---
title: "John Deere S120 Oil Change Kit — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/john-deere-s120-oil-change-kit"
last_updated: "2026-08-11T07:08:06.294Z"
locale: en
meta:
description: "Niche score 56/100 · $37K/yr market · 7K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $37K/yr market · 7K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "John Deere S120 Oil Change Kit — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **john deere s120 oil change kit**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 85Conversion 88Competition 18Returns 99Price range 88Avg price 92Brand share 20Review moat 71Quality gap 62
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.29**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$22.60–$106.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+85.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****647.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$37K**
$37K/yr · 7K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, john deere s120 oil change kit is a $37K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john deere s120 oil change kit market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$40K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#468**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**4%**
- John Deere56% - Gioong15% - Kacarber11% - ATRACYPART5% - XIAOWEI5% - DZDY4% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +85.8% search growth over the last 90 days.
400300Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/john-deere-s120-oil-change-kit/trend)
## **Top john deere s120 oil change kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Deere Home Maintenance Kit - AUC13705**John Deere**$68.30**4.7★724 rev](https://www.amazon.com/dp/B07WNKPGWR) [2**AUC13705 Home Maintenance Service Kit Compatible with JD E120 E130 E150 S120 S130 & 100 Series Lawn & Garden Tractors (With engine oil included)**Gioong**$53.20**4.0★42 rev](https://www.amazon.com/dp/B0FLWB9K2Q) [3**John Deere Easy Change 30-Second Oil Change System**John Deere**$47.70**4.7★2,090 rev](https://www.amazon.com/dp/B079TB9KXM) [4**Kacarber AUC13705 Home Maintenance Service Kit Compatible With E120 E130 E150 S120 S130 100 Series Lawn & Garden Tractors**Kacarber**$54.51**3.8★41 rev](https://www.amazon.com/dp/B0FBRW7MLK) [5**John Deere AUC12916 Oil Filter E120 E130 E150 E160 E170 E180 100 Series Tractors**John Deere**$48.59**4.7★1,540 rev](https://www.amazon.com/dp/B07PB62D67)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DZDY AUC12916 Oil Filter Compatible with John Deere E120 E130 E150 E160 E170 E180 S100-S180 Series Lawn Tractor 30-Second Oil Easy Change System (Oil Filter)**DZDY**$38.85**38 rev5mo ago](https://www.amazon.com/dp/B0GKZJ8WKZ) [**AUC12916 Dry Oil Filter Compatible with John Deere E120 E130 E150 E160 E170 and E180 Lawn Tractors in the 100 Series-Oil Not Included**ATRACYPART**$39.95**24 rev10mo ago](https://www.amazon.com/dp/B0FPFKCGFS) [**AUC13705 Home Maintenance Service Kit Compatible with JD E120 E130 E150 S120 S130 & 100 Series Lawn & Garden Tractors (With engine oil included)**Gioong**$53.20**42 rev11mo ago](https://www.amazon.com/dp/B0FLWB9K2Q) [**AUC13705 Home Maintenance Service Kit Compatible With E120 E130 E150 S120 S130 100 Series Lawn & Garden Tractors**XIAOWEI**$52.25**7 rev1y ago](https://www.amazon.com/dp/B0FDK7VWPN) [**Kacarber AUC13705 Home Maintenance Service Kit Compatible With E120 E130 E150 S120 S130 100 Series Lawn & Garden Tractors**Kacarber**$54.51**41 rev1y ago](https://www.amazon.com/dp/B0FBRW7MLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DZDY AUC12916 Oil Filter Compatible with John Deere E120 E130 E150 E160 E170 E180 S100-S180 Series Lawn Tractor 30-Second Oil Easy Change System (Oil Filter)**DZDY**$38.85**4.2★**▲ 73%**](https://www.amazon.com/dp/B0GKZJ8WKZ) [**AUC12916 Dry Oil Filter Compatible with John Deere E120 E130 E150 E160 E170 and E180 Lawn Tractors in the 100 Series-Oil Not Included**ATRACYPART**$39.95**3.9★**▲ 64%**](https://www.amazon.com/dp/B0FPFKCGFS) [**John Deere Original Equipment Maintenance Kit #LG275**John Deere**$49.54**4.8★**▲ 60%**](https://www.amazon.com/dp/B00I4A9748) [**AUC13705 Home Maintenance Service Kit Compatible with JD E120 E130 E150 S120 S130 & 100 Series Lawn & Garden Tractors (With engine oil included)**Gioong**$53.20**4.0★**▲ 25%**](https://www.amazon.com/dp/B0FLWB9K2Q) [**D140 D130 Air Filter Oil Filter Tune Up Kit for John Deer E100 E140 D105 D110 D125 E130 D100 E150 46 48 Mower w/ 17.5hp 19.5hp 20hp 21hp Engine**Pro Chaser**$22.60**4.6★**▲ 16%**](https://www.amazon.com/dp/B09XVKJDLH)
**~~View all trending →~~**
## **What buyers say about john deere s120 oil change kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good deal”*
**Size-Overall**15%
*“Fits well”*
**Ease Of Use**14%
*“Easy peasy”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Quality-Overall**12%
*“Overall a good kit”*
**Assembly/Installation**8%
*“Easy to install”*
**Leak-Proof**3%
*“No leaks”*
**Filtration**2%
*“The filter works exactly as expected”*
**Efficiency**2%
*“Works well”*
**Correct Contents**1%
*“Great All In One Kit”*
### **What buyers complain about **
**Filtration**32%
*“Fuel filter was cracked”*
**Size-Overall**8%
*“Fuel filter didn't fit this time”*
**Value For Money**8%
*“Kit isn't worth a penny”*
**Ease Of Use**7%
*“It fit and went on, it was a little bit of a struggle”*
**Assembly/Installation**6%
*“Why buy separately when you can get them all together”*
**Leak-Proof**5%
*“It steal leaked”*
**Fuel Efficiency**4%
*“Also this time the fuel filters were very cheaply made”*
**Quality-Overall**3%
*“Also this time the fuel filters were very cheaply made”*
**Defective Material/Parts**3%
*“Missing parts and a damaged part”*
**Lubrication**1%
*“Oil everywhere”*
### **Top return reasons **
**Size-Overall**24%
**Compatibility-Overall**20%
**Filtration**17%
**Advertised Vs Actual Product**16%
**Value For Money**5%
**Defective Material/Parts**5%
**Leak-Proof**4%
**Functionality-Overall**3%
**Ease Of Use**1%
**Quality-Overall**1%
## **Common questions**
- **Is john deere s120 oil change kit profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +85.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the john deere s120 oil change kit niche?**
- 8 brands and 25 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in john deere s120 oil change kit?**
- Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the john deere s120 oil change kit niche?**
- Listings span $22.60–$106.98; the average listing price is $53.29 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.
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