---
title: "Lily of the Valley Plant — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lily-of-the-valley-plant"
last_updated: "2026-08-11T10:01:07.982Z"
locale: en
meta:
description: "Niche score 62/100 · $55K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $55K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lily of the Valley Plant — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **lily of the valley plant**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 56Conversion 34Competition 77Returns 97Price range 81Avg price 88Brand share 66Review moat 45Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.71–$54.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+30.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,992.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$55K**
$55K/yr · 103K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, lily of the valley plant is a $55K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily of the valley plant market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$60K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#6,167**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **90%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**30%**
- Generic29% - CZ Grain13% - Holland Bulb Farms10% - Votaniki8% - YOKEBOM5% - Easy to Grow5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lily-of-the-valley-plant/trend)
## **Top lily of the valley plant search terms**
- **lily of the valley seeds**28K/yr+37.6%2.4% conv. - **lilly of the valley plant**22K/yr+69.2%2.2% conv. - **lily of the valley bulbs**12K/yr+0.0%3.1% conv. - **lilly of the valley seeds**10K/yr+58.5%3.2% conv. - **lily of the valley plant**21K/yr-25.0%1.8% conv. - **lily of the valley plants for sale**3K/yr+139.5%2.2% conv. - **lily of the valley live plant**4K/yr+51.6%1.6% conv. - **lily of the valley bulbs for planting**3K/yr+6.9%3.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lily-of-the-valley-plant/search-terms)
## **Top lily of the valley plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lily of the Valley Flower Bulbs - 5 Roots Per Pack - Pleasantly Scented - Deer Resistant - Good as Cut Flowers - Naturalizing - Perennializing - Easy to Grow Live Plants - Outdoor Garden**Holland Bulb Farms**$21.89**3.0★413 rev](https://www.amazon.com/dp/B00US43AIM) [2**Generic New Fresh 100 Lily of The Valley Flower Seeds**Generic**$14.96**3.3★11 rev](https://www.amazon.com/dp/B0CJJT47S5) [3**5 Lily of The Valley Roots Lily of The Valley Rhizomes Annual Lily Flower Plant Planting Outdoor Indoor**Generic**$25.82**3.1★11 rev](https://www.amazon.com/dp/B0GGGVWRSS) [4**4 Lily of the Valley Roots for Planting - Stunning White Weeping Flowers - Fresh Leucojum Roots to Grow - Fragrant Spring Blooms - Versitile Planting - Low Maintenance**CZ Grain**$16.93**4.7★14 rev](https://www.amazon.com/dp/B0GR1LRN69) [5**6 Lily of the Valley Plants Live Lily of the Valley Flower Plant Sweet Fragrant Blooms for Garden Beds and Borders 4-7 Inch Tall Bareroot Plants**Generic**$24.29**3.0★5 rev](https://www.amazon.com/dp/B0GWTBSFVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 Lily of The Valley Flower Bulbs White Lilies of The Valley Bare Roots for Planting Outdoor Indoor Flowering Plants**YOKEBOM**$20.26**12 rev1w ago](https://www.amazon.com/dp/B0CFKN2FGH) [**5 Lily of the Valley Root Stock for Growing Stunning White Weeping Flowers Fresh Leucojum Bulbs to Plant Ideal for Garden Beds Containers or Indoor Pots Sweet Fragrant Spring Blooms**CZ Grain**$18.99**8 rev2mo ago](https://www.amazon.com/dp/B0GZX65ZF2) [**6 Lily of the Valley Plants Live Lily of the Valley Flower Plant Sweet Fragrant Blooms for Garden Beds and Borders 4-7 Inch Tall Bareroot Plants**Generic**$24.29**5 rev3mo ago](https://www.amazon.com/dp/B0GWTBSFVN) [**4 Lily of the Valley Roots for Planting - Stunning White Weeping Flowers - Fresh Leucojum Roots to Grow - Fragrant Spring Blooms - Versitile Planting - Low Maintenance**CZ Grain**$16.93**14 rev4mo ago](https://www.amazon.com/dp/B0GR1LRN69) [**5 Lily of The Valley Roots Lily of The Valley Rhizomes Annual Lily Flower Plant Planting Outdoor Indoor**Generic**$25.82**11 rev6mo ago](https://www.amazon.com/dp/B0GGGVWRSS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 Lily of the Valley Plants Live Lily of the Valley Flower Plant Sweet Fragrant Blooms for Garden Beds and Borders 4-7 Inch Tall Bareroot Plants**Generic**$24.29**3.0★**▲ 124%**](https://www.amazon.com/dp/B0GWTBSFVN) [**5 Lily of the Valley Root Stock for Growing Stunning White Weeping Flowers Fresh Leucojum Bulbs to Plant Ideal for Garden Beds Containers or Indoor Pots Sweet Fragrant Spring Blooms**CZ Grain**$18.99**3.8★**▲ 123%**](https://www.amazon.com/dp/B0GZX65ZF2) [**4 Lily of the Valley Roots for Planting - Stunning White Weeping Flowers - Fresh Leucojum Roots to Grow - Fragrant Spring Blooms - Versitile Planting - Low Maintenance**CZ Grain**$16.93**4.7★**▲ 116%**](https://www.amazon.com/dp/B0GR1LRN69) [**Easy to Grow Convallaria Lily of The Valley Rosea (5 Pack) Bulb Pips- Fragrant Pink Flowering Blooms in Spring Gardens**Easy to Grow**$24.34**3.2★**▲ 116%**](https://www.amazon.com/dp/B0020LEM60) [**Eden Brothers Lily of the Valley Roots - Bag of 2 Non-GMO Bulbs for Planting 2 Roots | Low-Maintenance Flower Bulbs Plant During Spring Season Zones 3 4 5 6 7 8 9**Eden Brothers**$15.98**3.6★**▲ 94%**](https://www.amazon.com/dp/B09R78D37R)
**~~View all trending →~~**
## **What buyers say about lily of the valley plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**56%
*“Great germination rate”*
**Quality-Overall**11%
*“Gorgeous mix”*
**Instructions/User Manual/Troubleshooting**5%
*“Followed instructions completely”*
**Color**5%
*“Very pretty flowers”*
**Advertised Vs Actual Product**5%
*“Came as expected”*
**Smell**4%
*“Smells great”*
**Value For Money**4%
*“worth the money”*
**Ease Of Use**2%
*“Easy to arrange in your vase of choice”*
**Brightness/Shine/Glow**1%
*“The leaves have a very light shine on the top”*
**Size-Overall**1%
*“Love the size of them as they are the closest to real lily of the valley that I found online”*
### **What buyers complain about **
**Plant Growth**70%
*“Poor germination”*
**Value For Money**8%
*“This was not worth the price”*
**Size-Overall**4%
*“Small roots”*
**Functionality-Overall**3%
*“Did not work”*
**Quality-Overall**2%
*“Very unsatisfactory”*
**Natural Resource Wastage**2%
*“Waste of mobey”*
**Advertised Vs Actual Product**2%
*“Fake advertisement”*
**Hard Feel**1%
*“Hard to do”*
**Color**1%
*“when I got it it was pale”*
**Strength**1%
*“Weak”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Material Quality**19%
**Size-Overall**18%
**Value For Money**12%
**Plant Growth**12%
**Quality-Overall**5%
**Functionality-Overall**5%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Color**1%
## **Common questions**
- **Is lily of the valley plant profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the lily of the valley plant niche?**
- 20 brands and 24 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in lily of the valley plant?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.5%.
- **When does demand for lily of the valley plant peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the lily of the valley plant niche?**
- Listings span $6.71–$54.94; the average listing price is $20.12 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.
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