---
title: "In This House We Believe Yard Sign — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/in-this-house-we-believe-yard-sign"
last_updated: "2026-08-11T03:06:46.106Z"
locale: en
meta:
description: "Niche score 55/100 · $26K/yr market · 48K searches/yr · $12.30 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $26K/yr market · 48K searches/yr · $12.30 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "In This House We Believe Yard Sign — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **in this house we believe yard sign**
**Worth a look**
Shows a thin review moat (185 avg reviews), but a small market ($26K/yr) keeps it on the watch list.
Market size 7Growth 63Conversion 54Competition 65Returns 86Price range 59Avg price 53Brand share 86Review moat 91Quality gap 20
**Review moat**
**Great****185.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+41.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.51–$28.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$26K**
$26K/yr · 48K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, in this house we believe yard sign is a $26K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **in this house we believe yard sign market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#6,269**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**49%**
Top 20: 94%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**44%**
- MEGA FORMAT16% - KNAPAL10% - VOZUN8% - DesignThatSign8% - TQLIUOL7% - FYSUIMU7%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — +41.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/in-this-house-we-believe-yard-sign/trend)
## **Top in this house we believe yard sign search terms**
- **in this house we believe yard sign**21K/yr+71.6%4.7% conv. - **in this house we believe**9K/yr+12.0%1.8% conv. - **black lives matter yard sign**3K/yr+69.5%5.7% conv. - **in this house sign**5K/yr+2.0%1.1% conv. - **we believe yard sign**4K/yr+21.1%5.8% conv. - **liberal yard signs**4K/yr-14.6%1.1% conv. - **in this house we believe flag**2K/yr+97.4%4.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/in-this-house-we-believe-yard-sign/search-terms)
## **Top in this house we believe yard sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Lives Matter Yard Sign In This House We Believe Yard Sign Love is Love - 12 x 18 Double Sided Corrugated Plastic with 15 H Metal Stake - Multi-Colored 1-Pack**MEGA FORMAT**$21.42**4.5★398 rev](https://www.amazon.com/dp/B08PCDGDNC) [2**Pride Garden Flag 12x18 Inch In This House We Believe Garden Flag Science Is Real Black Lives Matter Yard Sign Flag 3ply Fabric Double Sided Printing for Outdoor House Yard Outside Garden Decor**KNAPAL**$7.32**4.7★295 rev](https://www.amazon.com/dp/B0CXMWKVBK) [3**FYSUIMU Pride Metal Garden Stakes in This House We Believe Decorative Lawn Sign Love is Love BLM Welcome Yard Sign for Lawn Patio Porch Home Outside Decor**FYSUIMU**$19.20**4.8★18 rev](https://www.amazon.com/dp/B0F4KLTTJX) [4**No Kings Yard Sign Protest Signs Against 47th President In This House We Believe Yard Sign Black Lives Matter Resist-Racism Against-Fascism Democracy Protest Sign With H-Stake Metal 18x12inches**qiyeyeye**$12.68**4.4★6 rev](https://www.amazon.com/dp/B0FVX587C3) [5**We Believe All people are equal black lives matter womens rights 18x22 US Flag Yard Sign with Stake**DesignThatSign**$19.92**4.2★39 rev](https://www.amazon.com/dp/B08KWRCH76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UAKXOIF In This House We Believe Garden Flag Double Sided Inclusive Spring Floral Flag for Outside Progressive Democrat Equality Right Yard sign for BLM LGBTQ Love Is Love Outdoor Decor Banner**UAKXOIF**$14.81**11 rev2mo ago](https://www.amazon.com/dp/B0GY8SY1GM) [**TQLIUOL In This Home We Believe Double-Sided Political Garden Flag for Outside Decor Parade Yard Sign Flower Progressive Family Values House Decor Banner Social Justice Inclusive Diverse Yard Sign**TQLIUOL**$13.40**11 rev2mo ago](https://www.amazon.com/dp/B0GY2WNL1N) [**TQLIUOL In This House We Believe Hate Has No Home Here Double-Sided Political Garden Flag for Outside Decor Parade Yard Sign Cat Love is Love Outdoor Banner Womens Black Human rights Yard Sign**TQLIUOL**$13.43**2 rev4mo ago](https://www.amazon.com/dp/B0GRH1XVQH) [**Pride Garden Flags for Outside 12x18 Inch Double Sided In This House We Believe Garden Flag Science Is Real Black Lives Matter Yard Sign Flag for Outdoor House Yard Garden Decor**siixoi**$7.27**12 rev6mo ago](https://www.amazon.com/dp/B0DNFDRN77) [**In This Home We Believe Garden Flag Womens Rights Human Rights Diversity Love is Love Social Justice Peace Equality Outdoor Yard Lawn Porch Decor Garden Flags 12 x 18 Inch Double Sided**Generic**$7.88**2 rev6mo ago](https://www.amazon.com/dp/B0GCHKCKBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**In This Home We Believe Garden Flag Womens Rights Human Rights Diversity Love is Love Social Justice Peace Equality Outdoor Yard Lawn Porch Decor Garden Flags 12 x 18 Inch Double Sided**Generic**$7.88**5.0★**▲ 202%**](https://www.amazon.com/dp/B0GCHKCKBD) [**TQLIUOL In This Home We Believe Double-Sided Political Garden Flag for Outside Decor Parade Yard Sign Flower Progressive Family Values House Decor Banner Social Justice Inclusive Diverse Yard Sign**TQLIUOL**$13.40**4.8★**▲ 199%**](https://www.amazon.com/dp/B0GY2WNL1N) [**UAKXOIF In This House We Believe Garden Flag Double Sided Inclusive Spring Floral Flag for Outside Progressive Democrat Equality Right Yard sign for BLM LGBTQ Love Is Love Outdoor Decor Banner**UAKXOIF**$14.81**4.8★**▲ 198%**](https://www.amazon.com/dp/B0GY8SY1GM) [**TQLIUOL In This House We Believe Hate Has No Home Here Double-Sided Political Garden Flag for Outside Decor Parade Yard Sign Cat Love is Love Outdoor Banner Womens Black Human rights Yard Sign**TQLIUOL**$13.43**5.0★**▲ 183%**](https://www.amazon.com/dp/B0GRH1XVQH) [**Pride Garden Flags for Outside 12x18 Inch Double Sided In This House We Believe Garden Flag Science Is Real Black Lives Matter Yard Sign Flag for Outdoor House Yard Garden Decor**siixoi**$7.27**5.0★**▲ 150%**](https://www.amazon.com/dp/B0DNFDRN77)
**~~View all trending →~~**
## **What buyers say about in this house we believe yard sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Nice Quality Flag”*
**Advertised Vs Actual Product**14%
*“Exactly what I was looking for”*
**Color**13%
*“The colors are bright”*
**Durability**10%
*“The material itself feels durable”*
**Material Quality**8%
*“The material itself feels durable”*
**Value For Money**8%
*“Fair price”*
**Ease Of Use**5%
*“Easy peasy”*
**Assembly/Installation**4%
*“easy to install”*
**Strength**4%
*“As advertised, feels sturdy”*
**Brightness/Shine/Glow**3%
*“Its nice and bright”*
### **What buyers complain about **
**Size-Overall**50%
*“May or may not fit your flag pole”*
**Material Quality**13%
*“Also, of poor design quality and materials”*
**Advertised Vs Actual Product**10%
*“False advertising”*
**Value For Money**6%
*“However the listing doesn't explicitly state that for the price”*
**Color**4%
*“Comes faded”*
**Strength**4%
*“This is cheap and flimsy and wont withstand the wind”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**14%
**Material Quality**10%
**Quality-Overall**8%
**Color**6%
**Defective Material/Parts**4%
**Strength**4%
**Metal Quality**4%
**Mounting**3%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is in this house we believe yard sign profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +41.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the in this house we believe yard sign niche?**
- 26 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in in this house we believe yard sign?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for in this house we believe yard sign peak?**
- Demand peaks in Jul–Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the in this house we believe yard sign niche?**
- Listings span $5.51–$28.75; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.
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