---
title: "Iris — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/iris"
last_updated: "2026-08-11T14:57:03.586Z"
locale: en
meta:
description: "Niche score 74/100 · $164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 74/100 · $164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Iris — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **iris**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 89Conversion 36Competition 73Returns 100Price range 78Avg price 90Brand share 84Review moat 96Quality gap 99
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****89.59**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.80**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+93.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.12–$49.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$164K**
$164K/yr · 272K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, iris is a $164K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 74/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iris market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$208K–$260K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#4,313**
- **Page quality**
- **0%**
- **Prime**
- **35%**
- **Sponsored**
- **68%**
- **Out of stock**
- **38.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**51%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**42%**
- Generic11% - Votaniki10% - Alasines10% - Mixrug10% - GardeningProducts4Less9% - Holland Bulb Farms7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +93.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/iris/trend)
## **Top iris search terms**
- **iris bulbs**129K/yr+150.8%2.3% conv. - **iris bulbs for spring planting**19K/yr-14.8%3.6% conv. - **bearded iris bulbs**17K/yr+84.5%1.4% conv. - **iris bulbs clearance**15K/yr+104.6%1.6% conv. - **bearded iris**11K/yr+75.2%1.4% conv. - **iris plants**7K/yr+195.2%1.4% conv. - **iris bulbs for planting**9K/yr+124.4%2.1% conv. - **purple iris bulbs**6K/yr+80.3%1.2% conv. - **siberian iris bulbs**5K/yr+135.4%1.0% conv. - **bearded iris bulbs for planting**8K/yr+3.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/iris/search-terms)
## **Top iris products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty Mix Bearded Iris Root Start Color Mix Reblooming Iris Simply Beautiful Flowering Perennial -8 Bulbs B**Alasines**$27.20**3.8★81 rev](https://www.amazon.com/dp/B0C98CDVTG) [2**Dutch Iris Bulb Collection Premium Mixed Blooms in Blue White & Yellow | Late Spring Hardy Perennial Flowers for Beds Borders & Containers Attracts Pollinators Zones 38 - (45 Bulbs)**GardeningProducts4Less**$24.85**3.5★42 rev](https://www.amazon.com/dp/B08HSQL351) [3**35pcs Rare Heirloom Iris Seeds - Beautiful and Colorful Blooms for Your Garden - Multi-Varieties**Generic**$6.12**3.2★665 rev](https://www.amazon.com/dp/B0C7LPMPW9) [4**Mixrug 75+ Mix Iris Seeds for Planting -Rare Exotic Bearded Iris Flower Seeds -Dwarf Flower Seeds Perennial Cold Hardy Non-GMO Heirloom for Garden Outdoor**Mixrug**$7.53**2.8★30 rev](https://www.amazon.com/dp/B0G1SF1656) [5**Bearded Iris Mixed Colors 5 Bulbs Plant #BV06**iniloplant**$23.58**3.8★381 rev](https://www.amazon.com/dp/B0818V6YJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iris - Striking Garden Elegance Decoration-Bulb For Planting-Plants For Planting -Species-Premium Garden Stakes Perfect for Borders -5 bulbs-b**SJKOMNT**$16.59**2 rev3mo ago](https://www.amazon.com/dp/B0GWL4XHB5) [**SJKOMNT Iris -Bulbs - Garden Stake Perfect for Outdoor Courtyard & Balcony Decoration-4 bulbs-a**SJKOMNT**$15.58**2 rev3mo ago](https://www.amazon.com/dp/B0GVY6DCT3) [**Black Form Iris - Flower Bulbs for Planting - Rare Black Iris Flowers (1 Bulb)**CZ Grain**$14.72**14 rev4mo ago](https://www.amazon.com/dp/B0GSH868W4) [**Mixrug 205+ Rare Mixed Iris Seeds for Planting - Perennial Bearded Iris Flower Seeds Exotic -Non-GMO Heirloom Exotic Flower Seeds Perennial for Garden Outdoor**Mixrug**$6.92**12 rev7mo ago](https://www.amazon.com/dp/B0G6D7KJ6G) [**75+ Mixed Color Iris Flower Seeds - Non-GMO Rare Varieties Stunning Blooms for Outdoor Garden Planting**BuggyBeds**$6.59**12 rev7mo ago](https://www.amazon.com/dp/B0G5N6Y7GH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Direct Gardening - Discovery Dutch Iris Summer Flowering Dormant Bulbs 50 per Offer**BRECK'S**$19.44**2.3★**▲ 52%**](https://www.amazon.com/dp/B0G5QTG2T9) [**SJKOMNT Iris -Bulbs - Garden Stake Perfect for Outdoor Courtyard & Balcony Decoration-4 bulbs-a**SJKOMNT**$15.58**4.0★**▲ 51%**](https://www.amazon.com/dp/B0GVY6DCT3) [**Iris - Striking Garden Elegance Decoration-Bulb For Planting-Plants For Planting -Species-Premium Garden Stakes Perfect for Borders -5 bulbs-b**SJKOMNT**$16.59**3.0★**▲ 51%**](https://www.amazon.com/dp/B0GWL4XHB5) [**Dutch Iris Bulb Collection Premium Mixed Blooms in Blue White & Yellow | Late Spring Hardy Perennial Flowers for Beds Borders & Containers Attracts Pollinators Zones 38 - (45 Bulbs)**GardeningProducts4Less**$24.85**3.5★**▲ 49%**](https://www.amazon.com/dp/B08HSQL351) [**Easy to Grow Iris Pallida Variegata Pack of 1 Potted Flower Bulb - Rooted & Established in 4 Quart Pot White Variegated Foliage & Purple Blooms in Summer Plant in Sun Outdoor (Dalmatian Iris)**Easy to Grow**$29.28**4.2★**▲ 42%**](https://www.amazon.com/dp/B005WXVWTS)
**~~View all trending →~~**
## **What buyers say about iris**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**43%
*“The roots were well developed”*
**Quality-Overall**19%
*“Great variety”*
**Value For Money**10%
*“Good price for a good product”*
**Advertised Vs Actual Product**8%
*“All as advertised”*
**Color**5%
*“So many colors”*
**Instructions/User Manual/Troubleshooting**4%
*“the very detailed instructions”*
**Size-Overall**4%
*“Nice size”*
**Moist/Dry**2%
*“Its cool & dry”*
**Ease Of Use**2%
*“And they are easy to care for”*
### **What buyers complain about **
**Plant Growth**61%
*“Poor Germination”*
**Value For Money**8%
*“Really a poor value”*
**Advertised Vs Actual Product**5%
*“Didn't look like the picture”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions”*
**Quality-Overall**3%
*“Cheap”*
**Size-Overall**3%
*“were very small”*
**Moist/Dry**3%
*“small dried out bulb”*
**Natural Resource Wastage**3%
*“WASTE”*
**Color**3%
*“It is not Orange”*
**Durability**2%
*“Not one of them sprouted. been 3 months”*
### **Top return reasons **
**Plant Growth**36%
**Moist/Dry**18%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Defective Material/Parts**4%
**Product Condition**4%
**Functionality-Overall**3%
**Cutting/Trimming**2%
**Value For Money**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is iris profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 37 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +93.8%. Flapen's verdict: Worth a look (74/100).
- **How competitive is the iris niche?**
- 20 brands and 19 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in iris?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for iris peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the iris niche?**
- Listings span $6.12–$49.09; the average listing price is $20.80 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.
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