---
title: "Kohler Oil Filter 12 050 01 — $220K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/kohler-oil-filter-12-050-01"
last_updated: "2026-08-11T15:06:29.641Z"
locale: en
meta:
  description: "Niche score 54/100 · $220K/yr market · 77K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $220K/yr market · 77K searches/yr. A concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Kohler Oil Filter 12 050 01 — $220K/yr Amazon US Niche (2026) - Flapen"
---

# **kohler oil filter 12 050 01**

**Worth a look**

Shows searches that convert (16.4% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 42Growth 73Conversion 98Competition 14Returns 98Price range 80Avg price 81Brand share 23Review moat 50Quality gap 18

**Conversion**

**Incredible****16.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.99–$44.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+56.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,541.25**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$220K**

$220K/yr · 77K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, kohler oil filter 12 050 01 is a $220K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **kohler oil filter 12 050 01 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**13K–15K**</dd><dd>avg 1,000–1,250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$217K–$261K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**16.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#48**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**67%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**43 months**</dd>

<dt>**Avg seller age**</dt><dd>**160 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▲rising

**Sellers**

**85**

**Top-5 brand share**

**91%**

Top 20: 100%

**Top-5 click share**

**83%**

Top 20: 100%

**Open market**

**6%**

- Kohler54% - HOODELL18% - Stens13% - Maintenance4% - FHSJXR3% - KLWZH3% - Open — no brand owns it (3 brands, 6%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +56.8% search growth over the last 90 days.

4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×

[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/kohler-oil-filter-12-050-01/trend)

## **Top kohler oil filter 12 050 01 search terms**

- **kohler oil filter 12 050 01**24K/yr+149.1%11.7% conv. - **kh-12-050-01-s**11K/yr+44.6%11.9% conv. - **kohler 12 050 01 oil filter**10K/yr+15.4%19.1% conv. - **12 050 01 kohler oil filter**8K/yr+41.0%12.0% conv. - **kh-12-050-01-s kohler oil filter**8K/yr+21.4%14.6% conv. - **kohler 12 050 01-s**5K/yr+20.5%16.2% conv. - **12 050 01-s**4K/yr+64.7%10.2% conv. - **kohler oil filter 12 050 01-s**3K/yr+4.7%15.6% conv. - **kohler 12 050 01-s1 oil filter**2K/yr+21.1%18.3% conv. - **1205001**2K/yr+10.9%11.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/kohler-oil-filter-12-050-01/search-terms)

## **Top kohler oil filter 12 050 01 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Set of 2 KOHLER 12 050 01-S Engine Oil Filter](https://m.media-amazon.com/images/I/51rI2ukE-ML.jpg)**Set of 2 KOHLER 12 050 01-S Engine Oil Filter**Kohler**$19.17**4.8★2,936 rev](https://www.amazon.com/dp/B00FXWXHF0) [2![Kohler 12 050 01-s1 Oil Filter](https://m.media-amazon.com/images/I/41+kB7zWlaL.jpg)**Kohler 12 050 01-s1 Oil Filter**Kohler**$13.10**4.8★2,414 rev](https://www.amazon.com/dp/B000H5YFZ4) [3![HOODELL 2 Pack 12 050 01-S Oil Filter for Kohler Engine Lawn Mower Troy Bilt Bronco 12 050 01 Professional 1205001-S 12 050 01-S1 Oil Filter](https://m.media-amazon.com/images/I/41AX63ZBN6L.jpg)**HOODELL 2 Pack 12 050 01-S Oil Filter for Kohler Engine Lawn Mower Troy Bilt Bronco 12 050 01 Professional 1205001-S 12 050 01-S1 Oil Filter**HOODELL**$12.62**4.7★5,646 rev](https://www.amazon.com/dp/B08JYT7Q4X) [4![Stens Oil Filter 055-105 for Kohler 12 050 01-S](https://m.media-amazon.com/images/I/418JRkavXUS.jpg)**Stens Oil Filter 055-105 for Kohler 12 050 01-S**Stens**$11.99**4.8★4,682 rev](https://www.amazon.com/dp/B000O3LNMW) [5![Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter](https://m.media-amazon.com/images/I/41vKs2sxSdL.jpg)**Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter**Maintenance**$31.42**4.8★782 rev](https://www.amazon.com/dp/B0851Q7S1S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![4 Pack 12 050 01 Oil Filter for Kohler 7000 Series Engine 12-050-01-S 1205001S KH-12-050-01-S 12 050 01-S1 Lawn Mower Oil Filter for Cub Cadet XT1 Compatible with Craftsman Troy Bilt Bronco](https://m.media-amazon.com/images/I/51S6gAQg8KL.jpg)**4 Pack 12 050 01 Oil Filter for Kohler 7000 Series Engine 12-050-01-S 1205001S KH-12-050-01-S 12 050 01-S1 Lawn Mower Oil Filter for Cub Cadet XT1 Compatible with Craftsman Troy Bilt Bronco**TidiRob**$18.85**59 rev6mo ago](https://www.amazon.com/dp/B0GGHBS3R4) [![49065-0721 Oil Filter Fit for Kawasaki 49065-7007 Kohler KH-12-050-01-S KH-12-050-08 Cub Cadet CH11-CH16 CH18-CH26 CV15-CV26 22-24 HP engines Craftsman Toro Troy Bilt Lawn Mower Oil Filter (1pc)](https://m.media-amazon.com/images/I/41id4Moy65L.jpg)**49065-0721 Oil Filter Fit for Kawasaki 49065-7007 Kohler KH-12-050-01-S KH-12-050-08 Cub Cadet CH11-CH16 CH18-CH26 CV15-CV26 22-24 HP engines Craftsman Toro Troy Bilt Lawn Mower Oil Filter (1pc)**OuYi**$7.99**150 rev2y ago](https://www.amazon.com/dp/B0D2D54XF3) [![FHSJXR 12-050-01-S Oil Filter for 12 050 01 12 050 01-S1 KH-12-050-01-S KH-12-050-08 AM125424 49065-7007 49065-0721 492932S Cub Cadet Craftsman Troy Bilt Toro Lawn Mower Oil Filter](https://m.media-amazon.com/images/I/417QA6Nd2EL.jpg)**FHSJXR 12-050-01-S Oil Filter for 12 050 01 12 050 01-S1 KH-12-050-01-S KH-12-050-08 AM125424 49065-7007 49065-0721 492932S Cub Cadet Craftsman Troy Bilt Toro Lawn Mower Oil Filter**FHSJXR**$8.24**146 rev3y ago](https://www.amazon.com/dp/B0BZJ363CY) [![KLWZH 12-050-01-S 12 050 01 Oil Filter for KH-12-050-01-S KH-12-050-08 1205001-S CH18-CH25 CV18-CV25 CV17-CV26 Engine AM125424 49065-7007 49065-0721 Lawn Mower Oil Filter(1 PC)](https://m.media-amazon.com/images/I/415NJLnYKfL.jpg)**KLWZH 12-050-01-S 12 050 01 Oil Filter for KH-12-050-01-S KH-12-050-08 1205001-S CH18-CH25 CV18-CV25 CV17-CV26 Engine AM125424 49065-7007 49065-0721 Lawn Mower Oil Filter(1 PC)**KLWZH**$8.01**228 rev4y ago](https://www.amazon.com/dp/B0B24ZJ5Y3) [![HOODELL 4 Pack 12 050 01-S Oil Filter Professional Factory Oil Filter Fits Kohler Engine Troy Bilt Bronco 12 050 01 1205001-S 12 050 01-S1 Lawn Mower Oil Filter](https://m.media-amazon.com/images/I/51s49npKWIL.jpg)**HOODELL 4 Pack 12 050 01-S Oil Filter Professional Factory Oil Filter Fits Kohler Engine Troy Bilt Bronco 12 050 01 1205001-S 12 050 01-S1 Lawn Mower Oil Filter**HOODELL**$18.51**964 rev5y ago](https://www.amazon.com/dp/B08R8MYYYC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KOHLER OIL FILTER REPLACEMENT-KOHLER PART#.12 050 01 12 050 01 S 1205001 : ;supply_from:leider41](https://m.media-amazon.com/images/I/41+I38HzWaL.jpg)**KOHLER OIL FILTER REPLACEMENT-KOHLER PART#.12 050 01 12 050 01 S 1205001 : ;supply_from:leider41**KOHLER**$14.48**4.6★**▲ 91%**](https://www.amazon.com/dp/B01M00HYTV) [![4 Pack 12 050 01 Oil Filter for Kohler 7000 Series Engine 12-050-01-S 1205001S KH-12-050-01-S 12 050 01-S1 Lawn Mower Oil Filter for Cub Cadet XT1 Compatible with Craftsman Troy Bilt Bronco](https://m.media-amazon.com/images/I/51S6gAQg8KL.jpg)**4 Pack 12 050 01 Oil Filter for Kohler 7000 Series Engine 12-050-01-S 1205001S KH-12-050-01-S 12 050 01-S1 Lawn Mower Oil Filter for Cub Cadet XT1 Compatible with Craftsman Troy Bilt Bronco**TidiRob**$18.85**4.7★**▲ 73%**](https://www.amazon.com/dp/B0GGHBS3R4) [![Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter](https://m.media-amazon.com/images/I/41vKs2sxSdL.jpg)**Maintenance (2 Qts) Synthetic Blend 10W30 Kohler Engine Oil & (1) Kohler 12 050 01-S1 Oil Filter**Maintenance**$31.42**4.8★**▲ 45%**](https://www.amazon.com/dp/B0851Q7S1S) [![FHSJXR 12-050-01-S Oil Filter for 12 050 01 12 050 01-S1 KH-12-050-01-S KH-12-050-08 AM125424 49065-7007 49065-0721 492932S Cub Cadet Craftsman Troy Bilt Toro Lawn Mower Oil Filter](https://m.media-amazon.com/images/I/417QA6Nd2EL.jpg)**FHSJXR 12-050-01-S Oil Filter for 12 050 01 12 050 01-S1 KH-12-050-01-S KH-12-050-08 AM125424 49065-7007 49065-0721 492932S Cub Cadet Craftsman Troy Bilt Toro Lawn Mower Oil Filter**FHSJXR**$8.24**4.6★**▲ 23%**](https://www.amazon.com/dp/B0BZJ363CY) [![Kohler 12 050 01-s1 Oil Filter](https://m.media-amazon.com/images/I/41+kB7zWlaL.jpg)**Kohler 12 050 01-s1 Oil Filter**Kohler**$13.10**4.8★**▲ 15%**](https://www.amazon.com/dp/B000H5YFZ4)

**~~View all trending →~~**

## **What buyers say about kohler oil filter 12 050 01**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Perfect Fit”*

**Value For Money**18%

*“Reasonable price”*

**Filtration**15%

*“the filters work fine”*

**Advertised Vs Actual Product**13%

*“works as indicated”*

**Quality-Overall**13%

*“Good quality”*

**Assembly/Installation**3%

*“Installation was easy”*

**Efficiency**2%

*“Worked good”*

**Maintenance And Repair**2%

*“Perfect for factory part used for maintenance”*

**Ease Of Use**2%

*“Easy to change and convenient”*

**Leak-Proof**1%

*“doesnt leak”*

### **What buyers complain about **

**Filtration**29%

*“Kohler oil filter for less”*

**Size-Overall**29%

*“Did not fit my 19 hp Kawasaki mower”*

**Defective Material/Parts**8%

*“Only use manufactured parts”*

**Value For Money**8%

*“this wasn't that cheap”*

**Advertised Vs Actual Product**4%

*“The description is misleading”*

**Product Condition**4%

*“Used for many years”*

**Lubrication**4%

*“didnt get a chance to use it for the recent oil change”*

### **Top return reasons **

**Size-Overall**47%

**Filtration**23%

**Advertised Vs Actual Product**12%

**Defective Material/Parts**5%

**Value For Money**4%

**Product Condition**2%

**Maintenance And Repair**2%

**Motor Issues**2%

**Quality-Overall**1%

**Durability**1%

## **Common questions**

<dl>

<dt>**Is kohler oil filter 12 050 01 profitable to sell on Amazon United States?**</dt><dd>The niche generates $220K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.8%. Flapen's verdict: Worth a look (54/100).</dd>

<dt>**How competitive is the kohler oil filter 12 050 01 niche?**</dt><dd>9 brands and 85 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.</dd>

<dt>**What do buyers complain about in kohler oil filter 12 050 01?**</dt><dd>Top complaints mined from reviews: Filtration, Size-Overall, Defective Material/Parts. The return rate is 0.4%.</dd>

<dt>**When does demand for kohler oil filter 12 050 01 peak?**</dt><dd>Demand peaks in Mar–Apr–May; the busiest month runs 12.4× the quietest.</dd>

<dt>**What does it cost to enter the kohler oil filter 12 050 01 niche?**</dt><dd>Listings span $7.99–$44.24; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 1,541 reviews — the moat a new listing must climb.</dd>

</dl>

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