---
title: "Hydrangea Door Mat — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hydrangea-door-mat"
last_updated: "2026-08-11T10:18:11.933Z"
locale: en
meta:
description: "Niche score 56/100 · $27K/yr market · 51K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $27K/yr market · 51K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hydrangea Door Mat — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **hydrangea door mat**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 13Conversion 28Competition 67Returns 79Price range 87Avg price 95Brand share 85Review moat 94Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$24.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****112.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.92–$72.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$27K**
$27K/yr · 51K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, hydrangea door mat is a $27K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hydrangea door mat market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#8,389**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**50%**
Top 20: 88%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**45%**
- Tinideya14% - Jenaai11% - KFXHANGD9% - Lyrow8% - Evergreen Garden7% - Dunzy6%
## **Demand**
Weekly Amazon search volume, last 11 weeks — -23.8% search growth over the last 90 days.
3K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/hydrangea-door-mat/trend)
## **Top hydrangea door mat search terms**
- **hydrangea door mat**34K/yr-24.0%1.6% conv. - **hydrangea doormat**7K/yr-36.1%1.4% conv. - **hydrangea welcome mat**5K/yr+1.2%2.0% conv. - **hydrangea door mat outdoor**4K/yr-24.9%3.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hydrangea-door-mat/search-terms)
## **Top hydrangea door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8156%$2K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tinideya 2 Pcs Hydrangea Door Mat Blue and White Stripe Welcome Non Slip Flower Coir Mats Floor Layering Floral Doormats Seasonal for Front Porch Entryway Decor(Blue Flower)**Tinideya**$39.57**2.9★11 rev](https://www.amazon.com/dp/B0F4WJT641) [2**Jenaai Hydrangea Outdoor Welcome Doormat 16 x 29 Inches Floral Front Coir Door Mat with Summer Design Non Slip Outdoor Rug for Entryway Patio Porch Indoor Decor**Jenaai**$24.62**3.1★9 rev](https://www.amazon.com/dp/B0GQXF791C) [3**Lyrow 2 Pcs Spring Hydrangea Welcome Doormat and Blue & White Plaid Door Mat Anti-Slip Welcome Floor Mat for Front Door Porch Entryway in/Outdoor Home Entrance Decor 29 x 17 Inches/ 24 x 35 Inches**Lyrow**$28.93**4.4★16 rev](https://www.amazon.com/dp/B0FY31FWWH) [4**Evergreen Hydrangea Haven Coir Doormat 28x16 Welcome Mats for Outdoor & Indoor Entrance Mud Catcher Entryway Rug Non-Slip Backing Coir Front Door Mat for Outside Porch Patio**Evergreen Garden**$29.28**3.8★5 rev](https://www.amazon.com/dp/B0F67KDNWZ) [5**KFXHANGD Blue Hydrangea Floral Door Mat Hydrangea Flower Decorative Front Door Mat Outside Entrance Blue Hydrangeas Artificial Coir Doormat Rugs for Indoor Porch Patio Entryway Entry 17x30 in**KFXHANGD**$23.12**2.6★20 rev](https://www.amazon.com/dp/B0FR4YMK8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Hydrangea Floral Door Mat Durable Artificial Coir Mat 18x30 Inch Indoor Outdoor Porch Entryway Rug Coastal Flower Decorative Doormat**JCBXDDXS**$15.45**3 rev1w ago](https://www.amazon.com/dp/B0G77CT4XD) [**Laura Ashley Slip Resistant Hydrangea Blue Allover Floral Design Coir Doormat - 17.5 x 30 - Natural Fiber Mat for Entryway**Laura Ashley**$25.96**0 rev3mo ago](https://www.amazon.com/dp/B0H2FL5JH2) [**Jenaai Hydrangea Outdoor Welcome Doormat 16 x 29 Inches Floral Front Coir Door Mat with Summer Design Non Slip Outdoor Rug for Entryway Patio Porch Indoor Decor**Jenaai**$24.62**9 rev4mo ago](https://www.amazon.com/dp/B0GQXF791C) [**ORTIGIA Welcome Doormat Summer Hydrangea Flower Leaves Floral Doormat Outdoor Outside Indoor Entrance Mat Non-Slip Durable Absorbent Easy Clean Entryway 17x29 Inch**ORTIGIA**$12.72**561 rev5mo ago](https://www.amazon.com/dp/B0GGBTHXMF) [**Tinideya Hydrangea Scalloped Doormat Summer Blue Flower Welcome Door Mat 27.6 x 15.7 Inch Artificial Coir Non Slip Cute Butterfly Entrance Rugs for Indoor Outdoor Front Kitchen Bathroom Decor**Tinideya**$23.99**103 rev6mo ago](https://www.amazon.com/dp/B0GH5SKQ87)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jenaai Hydrangea Outdoor Welcome Doormat 16 x 29 Inches Floral Front Coir Door Mat with Summer Design Non Slip Outdoor Rug for Entryway Patio Porch Indoor Decor**Jenaai**$24.62**3.1★**▲ 131%**](https://www.amazon.com/dp/B0GQXF791C) [**Laura Ashley Slip Resistant Hydrangea Blue Allover Floral Design Coir Doormat - 17.5 x 30 - Natural Fiber Mat for Entryway**Laura Ashley**$25.96**0.0★**▲ 130%**](https://www.amazon.com/dp/B0H2FL5JH2) [**Tinideya Hydrangea Scalloped Doormat Summer Blue Flower Welcome Door Mat 27.6 x 15.7 Inch Artificial Coir Non Slip Cute Butterfly Entrance Rugs for Indoor Outdoor Front Kitchen Bathroom Decor**Tinideya**$23.99**2.9★**▲ 62%**](https://www.amazon.com/dp/B0GH5SKQ87) [**ORTIGIA Welcome Doormat Summer Hydrangea Flower Leaves Floral Doormat Outdoor Outside Indoor Entrance Mat Non-Slip Durable Absorbent Easy Clean Entryway 17x29 Inch**ORTIGIA**$12.72**4.4★**▲ 52%**](https://www.amazon.com/dp/B0GGBTHXMF) [**Arttown Colorful Hydrangea Door Mat Spring Butterfly Welcome Doormat Thick Bottom Backing Non-Slip Durable Resist Dirt Door Rug Indoor Outdoor Entry Mat for Porch Entrance Patio 17x30 Inch**Arttown**$18.84**4.5★**▲ 34%**](https://www.amazon.com/dp/B0GC5QPDKC)
**~~View all trending →~~**
## **What buyers say about hydrangea door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Colors are vibrant”*
**Quality-Overall**21%
*“Good quality”*
**Durability**6%
*“Its durable”*
**Size-Overall**5%
*“good size”*
**Design-Overall**5%
*“The design is cute”*
**Advertised Vs Actual Product**5%
*“Product was as described”*
**Material Quality**4%
*“Beautiful Design and Surprisingly Soft Material”*
**Value For Money**4%
*“Great price”*
**Upholstery/Fabric Quality**2%
*“Gorgeous rug”*
**Soft Feel**2%
*“Very soft”*
### **What buyers complain about **
**Thickness**18%
*“a little thinner than I expected”*
**Color**16%
*“Color is dull”*
**Quality-Overall**13%
*“in person, quality is very low”*
**Size-Overall**10%
*“Too small”*
**Advertised Vs Actual Product**7%
*“the pattern is no where near what's pictured”*
**Material Quality**3%
*“So cheap looking and its plastic”*
**Value For Money**3%
*“Not as nice for the money”*
**Print Quality**2%
*“Was more of a purple color and also the print and picture was blurry on it”*
**Strength**2%
*“Super cheap and flimsy folded up in a box”*
**Suitable For Outdoor**1%
*“Doesnt stay in place outdoors”*
### **Top return reasons **
**Size-Overall**27%
**Color**19%
**Quality-Overall**14%
**Thin**9%
**Advertised Vs Actual Product**7%
**Material Quality**7%
**Thickness**4%
**Design-Overall**2%
**Value For Money**2%
**Strength**1%
## **Common questions**
- **Is hydrangea door mat profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 43 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hydrangea door mat niche?**
- 34 brands and 46 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in hydrangea door mat?**
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 1.8%.
- **What does it cost to enter the hydrangea door mat niche?**
- Listings span $8.92–$72.85; the average listing price is $24.04 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.
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