---
title: "Lavender Seeds — $331K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/lavender-seeds"
last_updated: "2026-08-11T08:59:30.185Z"
locale: en
meta:
description: "Niche score 53/100 · $331K/yr market · 382K searches/yr. Pricing outside the sweet spot ($9.08 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $331K/yr market · 382K searches/yr. Pricing outside the sweet spot ($9.08 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavender Seeds — $331K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender seeds**
**Worth a look**
Shows low returns (0.4%), but pricing outside the sweet spot ($9.08 avg) keeps it on the watch list.
Market size 52Growth 27Conversion 85Competition 27Returns 98Price range 46Avg price 26Brand share 46Review moat 32Quality gap 88
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$331K**
$331K/yr · 382K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.16–$24.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,259.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.08**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, lavender seeds is a $331K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender seeds market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$363K–$454K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**17%**
- PLANTMEW31% - HOME GROWN19% - SWEET YARDS14% - KVITER8% - Sow Right Seeds7% - SVI5% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/lavender-seeds/trend)
## **Top lavender seeds search terms**
- **lavender seeds**225K/yr-3.4%9.0% conv. - **lavender seeds for planting outdoor**57K/yr+22.6%11.8% conv. - **english lavender seeds**17K/yr+9.1%10.9% conv. - **lavendar seeds**11K/yr-13.4%10.4% conv. - **english lavender**9K/yr+56.9%2.3% conv. - **lavender seeds for planting**13K/yr-13.4%8.1% conv. - **phenomenal lavender seeds**8K/yr+3.5%1.7% conv. - **lavender seed**8K/yr-10.8%5.4% conv. - **lavender seeds bulk**6K/yr-6.0%7.2% conv. - **semillas de lavanda para sembrar**5K/yr+22.0%4.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/lavender-seeds/search-terms)
## **Top lavender seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PLANTMEW Lavender Seeds for Planting English Lavender Seeds Indoor & Outdoor 7000+ Heirloom Seeds High Germination Easy to Grow Fragrant Flowers Culinary & Crafts (0.7 oz)**PLANTMEW**$9.50**4.0★374 rev](https://www.amazon.com/dp/B0FY2RHVV5) [2**HOME GROWN Non GMO English Lavender Seeds 1 500+ Wildflower Seed for Planting Indoor/Outdoor High Germination Plant Flower Seeds (Lavandula antustifolia)**HOME GROWN**$6.99**4.2★33,625 rev](https://www.amazon.com/dp/B0DQ2JZWBN) [3**Lavender - Large 1/4 Ounce Packet - 7 000 Flower Seeds for Planting - Lavandula angustifolia**SWEET YARDS**$10.76**4.4★2,045 rev](https://www.amazon.com/dp/B0G3K6HNVT) [4**KVITER 2000 English Lavender Seeds for Planting Outdoor & Indoor (Lavandula angustifolia) True Lavender Flowers Heirloom Perennial Non-GMO Herb Seeds for Outdoor Garden Flower Beds**KVITER**$6.61**4.1★940 rev](https://www.amazon.com/dp/B0FYJ5HGX9) [5**PLANTMEW English Lavender Seeds for Planting - 1500+ Heirloom Seeds - High Germination Fragrant Purple Flowers Herb Seeds for Home Garden Indoor/Outdoor**PLANTMEW**$6.18**4.0★76 rev](https://www.amazon.com/dp/B0FND6GTB1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUOJIBIE Lavender Seeds 20000+ Seeds Bulk Pack 2026 Lavender Seeds for Planting Outdoor High Germination Non-GMO Wildflower Seeds for Planting Indoor Outdoor Open Pollinated**LUOJIBIE**$13.32**104 rev3mo ago](https://www.amazon.com/dp/B0GTTSL28W) [**SunHaven Seeds English Lavender Seeds 5 000+ Seeds 0.25 oz Resealable Packet of Non-GMO Englsih Lavender Seeds**SunHaven Seeds**$7.81**33 rev4mo ago](https://www.amazon.com/dp/B0GR1QBCTT) [**SVI 1500 English Lavender Seeds for Planting (Lavandula angustifolia) Fragrant Perennial Lavender Flowers Heirloom Herb Seeds for Borders Herb Garden & Containers Wildflower Meadows**SVI**$6.47**1,472 rev7mo ago](https://www.amazon.com/dp/B0G6ML9Q5P) [**Lavender - Large 1/4 Ounce Packet - 7 000 Flower Seeds for Planting - Lavandula angustifolia**SWEET YARDS**$10.76**2,045 rev7mo ago](https://www.amazon.com/dp/B0G3K6HNVT) [**KVITER 2000 English Lavender Seeds for Planting Outdoor & Indoor (Lavandula angustifolia) True Lavender Flowers Heirloom Perennial Non-GMO Herb Seeds for Outdoor Garden Flower Beds**KVITER**$6.61**940 rev8mo ago](https://www.amazon.com/dp/B0FYJ5HGX9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUOJIBIE Lavender Seeds 20000+ Seeds Bulk Pack 2026 Lavender Seeds for Planting Outdoor High Germination Non-GMO Wildflower Seeds for Planting Indoor Outdoor Open Pollinated**LUOJIBIE**$13.32**4.3★**▲ 145%**](https://www.amazon.com/dp/B0GTTSL28W) [**Lavender - Bulk 1 Ounce Pouch - 25 000 Flower Seeds for Planting - Lavandula angustifolia**SWEET YARDS**$24.14**4.4★**▲ 124%**](https://www.amazon.com/dp/B0DHLF4GNQ) [**SunHaven Seeds English Lavender Seeds 5 000+ Seeds 0.25 oz Resealable Packet of Non-GMO Englsih Lavender Seeds**SunHaven Seeds**$7.81**4.1★**▲ 120%**](https://www.amazon.com/dp/B0GR1QBCTT) [**SVI 1500 English Lavender Seeds for Planting (Lavandula angustifolia) Fragrant Perennial Lavender Flowers Heirloom Herb Seeds for Borders Herb Garden & Containers Wildflower Meadows**SVI**$6.47**4.1★**▲ 71%**](https://www.amazon.com/dp/B0G6ML9Q5P) [**Lavender - Large 1/4 Ounce Packet - 7 000 Flower Seeds for Planting - Lavandula angustifolia**SWEET YARDS**$10.76**4.4★**▲ 57%**](https://www.amazon.com/dp/B0G3K6HNVT)
**~~View all trending →~~**
## **What buyers say about lavender seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**45%
*“Easy to grow”*
**Quality-Overall**14%
*“the seeds are top quality”*
**Value For Money**8%
*“Great Value”*
**Smell**8%
*“the fragrance is so relaxing”*
**Instructions/User Manual/Troubleshooting**5%
*“the instructions were very clear”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**3%
*“easy to use”*
**Pest/Insect Control**2%
*“Helps keep the mosquitos away and are pretty”*
**Size-Overall**1%
*“consistent in size”*
**Color**1%
*“Beauty color”*
### **What buyers complain about **
**Plant Growth**70%
*“Poor germination”*
**Value For Money**6%
*“Extremely overpriced”*
**Size-Overall**6%
*“Very tiny pack”*
**Quality-Overall**5%
*“Absolute garbage”*
**Natural Resource Wastage**1%
*“Waste of mobey”*
**Advertised Vs Actual Product**1%
*“Not as described”*
**Hard Feel**1%
*“Hard to do”*
**Moist/Dry**1%
*“Unfortunately they dried out and shriveled up,”*
**Functionality-Overall**1%
*“nothing comes up”*
**Instructions/User Manual/Troubleshooting**0%
*“it's mainly my fault for not doing exactly what the instructions say”*
### **Top return reasons **
**Value For Money**23%
**Advertised Vs Actual Product**22%
**Plant Growth**21%
**Size-Overall**17%
**Functionality-Overall**8%
**Quality-Overall**3%
**Moist/Dry**2%
**Leak-Proof**1%
**Defective Material/Parts**1%
**Ease Of Use**1%
## **Common questions**
- **Is lavender seeds profitable to sell on Amazon United States?**
- The niche generates $331K/yr across 18 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lavender seeds niche?**
- 14 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in lavender seeds?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for lavender seeds peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the lavender seeds niche?**
- Listings span $4.16–$24.14; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.
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