---
title: "Search terms — hoya - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hoya/search-terms"
last_updated: "2026-08-06T23:23:23.241Z"
locale: en
meta:
  description: "Niche score 61/100 · $89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hoya - Flapen"
---

# **hoya**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 49Conversion 15Competition 78Returns 99Price range 90Avg price 95Brand share 42Review moat 93Quality gap 96

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$25.48**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****144.55**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$11.75–$67.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Growth**

**Okay****+19.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$89K**

$89K/yr · 287K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Search terms