---
title: "Intex Easy Set Pool — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/intex-easy-set-pool"
last_updated: "2026-08-05T21:54:36.982Z"
locale: en
meta:
description: "Niche score 51/100 · $115K/yr market · 46K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $115K/yr market · 46K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Intex Easy Set Pool — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **intex easy set pool**
**Worth a look**
Shows demand growing +307.4% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 27Growth 100Conversion 19Competition 43Returns 95Price range 14Avg price 52Brand share 4Review moat 25Quality gap 96
**Growth**
**Incredible****+307.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$167.73**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$115K**
$115K/yr · 46K searches
**Review moat**
**Bad****4,425.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$37.73–$474.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, intex easy set pool is a $115K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **intex easy set pool market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$84K–$126K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **78%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**0%**
- Intex76% - INTEX12% - Funsicle5% - Bestway3% - WaveHaven3% - OLYMSOLD2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — +307.4% search growth over the last 90 days.
4K3KSpike '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Jun, Jul · busiest ÷ quietest = 26.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/intex-easy-set-pool/trend)
## **Top intex easy set pool search terms**
- **intex easyset pool**17K/yr+196.3%1.7% conv. - **intex easy set pool**12K/yr+406.4%1.4% conv. - **inflatable ring pool**6K/yr+520.6%0.5% conv. - **intex easy set**4K/yr+373.1%1.4% conv. - **ring pool**4K/yr+348.7%0.5% conv. - **fast set pool**3K/yr+673.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/intex-easy-set-pool/search-terms)
## **Top intex easy set pool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INTEX Easy Set 15 ft x 48in Above Ground Pool Set Round Inflatable Swimming Pool with 1000 GPH Cartridge Filter Pump Ladder Cover & Ground Cloth**Intex**$290.88**4.0★14,005 rev](https://www.amazon.com/dp/B073FKF9KN) [2**Intex 28120EH Easy Set Inflatable Swimming Pool: 10ft x 30in Puncture-Resistant Material Quick Inflation 1018 Gallon Capacity 23in Water Depth**INTEX**$63.07**4.1★10,233 rev](https://www.amazon.com/dp/B000MBUOOO) [3**INTEX Easy Set 10 ft x 30in Above Ground Pool Set Round Inflatable Swimming Pool with 330 GPH Cartridge Filter Pump and Type H Cartridge**Intex**$89.84**4.0★14,005 rev](https://www.amazon.com/dp/B00RY3Z5OM) [4**Intex Easy Set 13 ft x 33in Above Ground Pool Set Round Inflatable Swimming Pool with 530 GPH Cartridge Filter Pump and Type A Cartridge**Intex**$123.42**4.0★14,005 rev](https://www.amazon.com/dp/B018IFPQKM) [5**INTEX Easy Set 8 ft x 24in Above Ground Pool Round Inflatable Swimming Pool Pump Not Included**Intex**$45.41**4.1★814 rev](https://www.amazon.com/dp/B08GQGNCC6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Easy Set Pool with Pool Lights Upgraded Above Ground Pool Large Inflatable Swimming Pool for Adults Round Pool Quick Set Inflatable Top Rings Above Ground Swimming Pool 8ftx30in**WaveHaven**$72.98**63 rev7mo ago](https://www.amazon.com/dp/B0G6YR2JLW) [**Funsicle Quickset Designer 15 x 36 Round Above Ground Swimming Pool with FiltraBoost 800 GPH Filter Pump Type D Filter Cartridge & Repair Patch Dark Herringbone**Funsicle**$186.17**32 rev10mo ago](https://www.amazon.com/dp/B0FPMSYDTR) [**Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge**Intex**$107.70**388 rev1y ago](https://www.amazon.com/dp/B0FGW1LM33) [**Inflatable Swimming Pool Round Inflatable Pools Adult Above Ground Blow up Pool Top Ring Summer Water Party Pools Outdoor Pools for Backyard Family Size**OLYMSOLD**$76.67**36 rev1y ago](https://www.amazon.com/dp/B0F31WWJSW) [**Bestway Fast Set Inflatable Above Ground Pool | 6 x 20 Round | Puncture-Resistant Tritech Material | 248 Gal Capacity | Easy Setup & Storage | Inflatable Top Ring Swimming Pool for Kids**Bestway**$37.73**2,857 rev1y ago](https://www.amazon.com/dp/B0F1DMPPXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easy Set Pool with Pool Lights Upgraded Above Ground Pool Large Inflatable Swimming Pool for Adults Round Pool Quick Set Inflatable Top Rings Above Ground Swimming Pool 8ftx30in**WaveHaven**$72.98**3.5★**▲ 41%**](https://www.amazon.com/dp/B0G6YR2JLW) [**Bestway Fast Set 10 x 26 Above Ground Pool Round Inflatable Ring Top Outdoor Swimming Pool**Bestway**$55.62**3.7★**▲ 39%**](https://www.amazon.com/dp/B095KX121H) [**Funsicle Quickset Designer 12 x 36 Round Above Ground Swimming Pool with FiltraBoost 800 GPH Filter Pump Type D Filter Cartridge & Repair Patch Triple Basketweave Print**Funsicle**$146.66**3.9★**▲ 39%**](https://www.amazon.com/dp/B0C6VQC3PW) [**Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge**Intex**$107.70**4.2★**▲ 37%**](https://www.amazon.com/dp/B0FGW1LM33) [**Funsicle Quickset Designer 15 x 36 Round Above Ground Swimming Pool with FiltraBoost 800 GPH Filter Pump Type D Filter Cartridge & Repair Patch Dark Herringbone**Funsicle**$186.17**3.1★**▲ 34%**](https://www.amazon.com/dp/B0FPMSYDTR)
**~~View all trending →~~**
## **What buyers say about intex easy set pool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy to assemble”*
**Value For Money**15%
*“Very affordable”*
**Size-Overall**12%
*“perfect size”*
**Durability**8%
*“Excellent product durable”*
**Quality-Overall**6%
*“Overall, I was very impressed with the build quality and sturdiness of every piece of this pool and setup”*
**Ease Of Use**5%
*“Easy to use”*
**Material Quality**3%
*“Made from a good quality material”*
**Water Resistance**3%
*“should help keep the water clean without extra hassle”*
**Strength**3%
*“The frame feels sturdy”*
**Filtration**3%
*“Easy to change filter”*
### **What buyers complain about **
**Leak-Proof**20%
*“Its leaking”*
**Quality-Overall**10%
*“its definitely not built with quality in mind”*
**Water Resistance**9%
*“Wouldnt hold water”*
**Value For Money**8%
*“paid almost 500.00 payed more because the 4 half star”*
**Assembly/Installation**7%
*“does NOT set up at all”*
**Size-Overall**5%
*“Small”*
**Filtration**5%
*“This weekend we plugged in the filter and nothing”*
**Durability**3%
*“mine stopped working a week after use”*
**Advertised Vs Actual Product**3%
*“not as it appears”*
**Material Quality**2%
*“Poor quality in the material”*
### **Top return reasons **
**Size-Overall**33%
**Leak-Proof**21%
**Water Resistance**7%
**Value For Money**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Assembly/Installation**4%
**Defective Material/Parts**3%
**Filtration**3%
**Material Quality**1%
## **Common questions**
- **Is intex easy set pool profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +307.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the intex easy set pool niche?**
- 6 brands and 54 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in intex easy set pool?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Water Resistance. The return rate is 1.0%.
- **When does demand for intex easy set pool peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 26.8× the quietest.
- **What does it cost to enter the intex easy set pool niche?**
- Listings span $37.73–$474.47; the average listing price is $167.73 (sweet spot $15–$100). The average incumbent carries 4,425 reviews — the moat a new listing must climb.
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