---
title: "Humichar — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/humichar"
last_updated: "2026-08-11T06:51:07.131Z"
locale: en
meta:
description: "Niche score 49/100 · $26K/yr market · 46K searches/yr · $28.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $26K/yr market · 46K searches/yr · $28.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Humichar — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **humichar**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 50Conversion 25Competition 53Returns 99Price range 87Avg price 95Brand share 68Review moat 41Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.36–$101.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+19.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,402.21**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$26K**
$26K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, humichar is a $26K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **humichar market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$43K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**29%**
- Farmer's Secret25% - BRUT WORM FARMS11% - The Andersons11% - Earth Science10% - Back to the Roots7% - Sukh7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/humichar/trend)
## **Top humichar search terms**
- **soil amendments**24K/yr+11.8%1.7% conv. - **soil amendments for garden**7K/yr+5.4%3.5% conv. - **humus soil**6K/yr+35.4%1.9% conv. - **soil amendment**5K/yr+53.4%1.5% conv. - **soil additives**4K/yr+48.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/humichar/search-terms)
## **Top humichar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farmers Secret Soil Revitalizer - Organic (OMRI Listed) Dirt Health Booster - Liquid Compost Soil Amendment - Activated Humic Acid (32oz)**Farmer's Secret**$20.01**4.6★2,117 rev](https://www.amazon.com/dp/B09JDGBPND) [2**Brut Organic Worm Castings for Plants 5 LB Natural Nutrients Fertility Builder Plant Food for Potting Soil and Garden Soil Indoor and Outdoor Use**BRUT WORM FARMS**$15.44**4.8★5,828 rev](https://www.amazon.com/dp/B08SGDB67D) [3**Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens**Earth Science**$23.72**4.4★108 rev](https://www.amazon.com/dp/B0F67D5ZW5) [4**The Andersons HumiChar Organic Soil Amendment with Humic Acid and Biochar Covers 12 000 sq ft (12 lb)**The Andersons**$45.91**4.7★4,129 rev](https://www.amazon.com/dp/B08ZBGQNJ7) [5**Sukh 14.6OZ Vermiculite - Organic Vermiculite for Gardening Plants Fine Horticultural Soil Amendments Bulk Additive Perfect Potted and Garden Professional Grade 1-3mm**Sukh**$6.69**4.5★2,217 rev](https://www.amazon.com/dp/B0C61G1T6J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens**Earth Science**$23.72**108 rev1y ago](https://www.amazon.com/dp/B0F67D5ZW5) [**Old Potters All-Purpose Growing Media with Humus for - Heavier Pre-moistened Planting Soil Blend with Canadian Peat Moss Perlite and Humus 24 Quarts**Old Potters**$30.11**16 rev2y ago](https://www.amazon.com/dp/B0D276RGRV) [**Down To Earth All Natural Fertilizers Organic Greenstone Metabasalt - Soil Amendment with Trace Minerals Iron Calcium Magnesium 5 lb**Down To Earth All Natural Fertilizers**$20.90**103 rev2y ago](https://www.amazon.com/dp/B0CTD6482J) [**Farmers Secret Soil Revitalizer - Organic (OMRI Listed) Dirt Health Booster - Liquid Compost Soil Amendment - Activated Humic Acid (128oz)**Farmer's Secret**$39.90**2,117 rev2y ago](https://www.amazon.com/dp/B0CSF1TKVP) [**Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting**Back to the Roots**$19.04**3,586 rev2y ago](https://www.amazon.com/dp/B0CRBDX9BK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCOTTS ORGANIC GROUP 0.75 cu.ft. Humus/Manure**Scotts**$28.98**4.0★**▲ 158%**](https://www.amazon.com/dp/B001B1LUTW) [**Brut Organic Worm Castings for Plants 5 LB Natural Nutrients Fertility Builder Plant Food for Potting Soil and Garden Soil Indoor and Outdoor Use**BRUT WORM FARMS**$15.44**4.8★**▲ 85%**](https://www.amazon.com/dp/B08SGDB67D) [**Earth Science RevitaSoil 4lb Up to 16 Sq. Ft. - Premium Organic Soil Revitalizer - Natural Nutrients & Earthworm Castings Grow Up to 3X More Indoor & Outdoor Plants Vegetables Flowers Gardens**Earth Science**$23.72**4.4★**▲ 63%**](https://www.amazon.com/dp/B0F67D5ZW5) [**Wiggle Worm 100% Pure Worm Castings Plus Worm Egg Material 40lbs - Fertilizer and Soil Amendment for Indoor and Outdoor Gardening to Improve Soil Fertility and Aeration - 100% Organic and Odor Free**Wiggle Worm**$41.54**4.6★**▲ 54%**](https://www.amazon.com/dp/B0BYJYCSM2) [**Miracle-Gro Sphagnum Peat Moss 8 qt. (2-Pack)**Miracle-Gro**$9.27**4.7★**▲ 44%**](https://www.amazon.com/dp/B087F1QVSS)
**~~View all trending →~~**
## **What buyers say about humichar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**35%
*“Great plant growth”*
**Quality-Overall**20%
*“Amazing quality”*
**Value For Money**10%
*“Best value”*
**Advertised Vs Actual Product**7%
*“Better Than Expected”*
**Ease Of Use**6%
*“easy to work with”*
**Smell**3%
*“no weird smell”*
**Moist/Dry**3%
*“it keeps even moisture for my plants”*
**Size-Overall**2%
*“I love the size”*
**Ease Of Cleaning**1%
*“Convenient and clean”*
**Color**1%
*“good color”*
### **What buyers complain about **
**Size-Overall**15%
*“bag is small”*
**Value For Money**12%
*“Not worth the price”*
**Plant Growth**10%
*“impede root growth”*
**Smell**6%
*“Awful smell”*
**Advertised Vs Actual Product**6%
*“Not as presented”*
**Quality-Overall**6%
*“Low quality”*
**Functionality-Overall**3%
*“bers does not work”*
**Contamination**3%
*“Full of mold”*
**Ease Of Use**2%
*“very difficult to use”*
**Durability**2%
*“It is very hard to break apart”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**21%
**Advertised Vs Actual Product**16%
**Leak-Proof**11%
**Functionality-Overall**5%
**Smell**4%
**Defective Material/Parts**3%
**Plant Growth**3%
**Quality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is humichar profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 29 tracked products. 90-day search growth is +19.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the humichar niche?**
- 21 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in humichar?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Plant Growth. The return rate is 0.3%.
- **When does demand for humichar peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the humichar niche?**
- Listings span $6.36–$101.37; the average listing price is $28.71 (sweet spot $15–$100). The average incumbent carries 2,402 reviews — the moat a new listing must climb.
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