---
title: "Lefse Griddle — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lefse-griddle"
last_updated: "2026-08-06T10:22:12.597Z"
locale: en
meta:
description: "Niche score 36/100 · $118K/yr market · 57K searches/yr · $106.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $118K/yr market · 57K searches/yr · $106.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lefse Griddle — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **lefse griddle**
**Skip it**
Soft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 15Conversion 25Competition 38Returns 37Price range 33Avg price 73Brand share 35Review moat 74Quality gap 57
**Review moat**
**Good****552.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$106.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$18.99–$264.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$118K**
$118K/yr · 57K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lefse griddle is a $118K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lefse griddle market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$133K–$159K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#4,161**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **76%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**12%**
- Bethany Housewares58% - ETHNIQ12% - Jingmore6% - Sxmprail5% - Lefse Kit Accessories and Apparel4% - ADDIS3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 21.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lefse-griddle/trend)
## **Top lefse griddle search terms**
- **lefse griddle**27K/yr-9.6%1.0% conv. - **lefsa griddles norwegian cooking supplies**6K/yr-26.8%1.1% conv. - **lefsa griddles**4K/yr-8.4%1.0% conv. - **lefse griddle starter kit**7K/yr-47.4%0.9% conv. - **lefse kit**5K/yr-32.5%3.0% conv. - **lefse grill**3K/yr-13.2%0.4% conv. - **lefse starter kit**4K/yr-60.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lefse-griddle/search-terms)
## **Top lefse griddle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bethany Housewares 760 Aluminum Lefse Griddle + Starter Kit**Bethany Housewares**$223.16**4.6★57 rev](https://www.amazon.com/dp/B00HGVE07U) [2**Bethany Housewares 750 Lefse Accessory kit**Bethany Housewares**$72.16**4.8★123 rev](https://www.amazon.com/dp/B00KBDA2MM) [3**Ethniq 16 Electric Griddle for Ethiopian Injera Somalian Anjero Crepe Lefse Mogogo Mitad Pancake Teff Maker - Adjustable Digital Heat Control - Non-Stick Surface - Even Heat Distribution**ETHNIQ**$126.21**4.6★174 rev](https://www.amazon.com/dp/B0CQZ5RB61) [4**8 Piece Lefse Starter Kit Non-stick Grill**Bethany Housewares**$222.40**4.7★217 rev](https://www.amazon.com/dp/B00QXVUK3W) [5**Jingmore 5 Pcs Christmas Traditional Norwegian Lefse Making Kit 20 Inch Pastry Cloth and 3 Pcs 11 x 2.5 Inch Rolling Pin Cover 24 Wood Turning Stick for Baking(Not Included Board)**Jingmore**$28.22**3.8★48 rev](https://www.amazon.com/dp/B0DDXKW53B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mangoct 18.5 Electric Injera Maker Mitad for Ethiopian Injera Pancake Teff Maker Electric Griddle with Lid Non-Stick Surface Easy to Clean Adjustable Mechanical Knob Control Even Heating**Mangoct**$125.52**41 rev9mo ago](https://www.amazon.com/dp/B0FVFK154T) [**Ethiopian 18.5 Injera Maker Mitad (Mogogo) Electric Griddle with Adjustable Temperature & Time Non-Stick Surface for Norwegian Lefse Swedish Pancake Indian Dosa Digital Handle**Sxmprail**$131.89**94 rev1y ago](https://www.amazon.com/dp/B0F9Y3Y16K) [**Gourmia 12 Crepe Maker Nonstick Electric Griddle for Pancakes Omelets & More Precise Temp Control with Indicator Lights Includes Spatula & Batter Spreader Quick Cleanup Stainless Steel Trim**Gourmia**$34.47**241 rev1y ago](https://www.amazon.com/dp/B0DVJN7CWL) [**AORAN Indoor Grill Electric Smokeless Set Nonstick Electric Griddle for Indoor Use Compact & Versatile Cooking for Steaks Pancakes & BBQ Includes Silicone Spatula Oil Brush & Food Tongs**aoran kitchen**$32.10**305 rev1y ago](https://www.amazon.com/dp/B0DMF5Q2HS) [**Jingmore 5 Pcs Christmas Traditional Norwegian Lefse Making Kit 20 Inch Pastry Cloth and 3 Pcs 11 x 2.5 Inch Rolling Pin Cover 24 Wood Turning Stick for Baking(Not Included Board)**Jingmore**$28.22**48 rev1y ago](https://www.amazon.com/dp/B0DDXKW53B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ethniq 18.5 Electric Griddle for Ethiopian Injera Somalian Anjero Crepe Lefse Mogogo Mitad Pancake Teff Injera Maker - Adjustable Digital Heat Control - Non-Stick Surface -**ETHNIQ**$129.83**4.6★**▲ 907%**](https://www.amazon.com/dp/B0FY7RNV8G) [**Lefse Tote Bag**Lefse Kit Accessories and Apparel**$18.99**0.0★**▲ 405%**](https://www.amazon.com/dp/B0BHPVP6SC) [**Bethany Housewares Lefse Making Kit - Green Aluminum Non Stick Oven Safe Baking Set**Bethany Housewares**$264.90**4.2★**▲ 258%**](https://www.amazon.com/dp/B00LGV4710) [**Mangoct 18.5 Electric Injera Maker Mitad for Ethiopian Injera Pancake Teff Maker Electric Griddle with Lid Non-Stick Surface Easy to Clean Adjustable Mechanical Knob Control Even Heating**Mangoct**$125.52**4.3★**▲ 246%**](https://www.amazon.com/dp/B0FVFK154T) [**AORAN Indoor Grill Electric Smokeless Set Nonstick Electric Griddle for Indoor Use Compact & Versatile Cooking for Steaks Pancakes & BBQ Includes Silicone Spatula Oil Brush & Food Tongs**aoran kitchen**$32.10**4.3★**▲ 82%**](https://www.amazon.com/dp/B0DMF5Q2HS)
**~~View all trending →~~**
## **What buyers say about lefse griddle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Quality at its finest made in the USA”*
**Ease Of Cleaning**11%
*“Cleans up beautifully”*
**Ease Of Use**7%
*“Easy to Use”*
**Cooking Experience**7%
*“fast to cook”*
**Heating**6%
*“It heats evenly”*
**Value For Money**5%
*“The price is very reasonable”*
**Baking**4%
*“Gives you a nice thing pancake”*
**Non-Stick Coating**3%
*“non stick as advertised”*
**Size-Overall**3%
*“Great size”*
**Advertised Vs Actual Product**3%
*“Worked better than expected”*
### **What buyers complain about **
**Heating**18%
*“It heats up very fast”*
**Adhesion/Stickiness**6%
*“Start sticking after 2 months of gentle use”*
**Smell**6%
*“Metal burning smell - unsafe”*
**Quality-Overall**6%
*“Bad quality”*
**Durability**4%
*“Wont last”*
**Functionality-Overall**4%
*“It doesnt work at all”*
**Heat Resistance**4%
*“Not hot”*
**Non-Stick Coating**4%
*“which I couldn't get to be non stick”*
**Cooking Experience**3%
*“the heat wasnt enough to cook properly”*
**Handle Quality**3%
*“The handle is useless due to the screw not being long enough to thread”*
### **Top return reasons **
**Size-Overall**32%
**Heating**17%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Smell**4%
**Product Condition**3%
**Value For Money**3%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
**Handle Quality**3%
## **Common questions**
- **Is lefse griddle profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lefse griddle niche?**
- 11 brands and 27 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in lefse griddle?**
- Top complaints mined from reviews: Heating, Adhesion/Stickiness, Smell. The return rate is 4.1%.
- **When does demand for lefse griddle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 21.7× the quietest.
- **What does it cost to enter the lefse griddle niche?**
- Listings span $18.99–$264.90; the average listing price is $106.12 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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