resistance**10%
*“Use water it works better”*
**Quality-Overall**10%
*“Very good product”*
### **What buyers complain about **
**Functionality-Overall**33%
*“Did not do the job sufficiently”*
**Value For Money**30%
*“demand by this seems like price hiking gone wild”*
**Weight Heavy**5%
*“Its kinda heavy thoug”*
**Spray/Flow**5%
*“This needs a spray”*
**Quality-Overall**5%
*“Not satisfied with the quality of use”*
**Ethical Trade/Fair Trade**3%
*“Scam- wasting your money and time”*
**Natural Resource Wastage**3%
*“It is a complete waste of money as it does not work”*
**Instructions/User Manual/Troubleshooting**3%
*“I followed all the instructions and tried using it in different ways and weather conditions and did not help at all”*
### **Top return reasons **
**Advertised Vs Actual Product**34%
**Functionality-Overall**28%
**Spray/Flow**21%
**Leak-Proof**10%
**Heating**3%
**Mechanism Issues**3%
## **Common questions**
- **Is liquid ice melt profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 4 tracked products. 90-day search growth is -97.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the liquid ice melt niche?**
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liquid ice melt?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Weight Heavy. The return rate is 2.9%.
- **When does demand for liquid ice melt peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 58.0× the quietest.
- **What does it cost to enter the liquid ice melt niche?**
- Listings span $14.85–$148.14; the average listing price is $70.99 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
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