---
title: "Lemon Verbena — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lemon-verbena"
last_updated: "2026-08-11T13:05:32.080Z"
locale: en
meta:
description: "Niche score 50/100 · $31K/yr market · 63K searches/yr · $8.62 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $31K/yr market · 63K searches/yr · $8.62 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lemon Verbena — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **lemon verbena**
**Worth a look**
Shows low returns (0.3%), but a small market ($31K/yr) keeps it on the watch list.
Market size 8Growth 14Conversion 65Competition 49Returns 99Price range 47Avg price 24Brand share 74Review moat 49Quality gap 98
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,554.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.60–$24.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.62**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$31K**
$31K/yr · 63K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, lemon verbena is a $31K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lemon verbena market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#3,448**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**31%**
- SVI20% - Sow Right Seeds12% - Wivolibe11% - BuggyBeds9% - SWEET YARDS9% - Outsidepride9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lemon-verbena/trend)
## **Top lemon verbena search terms**
- **verbena seeds**38K/yr-38.3%6.2% conv. - **verbena plant**12K/yr+10.1%0.8% conv. - **verbena bonariensis seeds**9K/yr+16.9%10.4% conv. - **superbena seeds**3K/yr-2.0%2.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lemon-verbena/search-terms)
## **Top lemon verbena products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SVI 5500 Purpletop Vervain Seeds (Verbena Bonariensis) - Tall Verbena Purple Blooms Pollinator Magnet Perrenial Seed in Seed Packets - Flower Seeds for Home Garden Borders Outdoor Flower Beds**SVI**$7.96**4.0★616 rev](https://www.amazon.com/dp/B0GTRPHPZT) [2**Sow Right Seeds - Mixed Moss Verbena (Verbena tenuisecta) Flower Seeds for Planting - Excellent Ground Cover - Non-GMO Heirloom Seeds - Creeping Perennial - Multicolor Blooms - Attract Pollinators**Sow Right Seeds**$4.96**4.0★61 rev](https://www.amazon.com/dp/B0CH3SM7GB) [3**Verbena Flower Seeds 5000 Vibrant Mixed Variety Easy-Grow Drought-Resistant Blooms for Beds Borders & Pollinator Gardens**BuggyBeds**$8.66**4.9★9 rev](https://www.amazon.com/dp/B0G34Q3Y4Q) [4**Purpletop Verbena Large 1/4 Ounce Seed Packet 25 000 Flower Seeds for Planting Verbena bonariensis**SWEET YARDS**$10.14**3.8★35 rev](https://www.amazon.com/dp/B0FMYVCJG5) [5**Outsidepride Purpletop Verbena Seeds for Planting - 5000 Pcs. Annual Drought Tolerant & Easy to Grow Ground Cover with Fragrant & Vibrant Blooms for Containers Borders & Pollinator Gardens**Outsidepride**$7.46**3.8★491 rev](https://www.amazon.com/dp/B004UC3FSI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SVI 2500 Blue Vervain Seeds (Verbena hastata) Vervain Herb Verbena Seed Packets Bulk Tall Wildflower Native Perennial Flower Seeds Packets Outdoor Flower Garden Meadows Containers**SVI**$6.75**616 rev2mo ago](https://www.amazon.com/dp/B0GZ4QQ6B8) [**SVI 5500 Purpletop Vervain Seeds (Verbena Bonariensis) - Tall Verbena Purple Blooms Pollinator Magnet Perrenial Seed in Seed Packets - Flower Seeds for Home Garden Borders Outdoor Flower Beds**SVI**$7.96**616 rev3mo ago](https://www.amazon.com/dp/B0GTRPHPZT) [**23 000+ Verbena Seeds for Planting Verbena Bonariensis Seeds Long Blooming Flowers for Ground Cover Pollinator Gardens Borders & Landscaping**PLANTMEW**$7.54**889 rev3mo ago](https://www.amazon.com/dp/B0GT4VFD26) [**CarpetC 1500+ Mixed Verbena Seeds for Planting Creeping Perennial Drought Tolerant Ground Cover with Long Blooms Non-GMO Heirloom for Outdoor Garden Borders and Home Containers**Carpet Creeping**$6.54**2 rev5mo ago](https://www.amazon.com/dp/B0GLF9DLMG) [**CarpetC 300+ Verbena Seeds for Planting Perennial Long Blooms Drought Tolerant Ground Cover Verbena hybrida Trailing Non-GMO Heirloom for Borders Containers and Hanging Baskets**Carpet Creeping**$5.44**3 rev5mo ago](https://www.amazon.com/dp/B0GK8SX5ZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CarpetC 1500+ Mixed Verbena Seeds for Planting Creeping Perennial Drought Tolerant Ground Cover with Long Blooms Non-GMO Heirloom for Outdoor Garden Borders and Home Containers**Carpet Creeping**$6.54**3.0★**▲ 227%**](https://www.amazon.com/dp/B0GLF9DLMG) [**23 000+ Verbena Seeds for Planting Verbena Bonariensis Seeds Long Blooming Flowers for Ground Cover Pollinator Gardens Borders & Landscaping**PLANTMEW**$7.54**3.5★**▲ 224%**](https://www.amazon.com/dp/B0GT4VFD26) [**SVI 5500 Purpletop Vervain Seeds (Verbena Bonariensis) - Tall Verbena Purple Blooms Pollinator Magnet Perrenial Seed in Seed Packets - Flower Seeds for Home Garden Borders Outdoor Flower Beds**SVI**$7.96**4.0★**▲ 223%**](https://www.amazon.com/dp/B0GTRPHPZT) [**SVI 2500 Blue Vervain Seeds (Verbena hastata) Vervain Herb Verbena Seed Packets Bulk Tall Wildflower Native Perennial Flower Seeds Packets Outdoor Flower Garden Meadows Containers**SVI**$6.75**4.0★**▲ 223%**](https://www.amazon.com/dp/B0GZ4QQ6B8) [**Live Flowering Verbena - Purple Bicolor (3 Plants Per Pack) - Healthy Flowering Plant - Beautiful Spring Color - 10 Tall by 5 Wide in 1Qt Pot**The Three Company**$24.22**2.7★**▲ 198%**](https://www.amazon.com/dp/B0DYG7XP66)
**~~View all trending →~~**
## **What buyers say about lemon verbena**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**52%
*“Very pretty and grow great”*
**Quality-Overall**8%
*“of good quality”*
**Value For Money**6%
*“I feel like at its current price points this is an excellent value”*
**Smell**6%
*“smells very good”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions are clear”*
**Ease Of Use**4%
*“free of dust or chaff”*
**Color**4%
*“Very pretty”*
**Design-Overall**2%
*“I'm really excited to see how this goes”*
**Advertised Vs Actual Product**1%
*“That said, the information given online in the product description is good”*
**Correct Contents**1%
*“I feel good about the quantity”*
### **What buyers complain about **
**Plant Growth**57%
*“Poor germination”*
**Value For Money**8%
*“They're not cheap”*
**Size-Overall**6%
*“Plants are very small”*
**Moist/Dry**4%
*“One of the 4 looked dried out”*
**Functionality-Overall**3%
*“Nothing grew”*
**Quality-Overall**3%
*“Poor quality seeds”*
**Natural Resource Wastage**2%
*“Waste of time and effort”*
**Color**2%
*“All are pale pink”*
**Advertised Vs Actual Product**1%
*“False Advertisement”*
**Strength**1%
*“Didnt thrive”*
### **Top return reasons **
**Plant Growth**27%
**Advertised Vs Actual Product**20%
**Size-Overall**16%
**Functionality-Overall**13%
**Value For Money**10%
**Instructions/User Manual/Troubleshooting**6%
**Portability**3%
**Moist/Dry**3%
**Leak-Proof**3%
## **Common questions**
- **Is lemon verbena profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 24 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lemon verbena niche?**
- 15 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in lemon verbena?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for lemon verbena peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the lemon verbena niche?**
- Listings span $4.60–$24.31; the average listing price is $8.62 (sweet spot $15–$100). The average incumbent carries 1,554 reviews — the moat a new listing must climb.
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