---
title: "Jade Plant — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/jade-plant"
last_updated: "2026-08-11T06:00:37.194Z"
locale: en
meta:
description: "Niche score 51/100 · $97K/yr market · 248K searches/yr · $17.11 avg price. A small market ($97K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $97K/yr market · 248K searches/yr · $17.11 avg price. A small market ($97K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jade Plant — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **jade plant**
**Worth a look**
Shows low returns (0.4%), but a small market ($97K/yr) keeps it on the watch list.
Market size 24Growth 28Conversion 29Competition 45Returns 98Price range 77Avg price 80Brand share 44Review moat 69Quality gap 81
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$17.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.73–$44.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****750.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$97K**
$97K/yr · 248K searches
According to Flapen's Amazon United States niche tracking, jade plant is a $97K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jade plant market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$103K–$137K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**15%**
- The Succulent Cult34% - Brussel's Bonsai12% - Hirt's Gardens11% - Sprout N Green11% - Costa Farms11% - Fat Plants San Diego7% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/jade-plant/trend)
## **Top jade plant search terms**
- **jade plant**84K/yr+16.9%1.6% conv. - **jade plant live**83K/yr-7.0%2.1% conv. - **jade plants**8K/yr+27.3%1.1% conv. - **jade tree**11K/yr-16.4%0.5% conv. - **live jade plant**7K/yr+22.5%1.5% conv. - **jade tree live plant**7K/yr+7.9%1.3% conv. - **dwarf jade plant**5K/yr+54.3%1.2% conv. - **live jade plants potted**3K/yr+31.9%2.1% conv. - **arbol de jade planta natural**4K/yr+85.0%0.8% conv. - **planta de jade**4K/yr+18.3%1.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/jade-plant/search-terms)
## **Top jade plant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jade Plant 4 Crassula Ovata Jade Compact Succulent Plants Live Easy to Grow Hard to Kill Houseplant by The Succulent Cult**The Succulent Cult**$6.97**4.3★851 rev](https://www.amazon.com/dp/B0CLZ5VGG8) [2**Sunset Jade Plant - Crassula - Easy to Grow House Plant - 4 Pot**Hirt's Gardens**$11.97**4.3★2,271 rev](https://www.amazon.com/dp/B0044FQDRG) [3**Costa Farms Jade Live Plant in Decorative Pot Succulent Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 4-6 Inches Tall**Costa Farms**$22.35**4.2★481 rev](https://www.amazon.com/dp/B07C8NSQLL) [4**Brussels Bonsai - Live Dwarf Jade Bonsai Tree in a Ceramic Bonsai Pot Indoor Succulent Houseplant 3 Years Old 5-8 Inches Tall Easy Care Plant for Home or Office (Small)**Brussel's Bonsai**$28.91**4.2★764 rev](https://www.amazon.com/dp/B07P4HH8J3) [5**Jade Plant - Crassula - Easy to Grow - Hard to Kill - Cactus - 4 Pot- Living Succulant Succulents Plant Live Succulent Plants Fully Rooted Houseplant for Home Office Decor**Fat Plants San Diego**$7.20**4.4★546 rev](https://www.amazon.com/dp/B0CLBDCXC8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sprout N Green Golden Jade with Vintage Metal Pot Live Crassula Ovata Hummel Sunset Succulent Rare Cute Plant Home Office Dcor**Sprout N Green**$16.65**20 rev3mo ago](https://www.amazon.com/dp/B0GTV359PQ) [**2 Unique Live Succulent Dwarf Jade Easy Care & Drought Tolerant**Fleshy Flora**$6.88**123 rev10mo ago](https://www.amazon.com/dp/B0FP2JXTCT) [**Succulents Plants Live Jade Plant 2 3-Pack Mystery Collection Live Jade Plant Starter Collection Live Succulent Plants in Grower Pots with Succulent Soil Mix by The Succulent Cult**The Succulent Cult**$7.77**5,805 rev11mo ago](https://www.amazon.com/dp/B0FJLK2WT9) [**Bonsai Tree Live Plant - Jade Bonsai Succulent Tree - Easy to Grow Air Purifying Indoor House Plants Flowers for Home Office Wedding Decor & Giftable (Heat Pack Included)**NY City Succulents**$20.28**46 rev1y ago](https://www.amazon.com/dp/B0DFXDNCXJ) [**Altman Plants Live Jade Plant Collection (8PK) Classic Jade Plants in 2.5 Pots Mini Succulents Sunset Jade Live Succulents Crassula Ovata Variegated Live Plants & House Plants in Succulent Soil**Altman Plants**$27.08**33 rev2y ago](https://www.amazon.com/dp/B0D9C3LHHX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sprout N Green Golden Jade with Vintage Metal Pot Live Crassula Ovata Hummel Sunset Succulent Rare Cute Plant Home Office Dcor**Sprout N Green**$16.65**4.8★**▲ 235%**](https://www.amazon.com/dp/B0GTV359PQ) [**2 Unique Live Succulent Dwarf Jade Easy Care & Drought Tolerant**Fleshy Flora**$6.88**3.9★**▲ 139%**](https://www.amazon.com/dp/B0FP2JXTCT) [**Jade Fertilizer Gentle Liquid Plant Food for Thick Leaves Healthy Growth & Vibrant Color 8 oz**TPS NUTRIENTS**$11.58**4.6★**▲ 68%**](https://www.amazon.com/dp/B0CPGHRNX8) [**Shop Succulents | Crassula Ovata Jade Plant Live House Plant Hand Selected for Health Size & Readiness in 4 Grower Pot**Shop Succulents**$16.51**4.1★**▲ 46%**](https://www.amazon.com/dp/B081JSKV5S) [**Brussels Bonsai - Live Dwarf Jade Bonsai Tree in a Ceramic Bonsai Pot Indoor Succulent Houseplant 3 Years Old 5-8 Inches Tall Easy Care Plant for Home or Office (Small)**Brussel's Bonsai**$28.91**4.2★**▲ 44%**](https://www.amazon.com/dp/B07P4HH8J3)
**~~View all trending →~~**
## **What buyers say about jade plant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**40%
*“It's growing great”*
**Advertised Vs Actual Product**14%
*“Description was accurate”*
**Quality-Overall**9%
*“The pot is of good quality, heavy, and attractive”*
**Size-Overall**6%
*“size was as advertised”*
**Value For Money**6%
*“Reasonable price”*
**Color**4%
*“the color is quite pretty”*
**Design-Overall**3%
*“Beautiful ❤️ I Had to share how Absolutely Stunning this plant looks”*
**Moist/Dry**2%
*“Soil was moist”*
**Material Quality**1%
*“it looks great in my living room—good material”*
**Maintenance And Repair**1%
*“Well cared for”*
### **What buyers complain about **
**Size-Overall**23%
*“So small”*
**Plant Growth**23%
*“in other words the plants were dying”*
**Durability**14%
*“The plant died in few days”*
**Advertised Vs Actual Product**8%
*“Not what shown”*
**Moist/Dry**7%
*“Arrived a little dried out, I gave it water and sunlight, I think its going the alright”*
**Quality-Overall**4%
*“Product arrived late as well so overall its an average product”*
**Color**3%
*“for the most part the leaves were brown”*
**Strength**3%
*“a little wonky crooked”*
**Defective Material/Parts**2%
*“Few parts that fell off are in a starting medium, in a tarped greenhouse on my deck, for transition”*
**Contamination**2%
*“covered in ants”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Plant Growth**20%
**Size-Overall**18%
**Moist/Dry**11%
**Leak-Proof**6%
**Defective Material/Parts**5%
**Color**5%
**Quality-Overall**2%
**Material Quality**2%
**Paint Quality**1%
## **Common questions**
- **Is jade plant profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the jade plant niche?**
- 12 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in jade plant?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.4%.
- **When does demand for jade plant peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the jade plant niche?**
- Listings span $6.73–$44.10; the average listing price is $17.11 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.
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