---
title: "Lily Bulbs — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lily-bulbs"
last_updated: "2026-08-11T11:22:57.903Z"
locale: en
meta:
description: "Niche score 59/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $97K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lily Bulbs — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **lily bulbs**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 24Growth 28Conversion 26Competition 76Returns 100Price range 74Avg price 90Brand share 46Review moat 87Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$20.91**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****256.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$6.26–$40.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$97K**
$97K/yr · 224K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, lily bulbs is a $97K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lily bulbs market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$125K–$167K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#2,240**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **92%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**17%**
- CZ Grain31% - Willard & May26% - GSB Garden State Bulb9% - Holland Bulb Farms6% - Seeds Of Strength6% - Votaniki6% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lily-bulbs/trend)
## **Top lily bulbs search terms**
- **lily bulbs**64K/yr+20.7%2.2% conv. - **lilly bulbs for planting**14K/yr+51.0%2.3% conv. - **perennial flowers that bloom all summer**8K/yr>1,000%0.1% conv. - **lilly bulbs**15K/yr+30.8%2.3% conv. - **lilies flowers bulbs**11K/yr+35.6%2.5% conv. - **lily bulbs for spring planting**10K/yr-46.8%2.9% conv. - **brecks bulbs**9K/yr+9.3%0.1% conv. - **summer bulbs**6K/yr-18.0%0.9% conv. - **lilies bulbs**7K/yr+29.8%2.1% conv. - **perennial bulbs to plant in spring**5K/yr-40.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lily-bulbs/search-terms)
## **Top lily bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asiatic Lilies Mix (10 Pack of Bulbs) - Freshly Dug Perennial Lily Flower Bulbs**Willard & May**$22.48**4.2★2,301 rev](https://www.amazon.com/dp/B085Q12H7J) [2**Blackstone Lily Bulbs for Planting Deep Burgundy Black Asiatic Lily Flowers Hardy Perennial Summer Blooms Dramatic Garden Accent (5 Bulbs)**CZ Grain**$22.50**4.0★60 rev](https://www.amazon.com/dp/B0GR12ZC4R) [3**Complete Flower Bulb Garden - 75 Bulbs for 50 Days of Continuous Blooms (Summer Color from July Through October) - Easy to Grow Summer Planting Bulbs by Willard & May**Willard & May**$37.50**3.8★825 rev](https://www.amazon.com/dp/B0B4V836TL) [4**Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)**CZ Grain**$17.36**4.2★39 rev](https://www.amazon.com/dp/B0GR1DWNN5) [5**100Pcs Calla Lily Seeds Beautiful Flowers Mix Color Perennial Plant**Seeds Of Strength**$8.08**3.7★461 rev](https://www.amazon.com/dp/B0CZ6VPPR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flower Bulbs for Planting - Complete Spring & Summer 100 Bulbs Bees& Butterflies Collection -Attracts Bees Butterflies & Hummingbirds - Easy to Grow Perennials - 1000s Sold**GardeningProducts4Less**$29.91**39 rev4mo ago](https://www.amazon.com/dp/B0GSH1GRBB) [**Great Deal! 18 Pack Giant Stargazer Lily Bulbs for Planting - Petals with Deep Fuchsia in The Middle Fading to Light Pink Trimmed in White**GardeningProducts4Less**$29.96**168 rev4mo ago](https://www.amazon.com/dp/B0GS8F1MGD) [**Blackstone Lily Bulbs for Planting Deep Burgundy Black Asiatic Lily Flowers Hardy Perennial Summer Blooms Dramatic Garden Accent (5 Bulbs)**CZ Grain**$22.50**60 rev4mo ago](https://www.amazon.com/dp/B0GR12ZC4R) [**Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)**CZ Grain**$17.36**39 rev4mo ago](https://www.amazon.com/dp/B0GR1DWNN5) [**Pink Roselily Double Oriental Lily Bulbs Fragrant Pollen-Free Fully Double Blooms Premium Perennial Flower for Garden Beds & Cut Arrangements (3 Bulbs)**CZ Grain**$18.23**31 rev4mo ago](https://www.amazon.com/dp/B0GR1C2FW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Navona White Asiatic Lily Bulbs for Planting Pure White Hardy Perennial Blooms Early Summer Garden & Cut Flower Favorite (3 Bulbs)**CZ Grain**$13.93**4.4★**▲ 97%**](https://www.amazon.com/dp/B0GQXQQ6NX) [**Garden State Bulb Twinkle Tiger Lily Mixed Flower Bulbs 14/16cm (Bag of 10)**GSB Garden State Bulb**$20.21**4.0★**▲ 89%**](https://www.amazon.com/dp/B0GBY96GB6) [**Surfside Orange Lily Bulbs for Planting Bright Orange Asiatic Lily Flowers Hardy Perennial Summer Blooms Easy to Grow Garden Bulbs (3 Bulbs)**CZ Grain**$16.37**4.6★**▲ 87%**](https://www.amazon.com/dp/B0GR14Y71Q) [**Stargazer Lily Bulbs for Planting Fragrant Pink & White Oriental Lily Flowers Hardy Perennial Summer Blooms Large Showy Garden Lilies (3 Bulbs)**CZ Grain**$17.36**4.2★**▲ 81%**](https://www.amazon.com/dp/B0GR1DWNN5) [**Pink Roselily Double Oriental Lily Bulbs Fragrant Pollen-Free Fully Double Blooms Premium Perennial Flower for Garden Beds & Cut Arrangements (3 Bulbs)**CZ Grain**$18.23**4.9★**▲ 74%**](https://www.amazon.com/dp/B0GR1C2FW3)
**~~View all trending →~~**
## **What buyers say about lily bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**46%
*“Germination”*
**Quality-Overall**14%
*“Best quality”*
**Value For Money**10%
*“Money well spent”*
**Color**7%
*“All one color”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Size-Overall**3%
*“Bulb size great”*
**Instructions/User Manual/Troubleshooting**3%
*“Followed package instructions exactly as they are written”*
**Ease Of Use**2%
*“Easy to grow”*
**Health Benefits-Overall**1%
*“everything healthy & thriving”*
**Strength**1%
*“they really come up strong”*
### **What buyers complain about **
**Plant Growth**51%
*“Poor Germination”*
**Color**8%
*“Color is way wrong”*
**Value For Money**7%
*“Not worth the price”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Moist/Dry**5%
*“DRY CRUMBLES”*
**Functionality-Overall**4%
*“Did not work out :”*
**Size-Overall**4%
*“smaller than a grain of salt”*
**Quality-Overall**3%
*“Garbage”*
**Instructions/User Manual/Troubleshooting**3%
*“NO INSTRUCTIONS”*
**Durability**1%
*“those sprouts broke off”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Plant Growth**18%
**Moist/Dry**13%
**Size-Overall**7%
**Functionality-Overall**7%
**Defective Material/Parts**5%
**Value For Money**5%
**Color**4%
**Quality-Overall**4%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is lily bulbs profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 48 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the lily bulbs niche?**
- 18 brands and 16 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in lily bulbs?**
- Top complaints mined from reviews: Plant Growth, Color, Value For Money. The return rate is 0.1%.
- **When does demand for lily bulbs peak?**
- Demand peaks in Apr–Nov; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the lily bulbs niche?**
- Listings span $6.26–$40.28; the average listing price is $20.91 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.
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