---
title: "Products — iris - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/iris/products"
last_updated: "2026-08-07T14:33:02.657Z"
locale: en
meta:
  description: "Niche score 74/100 · $164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 74/100 · $164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — iris - Flapen"
---

# **iris**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 89Conversion 36Competition 73Returns 100Price range 78Avg price 90Brand share 84Review moat 96Quality gap 99

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****89.59**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$20.80**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+93.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.12–$49.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$164K**

$164K/yr · 272K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Products