---
title: "Search terms — ice melt - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/ice-melt/search-terms"
last_updated: "2026-07-21T15:56:20.157Z"
locale: en
meta:
  description: "Niche score 60/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ice melt - Flapen"
---

# **ice melt**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 0Conversion 21Competition 57Returns 100Price range 87Avg price 95Brand share 68Review moat 48Quality gap 67

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$5.6M**

$5.6M/yr · 7.9M searches

**Avg price**

**Incredible****$41.16**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.44–$103.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,749.26**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-99.2%**

90-day search growth — must beat 0% to launch