---
title: "Lemon Balm Plant — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lemon-balm-plant"
last_updated: "2026-08-11T09:49:18.832Z"
locale: en
meta:
description: "Niche score 53/100 · $86K/yr market · 71K searches/yr. A concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $86K/yr market · 71K searches/yr. A concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lemon Balm Plant — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **lemon balm plant**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.
Market size 21Growth 88Conversion 71Competition 6Returns 99Price range 57Avg price 84Brand share 6Review moat 24Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+91.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$18.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.93–$29.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,778.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$86K**
$86K/yr · 71K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, lemon balm plant is a $86K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lemon balm plant market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **63%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Bonnie Plants40% - The Three Company30% - HOME GROWN13% - CitronellaKing11% - Seed Needs5% - Clovers Garden2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +91.9% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lemon-balm-plant/trend)
## **Top lemon balm plant search terms**
- **lemon balm plant**47K/yr+135.3%4.7% conv. - **lemon balm plant live**13K/yr+24.2%4.5% conv. - **lemon balm live plants**3K/yr+32.2%4.7% conv. - **lemon balm plants**3K/yr+115.8%5.1% conv. - **lemon balm plants live in pot**3K/yr+63.0%5.9% conv. - **lemon balm live plant**2K/yr+85.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lemon-balm-plant/search-terms)
## **Top lemon balm plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonnie Plants Lemon Balm Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 For Lemon Flavor In A Variety Of Dishes & Teas**Bonnie Plants**$24.27**4.1★949 rev](https://www.amazon.com/dp/B07B78FRLS) [2**Live Herb - Lemon Balm (4 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 8 Tall by 4 Wide**The Three Company**$24.64**3.9★292 rev](https://www.amazon.com/dp/B085BMG1VP) [3**HOME GROWN Non GMO Lemon Balm Seed Pack - 403 Non-GMO USA Heirloom Herbal Tea Seeds - Bulk Lemon Balm Seeds for Planting Gardens Indoors or Outdoors - Herb Seeds (Melissa officinalis)**HOME GROWN**$6.20**4.2★33,625 rev](https://www.amazon.com/dp/B0D47SXYF9) [4**2 Lemon Balm Plants in Cubes | Live Aromatic Culinary Medicinal Herb with Lemon-Scented Foliage | Fast-Growing Perennial Shrub for Teas Pollinators Containers & Gardens (Melissa officinalis)**CitronellaKing**$12.11**4.1★77 rev](https://www.amazon.com/dp/B0BBSLQ6ND) [5**Live Herb - Lemon Balm (6 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 6 Tall by 4 Wide in 1 Pint Pot**The Three Company**$29.54**3.6★5,413 rev](https://www.amazon.com/dp/B0B8NZYLD2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOME GROWN Non GMO Lemon Balm Seed Pack - 403 Non-GMO USA Heirloom Herbal Tea Seeds - Bulk Lemon Balm Seeds for Planting Gardens Indoors or Outdoors - Herb Seeds (Melissa officinalis)**HOME GROWN**$6.20**33,625 rev2y ago](https://www.amazon.com/dp/B0D47SXYF9) [**Clovers Garden Lemon Balm (Melissa Officinalis) Herb Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Bee Favorite**Clovers Garden**$19.60**6 rev3y ago](https://www.amazon.com/dp/B0CBH7D246) [**2 Lemon Balm Plants in Cubes | Live Aromatic Culinary Medicinal Herb with Lemon-Scented Foliage | Fast-Growing Perennial Shrub for Teas Pollinators Containers & Gardens (Melissa officinalis)**CitronellaKing**$12.11**77 rev3y ago](https://www.amazon.com/dp/B0BBSLQ6ND) [**Live Herb - Lemon Balm (6 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 6 Tall by 4 Wide in 1 Pint Pot**The Three Company**$29.54**5,413 rev3y ago](https://www.amazon.com/dp/B0B8NZYLD2) [**Live Herb - Lemon Balm (4 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 8 Tall by 4 Wide**The Three Company**$24.64**292 rev6y ago](https://www.amazon.com/dp/B085BMG1VP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Live Herb - Lemon Balm (6 Per Pack) Aromatic and Health Enhancer Naturally Reduces Stress and Improves Air Quality 6 Tall by 4 Wide in 1 Pint Pot**The Three Company**$29.54**3.6★**▲ 43%**](https://www.amazon.com/dp/B0B8NZYLD2) [**2 Lemon Balm Plants in Cubes | Live Aromatic Culinary Medicinal Herb with Lemon-Scented Foliage | Fast-Growing Perennial Shrub for Teas Pollinators Containers & Gardens (Melissa officinalis)**CitronellaKing**$12.11**4.1★**▲ 41%**](https://www.amazon.com/dp/B0BBSLQ6ND) [**Live Herb - Assortment (6 Per Pack) Growers Choice Varieties Rosemary Eucalyptus Mint Lemon Balm & Other Assorted Herbs Aromatic & Health Enhancer**The Three Company**$28.44**3.6★**▲ 13%**](https://www.amazon.com/dp/B07MVVTGHD) [**Bonnie Plants Lemon Balm Live Herb Plants - 4 Pack Perennial In Zones 5 to 9 For Lemon Flavor In A Variety Of Dishes & Teas**Bonnie Plants**$24.27**4.1★**— 2%**](https://www.amazon.com/dp/B07B78FRLS) [**Clovers Garden Lemon Balm (Melissa Officinalis) Herb Plants Two (2) Live Plants Non-GMO - Not Seeds - Each 4 to 8 Tall in 4 Inch Pots Bee Favorite**Clovers Garden**$19.60**4.1★**— 0%**](https://www.amazon.com/dp/B0CBH7D246)
**~~View all trending →~~**
## **What buyers say about lemon balm plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**59%
*“Fast grow”*
**Quality-Overall**9%
*“Good quality plants”*
**Smell**8%
*“The aroma fills the breakfast area”*
**Advertised Vs Actual Product**3%
*“was exactly what I ordered”*
**Moist/Dry**3%
*“great moisture when they arrived”*
**Size-Overall**3%
*“All herbs were of good sized”*
**Suitable For Indoor**3%
*“Seems to be growing well indoors under plant lights”*
**Instructions/User Manual/Troubleshooting**3%
*“followed all instructions”*
**Value For Money**1%
*“Very good value for money”*
**Strength**1%
*“are thriving wonderfully”*
### **What buyers complain about **
**Plant Growth**45%
*“Bad seeds”*
**Moist/Dry**11%
*“Just very soaked”*
**Size-Overall**7%
*“Small plants”*
**Value For Money**5%
*“Not worth it”*
**Contamination**5%
*“Arrived with pathogen infections”*
**Quality-Overall**5%
*“Expected better :”*
**Functionality-Overall**4%
*“Did not work”*
**Color**3%
*“Probably had been boxed weeks before shipping as they had almost no color to the leafs”*
**Natural Resource Wastage**3%
*“Total Waste”*
**Pest/Insect Control**2%
*“Bugs on plants destroying them”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Value For Money**23%
**Plant Growth**19%
**Size-Overall**12%
**Moist/Dry**8%
**Functionality-Overall**4%
## **Common questions**
- **Is lemon balm plant profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 8 tracked products. 90-day search growth is +91.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lemon balm plant niche?**
- 6 brands and 6 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lemon balm plant?**
- Top complaints mined from reviews: Plant Growth, Moist/Dry, Size-Overall. The return rate is 0.1%.
- **When does demand for lemon balm plant peak?**
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the lemon balm plant niche?**
- Listings span $3.93–$29.54; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 5,778 reviews — the moat a new listing must climb.
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