---
title: "Trend — jute door mat - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/jute-door-mat/trend"
last_updated: "2026-08-07T19:02:05.579Z"
locale: en
meta:
  description: "Niche score 53/100 · $113K/yr market · 200K searches/yr · $26.20 avg price. A small market ($113K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $113K/yr market · 200K searches/yr · $26.20 avg price. A small market ($113K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — jute door mat - Flapen"
---

# **jute door mat**

**Worth a look**

Shows a sweet-spot price point ($26.20 avg), but a small market ($113K/yr) keeps it on the watch list.

Market size 27Growth 46Conversion 27Competition 70Returns 28Price range 90Avg price 95Brand share 81Review moat 45Quality gap 62

**Avg price**

**Incredible****$26.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.40–$52.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+16.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,022.84**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$113K**

$113K/yr · 200K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

## Trend