---
title: "Search terms — hori hori garden knife - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hori-hori-garden-knife/search-terms"
last_updated: "2026-08-05T23:25:51.297Z"
locale: en
meta:
  description: "Niche score 60/100 · $708K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $708K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hori hori garden knife - Flapen"
---

# **hori hori garden knife**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 95Conversion 78Competition 21Returns 96Price range 65Avg price 86Brand share 33Review moat 46Quality gap 18

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+128.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$19.21**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$708K**

$708K/yr · 481K searches

**Price range**

**Good****$9.91–$24.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,941.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms