---
title: "Lawn Mowers — $18.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lawn-mowers"
last_updated: "2026-08-11T08:08:51.742Z"
locale: en
meta:
description: "Niche score 69/100 · $18.2M/yr market · 10.3M searches/yr · $218.31 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $18.2M/yr market · 10.3M searches/yr · $218.31 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Lawn Mowers — $18.2M/yr Amazon US Niche (2026) - Flapen"
---
# **lawn mowers**
**Launch it**
A $18.2M/yr market growing +106.7% this quarter with returns at 2.7% — clears our launch bar.
Market size 100Growth 94Conversion 10Competition 82Returns 58Price range 5Avg price 43Brand share 65Review moat 47Quality gap 95
**Market size**
**Incredible****$18.2M**
$18.2M/yr · 10.3M searches
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+106.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,754.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$218.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$75.50–$576.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, lawn mowers is a $18.2M/yr Amazon United States market (10.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 69/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lawn mowers market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$13.1M–$17.5M**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**17 **—flat
**Sellers**
**47**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**28%**
- Greenworks28% - LawnMaster10% - PowerSmart10% - AMERISUN10% - SENIX7% - American Lawn Mower Company6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +106.7% search growth over the last 90 days.
500K300KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lawn-mowers/trend)
## **Top lawn mowers search terms**
- **lawn mower**4.2M/yr+103.9%0.6% conv. - **electric lawn mower**694K/yr+136.7%1.0% conv. - **push mower**575K/yr+140.9%0.6% conv. - **gas lawn mower**495K/yr+132.1%0.5% conv. - **lawn mower gas**494K/yr+61.5%0.5% conv. - **self propelled gas lawn mower**434K/yr+92.7%0.5% conv. - **lawnmower**393K/yr+101.4%0.6% conv. - **greenworks**404K/yr+83.9%0.1% conv. - **gas powered lawn mowers**181K/yr+93.9%0.5% conv. - **mower**266K/yr+133.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lawn-mowers/search-terms)
## **Top lawn mowers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$729K8%$1.5M12%$2.2M16%$2.9M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Greenworks 40V 16 (Push) Cordless Lawn Mower 4.0Ah Battery (1/3 Acre Push Button Start Compatible with 75+ Tools)**Greenworks**$228.07**4.2★12,027 rev](https://www.amazon.com/dp/B00BBQVL5U) [2**American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red**American Lawn Mower Company**$86.45**4.3★14,997 rev](https://www.amazon.com/dp/B00004RA3F) [3**SENIX Lawn Mower 20 144 cc Push Mower Gas 4-Cycle Engine Walk-Behind Push Lawn Mowers 3 Position Height Adjustment for 1/4 Acre Small Yard Garden cortadora de pasto**SENIX**$198.17**3.9★528 rev](https://www.amazon.com/dp/B0F32NCSPX) [4**BLACK+DECKER Electric Lawn Mower Weed Eater and Edger 3-in-1 Combo Corded 12-Inch 6.5 Amp Electric Weed Wacker and Compact Push Mower (BESTA512CM)**BLACK+DECKER**$75.50**4.2★9,648 rev](https://www.amazon.com/dp/B078YYPWLY) [5**PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment**PowerSmart**$263.04**4.4★921 rev](https://www.amazon.com/dp/B0CB9XSR1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**458 rev3mo ago](https://www.amazon.com/dp/B0GWPKFYCK) [**DOVAMAN 13Amp 16 Lawn Mower 98% Collection 13.2-Gallon Bag 5-Position Height Adjustment 3-Step Quick Vertical Fold Storage 2-in-1 Mulching & Bagging Corded Lawn Mower for Your Garden**DOVAMAN**$141.02**122 rev4mo ago](https://www.amazon.com/dp/B0GSJVX4DZ) [**AMERISUN 21 Gas Lawn Mower 3-in-1 Mulch Bag Side Discharge 144cc 4-Stroke 6 Height Adjustment Lightweight Push Mower for Backyard Lawn Care**AMERISUN**$229.87**194 rev4mo ago](https://www.amazon.com/dp/B0GQ668RQ2) [**AMERISUN 14-Inch Corded Electric Lawn Mower 12.5 Amp 3400RPM 2IN1 Mulching & 10-Gallon Collection Bag Push Mower with 6-Position Cutting Height Lightweight Electric Mower for Residential Yards**AMERISUN**$98.54**194 rev5mo ago](https://www.amazon.com/dp/B0GMPZ2N4X) [![131cc Gas Powered Self Propelled Lawn Mower[Foldable] - Easy to Start 3 in 1 Multi Functional Gas Push Lawnmower with 50L Grass Tank for Yard Garden Self-Propelled Rear Wheel System Red](https://m.media-amazon.com/images/I/41MuYPVbecL.jpg)**131cc Gas Powered Self Propelled Lawn Mower\[Foldable\] - Easy to Start 3 in 1 Multi Functional Gas Push Lawnmower with 50L Grass Tank for Yard Garden Self-Propelled Rear Wheel System Red**Smalibal**$128.43**19 rev5mo ago](https://www.amazon.com/dp/B0GKFSJ7WR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOMASTY 40V Electric Lawn Mower 15 Cordless Battery Powered Mower 2 in 1 Mulching Lawnmower with Height Adjustment Gallon Bag Small Push Lawn Trimmer 4.0Ah Battery and 2 Chargers Yellow**KOMASTY**$167.87**3.9★**▲ 74%**](https://www.amazon.com/dp/B0G6XWT1GL) [**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**4.0★**▲ 74%**](https://www.amazon.com/dp/B0GWPKFYCK) [**Litheli 14 Inch Cordless Lawn Mower Brushless Battery Powered Push Mower with 5.0Ah Battery 5-Position Height 9-Gallon Bag Lightweight Grass Cutter for Small to Mid-Sized Yards**LiTHELi**$113.32**3.9★**▲ 69%**](https://www.amazon.com/dp/B0GDCH7GHH) [**PowerSmart EasyCut 18-Inch Gas Lawn Mower 144cc 4-Cycle Engine Walk-Behind Push Lawn Mower Side Discharge 5-Position Height Adjustment Ideal for Small Yards**PowerSmart**$192.51**4.3★**▲ 66%**](https://www.amazon.com/dp/B0D69LY9F9) [**DOVAMAN 13Amp 16 Lawn Mower 98% Collection 13.2-Gallon Bag 5-Position Height Adjustment 3-Step Quick Vertical Fold Storage 2-in-1 Mulching & Bagging Corded Lawn Mower for Your Garden**DOVAMAN**$141.02**4.5★**▲ 65%**](https://www.amazon.com/dp/B0GSJVX4DZ)
**~~View all trending →~~**
## **What buyers say about lawn mowers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to attach”*
**Value For Money**10%
*“Very affordable”*
**Cutting/Trimming**10%
*“Cut great”*
**Assembly/Installation**10%
*“Assembled in minutes”*
**Weight Light**10%
*“Lightweight & easy to use”*
**Quality-Overall**8%
*“Excellent product”*
**Battery Life**5%
*“Battery life is fine”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Motor Power**3%
*“Plenty of Power”*
**Charging**2%
*“Holds charge well”*
### **What buyers complain about **
**Battery Life**13%
*“Low battery life”*
**Durability**9%
*“Broke on first use”*
**Quality-Overall**8%
*“Extremely low quality”*
**Functionality-Overall**7%
*“Did not work”*
**Size-Overall**6%
*“it doesn't fit”*
**Charging**4%
*“Can't hold charge”*
**Value For Money**4%
*“A little pricey for what it does”*
**Ease Of Use**3%
*“very hard to control”*
**Cutting/Trimming**3%
*“Doesnt cut at all”*
**Assembly/Installation**2%
*“Poor assembly”*
### **Top return reasons **
**Size-Overall**16%
**Functionality-Overall**16%
**Battery Life**10%
**Cutting/Trimming**10%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Charging**3%
**Durability**3%
**Ease Of Use**3%
## **Common questions**
- **Is lawn mowers profitable to sell on Amazon United States?**
- The niche generates $18.2M/yr across 50 tracked products. 19 of 24 products launched in the last 360 days are still selling. 90-day search growth is +106.7%. Flapen's verdict: Launch it (69/100).
- **How competitive is the lawn mowers niche?**
- 17 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in lawn mowers?**
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 2.7%.
- **When does demand for lawn mowers peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the lawn mowers niche?**
- Listings span $75.50–$576.65; the average listing price is $218.31 (sweet spot $15–$100). The average incumbent carries 1,754 reviews — the moat a new listing must climb.
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