---
title: "Jute Door Mat — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/jute-door-mat"
last_updated: "2026-08-11T08:09:55.192Z"
locale: en
meta:
description: "Niche score 53/100 · $113K/yr market · 200K searches/yr · $26.20 avg price. A small market ($113K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $113K/yr market · 200K searches/yr · $26.20 avg price. A small market ($113K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jute Door Mat — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **jute door mat**
**Worth a look**
Shows a sweet-spot price point ($26.20 avg), but a small market ($113K/yr) keeps it on the watch list.
Market size 27Growth 46Conversion 27Competition 70Returns 28Price range 90Avg price 95Brand share 81Review moat 45Quality gap 62
**Avg price**
**Incredible****$26.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.40–$52.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,022.84**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$113K**
$113K/yr · 200K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jute door mat is a $113K/yr Amazon United States market (200K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jute door mat market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$157K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**54%**
Top 20: 95%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**41%**
- Hausattire20% - SAFAVIEH12% - PLUS Haven9% - IRONGATE7% - Croft&Cane6% - Color&Geometry5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +16.9% search growth over the last 90 days.
5K3KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/jute-door-mat/trend)
## **Top jute door mat search terms**
- **jute door mat**25K/yr+6.9%2.7% conv. - **jute entryway rug**12K/yr+119.7%0.8% conv. - **small jute rug**16K/yr+18.1%0.9% conv. - **jute rug 2x3**17K/yr-3.3%1.9% conv. - **2x3 jute rug**14K/yr+17.3%2.7% conv. - **jute mat**14K/yr-3.4%0.9% conv. - **jute door mat outdoor**10K/yr+40.1%1.5% conv. - **jute entry rug**14K/yr-23.1%1.0% conv. - **woven mat**10K/yr+32.3%0.4% conv. - **woven door mat**9K/yr+8.1%1.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/jute-door-mat/search-terms)
## **Top jute door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hausattire Hand Woven Jute Braided Rug 2x3 Natural Reversible Boho Entry Area Rugs for Kitchen Living Room I Farmhouse Indoor Outdoor Decorative Floor Rug 24x36 Inches**Hausattire**$24.99**4.4★2,921 rev](https://www.amazon.com/dp/B0965HZCW1) [2**PLUS Haven 17.5x30 Jute Door Mat with Heavy-Duty Backing - Ideal for Outdoor or Indoor Uses - Non-Slip Welcome Mats for Entryway or Porch - Easy to Clean Front Door Mat - Natural Brown**PLUS Haven**$21.59**4.5★10,090 rev](https://www.amazon.com/dp/B08665QQ6B) [3**SAFAVIEH Area Rug 2x3 - Natural Fiber Collection - Natural & Beige Seagrass Basketweave Pattern with Border (NF114A)**SAFAVIEH**$26.12**4.3★9,312 rev](https://www.amazon.com/dp/B00OHYQ47I) [4**Color&Geometry Handwoven Jute Entry Rug - Natural Textured Front Door Mat 24x36 Non-Slip Durable & Eco-Friendly Doormat for High-Traffic Entrance Rustic Farmhouse Welcome Mat Sisal Brown**Color&Geometry**$47.52**4.6★34 rev](https://www.amazon.com/dp/B0DPW3BNMP) [5**Croft&Cane Handspun Jute Area Rug Premium Handwoven Reversible Chunky Textured Natural Rug - Tan Beige Neutral Accent Carpet for Rustic Farmhouse Dcor Entryway Bedroom Family Room - 24x36 inches**Croft&Cane**$22.50**4.8★16 rev](https://www.amazon.com/dp/B0GL7QMW11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Croft&Cane Handspun Jute Area Rug Premium Handwoven Reversible Chunky Textured Natural Rug - Tan Beige Neutral Accent Carpet for Rustic Farmhouse Dcor Entryway Bedroom Family Room - 24x36 inches**Croft&Cane**$22.50**16 rev5mo ago](https://www.amazon.com/dp/B0GL7QMW11) [**MatEssenz 2x3 Textured Washable Entry Rug Natural Woven Low-Profile Door Mat with Non-Slip TPR Backing Brown for Entryway Kitchen Laundry Room**MatEssenz**$20.45**776 rev1y ago](https://www.amazon.com/dp/B0DQ56KC4G) [**DEXI Jute Door Mat for Front Entryway 36x24 Braided Woven Doormat Outside Entrance Dirt Trapper Natural Fiber Entry Mats for Patio Brown**DEXI**$47.76**99 rev1y ago](https://www.amazon.com/dp/B0DQ5T23P6) [**Color&Geometry Handwoven Jute Entry Rug - Natural Textured Front Door Mat 24x36 Non-Slip Durable & Eco-Friendly Doormat for High-Traffic Entrance Rustic Farmhouse Welcome Mat Sisal Brown**Color&Geometry**$47.52**34 rev1y ago](https://www.amazon.com/dp/B0DPW3BNMP) [**Softlife Rugs for Entryway 2x3 ft Door Mat Faux Jute Rug Dirt Trapper Small Bathroom Rug Washable Kitchen Mat Modern Farmhouse Carpet for Front Porch Bathroom Kitchen Bedroom Brown**Softlife**$17.90**200 rev1y ago](https://www.amazon.com/dp/B0DHK3CQCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Croft&Cane Handspun Jute Area Rug Premium Handwoven Reversible Chunky Textured Natural Rug - Tan Beige Neutral Accent Carpet for Rustic Farmhouse Dcor Entryway Bedroom Family Room - 24x36 inches**Croft&Cane**$22.50**4.8★**▲ 188%**](https://www.amazon.com/dp/B0GL7QMW11) [**SAFAVIEH Natural Fiber Collection Area Rug - 26 x 4 Natural Brown Handmade Jute Farmhouse Style Chunky Textured Thick Pile (NF447A)**SAFAVIEH**$38.37**4.2★**▲ 108%**](https://www.amazon.com/dp/B004JWTS12) [**Ramanta Home Hand Woven Jute Braided Rug 2x3 - Natural Boho Reversible Floor Carpet for Living Room Farmhouse Accent Rugs for Kitchen Nursery Kids Room Bedroom Patio - 24X36 Inch**Ramanta Home**$21.04**4.4★**▲ 83%**](https://www.amazon.com/dp/B08B479VM7) [**PLUS Haven 17.5x30 Jute Door Mat with Heavy-Duty Backing - Ideal for Outdoor or Indoor Uses - Non-Slip Welcome Mats for Entryway or Porch - Easy to Clean Front Door Mat - Natural Brown**PLUS Haven**$21.59**4.5★**▲ 81%**](https://www.amazon.com/dp/B08665QQ6B) [**Color&Geometry Handwoven Jute Entry Rug - Natural Textured Front Door Mat 24x36 Non-Slip Durable & Eco-Friendly Doormat for High-Traffic Entrance Rustic Farmhouse Welcome Mat Sisal Brown**Color&Geometry**$47.52**4.6★**▲ 66%**](https://www.amazon.com/dp/B0DPW3BNMP)
**~~View all trending →~~**
## **What buyers say about jute door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Nice, good quality mat for the price”*
**Size-Overall**8%
*“Perfect Size”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**7%
*“Exactly as shown”*
**Durability**7%
*“The mat looks nice and seems durable”*
**Ease Of Cleaning**7%
*“Good cleaning”*
**Color**6%
*“Great color”*
**Strength**5%
*“It is sturdy”*
**Grip**4%
*“non slip”*
**Design-Overall**4%
*“Love the subtle design”*
### **What buyers complain about **
**Size-Overall**14%
*“Sizing is not accurate”*
**Thickness**9%
*“The mat is thinner than I expected”*
**Quality-Overall**9%
*“BAD QUALITY”*
**Color**6%
*“Color is little darker than I'd prefer”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Value For Money**4%
*“Overpriced”*
**Thin**4%
*“Too thin”*
**Strength**3%
*“the mat is flimsy. thin”*
**Durability**3%
*“they dont last”*
**Smell**3%
*“Theres a smell”*
### **Top return reasons **
**Size-Overall**39%
**Color**20%
**Thickness**7%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Material Quality**4%
**Thin**2%
**Functionality-Overall**2%
**Smell**2%
**Flatness**2%
## **Common questions**
- **Is jute door mat profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the jute door mat niche?**
- 25 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in jute door mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.7%.
- **When does demand for jute door mat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the jute door mat niche?**
- Listings span $12.40–$52.99; the average listing price is $26.20 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.
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