---
title: "Trend — insecticidal soap for plants - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/insecticidal-soap-for-plants/trend"
last_updated: "2026-08-11T10:36:43.924Z"
locale: en
meta:
  description: "Niche score 65/100 · $1.7M/yr market · 379K searches/yr · $20.60 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $1.7M/yr market · 379K searches/yr · $20.60 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — insecticidal soap for plants - Flapen"
---

# **insecticidal soap for plants**

**Launch it**

A $1.7M/yr market growing +136.2% this quarter with returns at 0.4% — clears our launch bar.

Market size 89Growth 96Conversion 100Competition 8Returns 98Price range 88Avg price 89Brand share 4Review moat 20Quality gap 63

**Conversion**

**Incredible****21.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+136.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Great****$1.7M**

$1.7M/yr · 379K searches

**Avg price**

**Great****$20.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.93–$68.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,589.9**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend