---
title: "Imidacloprid — $370K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/imidacloprid"
last_updated: "2026-08-11T05:24:22.577Z"
locale: en
meta:
description: "Niche score 54/100 · $370K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $370K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Imidacloprid — $370K/yr Amazon US Niche (2026) - Flapen"
---
# **imidacloprid**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 54Growth 61Conversion 65Competition 31Returns 98Price range 87Avg price 95Brand share 17Review moat 38Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$62.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+37.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$370K**
$370K/yr · 204K searches
**Review moat**
**Okay****2,686.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, imidacloprid is a $370K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **imidacloprid market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$311K–$389K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**1%**
- Atticus29% - Quali-Pro25% - Bonide23% - Bayer Advanced11% - ferti-lome6% - Primesource5% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.6% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/imidacloprid/trend)
## **Top imidacloprid search terms**
- **imidacloprid**107K/yr+47.0%5.1% conv. - **imidacloprid systemic insecticide**32K/yr+33.2%6.2% conv. - **dominion 2l**19K/yr+14.4%2.1% conv. - **imidacloprid insecticide**18K/yr+26.1%4.3% conv. - **dominion 2l insecticide**11K/yr+51.8%2.2% conv. - **imidacloprid soil drench**10K/yr+18.8%7.0% conv. - **imidacloprid 2f**4K/yr+62.7%9.7% conv. - **dominion 2l insecticide concentrate**3K/yr-2.7%2.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/imidacloprid/search-terms)
## **Top imidacloprid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$74K30%$111K40%$148K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quali-Pro Imidacloprid T&O 2F Insecticide (Generic Merit)**Quali-Pro**$60.95**4.7★458 rev](https://www.amazon.com/dp/B01IRWNJ0U) [2**Atticus Mineiro 2F Flex 21.4% Imidacloprid Insecticide Concentrate (32 oz) Grub and Insect Control in Lawns and Landscapes**Atticus**$40.51**4.7★76 rev](https://www.amazon.com/dp/B0FF6T586B) [3**Atticus Mineiro 2F Flex Imidacloprid Systemic Insecticide (1 Gal) Grub and Insect Control in Lawns and Landscapes**Atticus**$62.15**4.6★268 rev](https://www.amazon.com/dp/B0BZ1JL3QR) [4**Bonide Annual Tree & Shrub Insect Control with Systemaxx 128 oz Concentrate Year Long Protection and Insect Killer**Bonide**$30.75**4.6★3,165 rev](https://www.amazon.com/dp/B002ITL19A) [5**Primesource Imidacloprid 75WSP Select: 84507PS4416**Primesource**$32.76**4.6★199 rev](https://www.amazon.com/dp/B07L4P9TXD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Atticus Mineiro 2F Flex 21.4% Imidacloprid Insecticide Concentrate (32 oz) Grub and Insect Control in Lawns and Landscapes**Atticus**$40.51**76 rev1y ago](https://www.amazon.com/dp/B0FF6T586B) [**BioAdvanced 12 Month Tree and Shrub Protect and Feed Concentrate 64 oz Insect Killer Tree Fertilizer & Plant Food**Bayer Advanced**$30.76**2,115 rev2y ago](https://www.amazon.com/dp/B0D8BMMTTN) [**BioAdvanced 3-in-1 Insect Disease and Mite Control Concentrate - Insecticide Fungicide & Miticide - Mix & Spray - Kills Listed Pests and Controls Diseases - Up to 14 Days Protection - 32 oz Bottle**Bayer Advanced**$18.69**264 rev2y ago](https://www.amazon.com/dp/B0CNPQWPKX) [**Atticus Mineiro 2F Flex Imidacloprid Systemic Insecticide (1 Gal) Grub and Insect Control in Lawns and Landscapes**Atticus**$62.15**268 rev3y ago](https://www.amazon.com/dp/B0BZ1JL3QR) [**Fertilome (11205) Tree & Shrub Drench (16 oz)**ferti-lome**$15.22**1,178 rev4y ago](https://www.amazon.com/dp/B09C19M5SC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BioAdvanced 3-in-1 Insect Disease and Mite Control Concentrate - Insecticide Fungicide & Miticide - Mix & Spray - Kills Listed Pests and Controls Diseases - Up to 14 Days Protection - 32 oz Bottle**Bayer Advanced**$18.69**4.6★**▲ 91%**](https://www.amazon.com/dp/B0CNPQWPKX) [**BioAdvanced 12 Month Tree and Shrub Protect and Feed Concentrate 64 oz Insect Killer Tree Fertilizer & Plant Food**Bayer Advanced**$30.76**4.6★**▲ 62%**](https://www.amazon.com/dp/B0D8BMMTTN) [**Bonide Systemic Insect Control 16 oz Concentrate Long Lasting Insecticide for Outdoor Gardening Makes 16 Gallons**Bonide**$22.42**4.4★**▲ 44%**](https://www.amazon.com/dp/B000N7AZIW) [**BioAdvanced 12 Month Tree & Shrub Protect and Feed Concentrate - Mix & Pour - Insect Control and Plant Food - Up to 12 Months Protection - 32 oz Bottle**Bayer Advanced**$26.49**4.6★**▲ 38%**](https://www.amazon.com/dp/B004TSU748) [**BioAdvanced 12 Month Tree and Shrub Protect and Feed Granules 4 lb Insect Killer Tree Fertilizer & Plant Food**Bayer Advanced**$28.20**4.6★**▲ 36%**](https://www.amazon.com/dp/B004TT1PHA)
**~~View all trending →~~**
## **What buyers say about imidacloprid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**34%
*“Kills bugs”*
**Quality-Overall**11%
*“Better than common brands”*
**Plant Growth**10%
*“this keeps my investments. aka plant babies”*
**Value For Money**9%
*“Good Price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**6%
*“Easy and effective”*
**Instructions/User Manual/Troubleshooting**3%
*“The directions were clear”*
**Durability**2%
*“Durable”*
**Spray/Flow**2%
*“Works great from a sprayer”*
**Smell**2%
*“It works very well smell ain't even that bad either”*
### **What buyers complain about **
**Pest/Insect Control**36%
*“Not good on fleas either”*
**Value For Money**8%
*“Too expensive”*
**Functionality-Overall**8%
*“its not as effective as it described”*
**Plant Growth**6%
*“NOT FOR FOOD PLANTS”*
**Advertised Vs Actual Product**6%
*“Misleading description”*
**Contamination**4%
*“one bag of soil contaminated 10 newly potted plants which in turn contaiminated the rest”*
**Durability**3%
*“shrub died”*
**Product Condition**3%
*“Arrived half used”*
**Instructions/User Manual/Troubleshooting**3%
*“it doesn't have any instructions on protective gear”*
**Smell**2%
*“smells bad”*
### **Top return reasons **
**Pest/Insect Control**17%
**Advertised Vs Actual Product**16%
**Functionality-Overall**16%
**Leak-Proof**13%
**Value For Money**8%
**Size-Overall**6%
**Product Condition**3%
**Instructions/User Manual/Troubleshooting**3%
**Eco Friendliness**3%
**Spray/Flow**2%
## **Common questions**
- **Is imidacloprid profitable to sell on Amazon United States?**
- The niche generates $370K/yr across 17 tracked products. 90-day search growth is +37.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the imidacloprid niche?**
- 7 brands and 91 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in imidacloprid?**
- Top complaints mined from reviews: Pest/Insect Control, Value For Money, Functionality-Overall. The return rate is 0.4%.
- **When does demand for imidacloprid peak?**
- Demand peaks in Mar–Apr; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the imidacloprid niche?**
- Listings span $9.93–$62.30; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,686 reviews — the moat a new listing must climb.
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