---
title: "Inground Umbrella Stand — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/inground-umbrella-stand"
last_updated: "2026-08-07T16:46:48.063Z"
locale: en
meta:
description: "Niche score 57/100 · $43K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $43K/yr market · 37K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Inground Umbrella Stand — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **inground umbrella stand**
**Worth a look**
Shows a sweet-spot price point ($54.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 84Conversion 26Competition 72Returns 35Price range 52Avg price 91Brand share 83Review moat 89Quality gap 60
**Avg price**
**Great****$54.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****219.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+82.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$10.60–$175.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$43K**
$43K/yr · 37K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, inground umbrella stand is a $43K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **inground umbrella stand market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$68K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**52%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**42%**
- 4smile14% - DEROFIT12% - AMMSUN12% - Dolibest8% - FactionGarden6% - Hammrit6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/inground-umbrella-stand/trend)
## **Top inground umbrella stand search terms**
- **in ground umbrella holder**7K/yr+153.2%4.0% conv. - **in ground umbrella base**9K/yr+62.6%3.0% conv. - **inground umbrella stand**6K/yr+90.3%2.0% conv. - **inground umbrella base**4K/yr+50.4%1.2% conv. - **inground umbrella holder**4K/yr+45.5%1.3% conv. - **umbrella base in ground**2K/yr+104.9%2.4% conv. - **in ground umbrella anchor**2K/yr+52.1%1.4% conv. - **in ground umbrella mount**2K/yr+53.0%1.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/inground-umbrella-stand/search-terms)
## **Top inground umbrella stand products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEROFIT Heavy Duty Metal Umbrella Base Portable Adjustable and Multi-Use for Patio Beach Garden and Outdoor Activities**DEROFIT**$18.96**4.3★195 rev](https://www.amazon.com/dp/B0BF4TDNCH) [2**AMMSUN Adjustable Portable Umbrella Base Upgraded Heavy Duty Metal Holder-Stand-Sand Grass Auger for Flag Umbrella Fishing Rod Outdoor Park Patio Beach Ground Ideal for Use in Soil Grass**AMMSUN**$13.14**4.5★1,666 rev](https://www.amazon.com/dp/B01EHMCANG) [3**4smile In-ground umbrella base stainless steel - In-ground umbrella holder lifelong quality - Umbrella stand outdoor base load capacity up to 2 200 lbs**4smile**$95.45**4.7★78 rev](https://www.amazon.com/dp/B0963GYWVK) [4**4smile In-ground umbrella base - In Ground umbrella holder stainless steel - Parasol stand outdoor base high load capacity and durable quality**4smile**$96.59**4.7★380 rev](https://www.amazon.com/dp/B088BGD3S4) [5**FactionGarden Umbrella Stands for Outside Heavy Duty Beach Umbrella Sand Anchor Metal Outdoor Umbrella Base In Ground Umbrella Holder Stand No Dig Screw In Ground Anchor**FactionGarden**$16.03**4.3★370 rev](https://www.amazon.com/dp/B0BXP456MH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mayset In-ground Umbrella Base with Umbrella Stand Tube Hanging Parasol Stand Holder Stainless Steels Outdoor Umbrella Base Black**Mayset**$103.80**10 rev1y ago](https://www.amazon.com/dp/B0DSFP6HCV) [**Hammrit Removable Inground Umbrella Stand Anchor with 4 Spike Metal Grass Umbrella Ground Stake Outdoor in Ground Parasol Base Mount Beach Umbrella Sand Anchor Holder for Beach Sand Yard Lawn**Hammrit**$32.24**37 rev1y ago](https://www.amazon.com/dp/B0DP6NM8NH) [**VANROUG Patio Umbrella Base Stand In Ground Umbrella Holder Outdoor in Ground Parasol Base Mount with Ground Spike Fixing Inground Umbrella Stand Umbrella Stake for Grass Garden Deck Yard Lawn**VANROUG**$33.63**10 rev1y ago](https://www.amazon.com/dp/B0DNMHR543) [**YZZHAJ Patio Umbrella Stand Base Heavy Duty Outdoor Umbrella Holder Metal Grass Umbrella Ground Stake Steel Outdoor Umbrella Base for Decks Patios Lawn Docks**YZZHAJ**$27.83**11 rev1y ago](https://www.amazon.com/dp/B0DNMVJNKP) [**Dolibest Heavy Duty In-Ground Umbrella Base All-Steel Ground Umbrella Stand Universal Patio Umbrella Anchor Space-Saver Design for Outdoor Offset Cantilever and Middle Pole Patio Umbrellas**Dolibest**$54.85**31 rev1y ago](https://www.amazon.com/dp/B0DM91TT1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMMSUN Adjustable Portable Umbrella Base Upgraded Heavy Duty Metal Holder-Stand-Sand Grass Auger for Flag Umbrella Fishing Rod Outdoor Park Patio Beach Ground Ideal for Use in Soil Grass (2 Black)**AMMSUN**$16.93**4.5★**▲ 114%**](https://www.amazon.com/dp/B0CLP2M792) [**Lcokeiy Beach Umbrella Sand Anchor - Heavy Duty Outdoor Umbrella Holder No Dig Ground Umbrella Base - Sturdy and Reliable 2.3 Inner Diameter Black(1 Pack)**Lcokeiy**$15.47**4.5★**▲ 102%**](https://www.amazon.com/dp/B0C2CLMZSW) [**Hammrit Removable Inground Umbrella Stand Anchor with 4 Spike Metal Grass Umbrella Ground Stake Outdoor in Ground Parasol Base Mount Beach Umbrella Sand Anchor Holder for Beach Sand Yard Lawn**Hammrit**$32.24**4.2★**▲ 83%**](https://www.amazon.com/dp/B0DP6NM8NH) [**Mayset In-ground Umbrella Base with Umbrella Stand Tube Hanging Parasol Stand Holder Stainless Steels Outdoor Umbrella Base Black**Mayset**$103.80**4.6★**▲ 69%**](https://www.amazon.com/dp/B0DSFP6HCV) [**Pilot Rock Removable Umbrella Mount for Deck/Dock Made in USA (Surface Mount)**Pilot Rock**$116.58**4.4★**▲ 64%**](https://www.amazon.com/dp/B0BKRCF5X3)
**~~View all trending →~~**
## **What buyers say about inground umbrella stand**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**24%
*“its holding strong”*
**Value For Money**12%
*“Worth every penny”*
**Quality-Overall**11%
*“Very good quality relatively easy to install prior to pouring our concrete pool deck”*
**Mounting**9%
*“Easy mount for removable snow pole”*
**Advertised Vs Actual Product**8%
*“Just as advertised”*
**Ease Of Use**7%
*“easy to use”*
**Size-Overall**4%
*“the hole was big enough which was perfect”*
**Durability**4%
*“Sturdy and reliable”*
**Material Quality**3%
*“The base itself has a standard-sized tube and is made of suitably thick, sturdy material”*
**Weight Heavy**3%
*“This is majorly heavy duty”*
### **What buyers complain about **
**Size-Overall**22%
*“WAY TOO SMALL”*
**Rusts/Corrodes**19%
*“Also, they rust almost immediately”*
**Durability**11%
*“Spike did eventually break”*
**Value For Money**7%
*“Not worth the price”*
**Quality-Overall**7%
*“cheaply made”*
**Strength**7%
*“Hard to level”*
**Ease Of Use**4%
*“Was harder to get plumb than I expected”*
**Functionality-Overall**4%
*“Doesnt work great”*
**Mounting**4%
*“Top plate was not welded onto the base”*
**Weight Heavy**2%
*“very heavy”*
### **Top return reasons **
**Size-Overall**56%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Strength**4%
**Defective Material/Parts**4%
**Mounting**3%
**Weight Heavy**3%
**Value For Money**3%
**Assembly/Installation**2%
**Mechanism Issues**2%
## **Common questions**
- **Is inground umbrella stand profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the inground umbrella stand niche?**
- 20 brands and 25 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in inground umbrella stand?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 4.2%.
- **When does demand for inground umbrella stand peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.8× the quietest.
- **What does it cost to enter the inground umbrella stand niche?**
- Listings span $10.60–$175.25; the average listing price is $54.70 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.
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