---
title: "Honda Lawn Mower — $509K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/honda-lawn-mower"
last_updated: "2026-08-11T02:56:55.478Z"
locale: en
meta:
description: "Niche score 60/100 · $509K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $509K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Honda Lawn Mower — $509K/yr Amazon US Niche (2026) - Flapen"
---
# **honda lawn mower**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 91Conversion 6Competition 56Returns 100Price range 0Avg price 22Brand share 35Review moat 86Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+101.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****280.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$509K**
$509K/yr · 293K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$354.20**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$128.43–$1292.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, honda lawn mower is a $509K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honda lawn mower market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$443K–$531K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **82%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**26**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**12%**
- PowerSmart32% - YARDMAX32% - AMERISUN9% - SENIX6% - Honda5% - Ezasin4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +101.0% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/honda-lawn-mower/trend)
## **Top honda lawn mower search terms**
- **honda lawn mowers clearance**37K/yr+48.1%0.0% conv. - **honda gas lawn mower**22K/yr+115.7%0.1% conv. - **toro self propelled lawn mower**20K/yr+105.5%0.2% conv. - **yardmax lawn mower**26K/yr+68.0%1.4% conv. - **honda gas lawn mowers clearance**17K/yr+59.1%0.0% conv. - **clearance gas lawn mower**8K/yr>1,000%0.1% conv. - **honda gas powered self propelled push lawn mowers clearance**11K/yr+200.8%0.1% conv. - **honda self propelled gas lawn mower**20K/yr+68.6%0.2% conv. - **toro gas lawnmower**14K/yr+23.9%0.3% conv. - **powersmart lawn mower**16K/yr+133.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/honda-lawn-mower/search-terms)
## **Top honda lawn mower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51K20%$102K30%$153K40%$203K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YARDMAX 22 in. 201cc Select PACE 6 Speed CVT High Wheel FWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower Black (YG2860)**YARDMAX**$358.44**4.0★316 rev](https://www.amazon.com/dp/B0B136YJZM) [2**PowerSmart EasyGlide 21-Inch Gas Lawn Mower 144cc 4-Stroke OHV Engine Push Walk-Behind 3-in-1 Mulch/Bag/Side Discharge Steel Deck 6 Height Adjustment**PowerSmart**$263.04**4.4★921 rev](https://www.amazon.com/dp/B0CB9XSR1S) [3**24 in. 201cc Electric Start Select PACE 6 Speed CVT High Wheel RWD 3-in-1 Gas Walk Behind Self Propelled Lawn Mower**YARDMAX**$515.36**3.9★59 rev](https://www.amazon.com/dp/B0DVJ8SSTK) [4**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**4.0★458 rev](https://www.amazon.com/dp/B0GWPKFYCK) [5**PowerSmart 21-Inch Self Propelled Gas Lawn Mower 170cc OHV Engine Rear-Wheel Drive Steel Deck 3-in-1 Walk-Behind Mower**PowerSmart**$331.05**4.1★369 rev](https://www.amazon.com/dp/B0C53MG5L6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**21 Self-Propelled Gas Lawn Mower 170CC 4-in-1 Mulch/Rear Bag/Side Discharge/Rear Discharge Foldable Gas Powered Lawn Mowers with 7-Position Cutting Height Walk-Behind Gas Lawnmower (Yellow)**gasxcel**$340.42**59 rev1mo ago](https://www.amazon.com/dp/B0H2M3PNKG) [**Ezasin 21 Self-Propelled Gas Lawn Mower 170CC 4-Stroke Engine 7 Cutting Heights 3-in-1 Mulch/Bag/Discharge 1.9-Bushel Large Grass Collector EPA Compliant**Ezasin**$342.95**32 rev2mo ago](https://www.amazon.com/dp/B0H1RJZBX4) [**Self-Propelled Gas Lawn Mower**gasxcel**$361.37**59 rev2mo ago](https://www.amazon.com/dp/B0GZ2551K3) [**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**458 rev3mo ago](https://www.amazon.com/dp/B0GWPKFYCK) [**Ezasin Self-Propelled Gas Lawn Mower - 21 inch with 170cc 4-Stroke Engine 7-Position Cutting Height 3-in-1 Versatile Mulching Bagging Discharging 1.9 Bushels Large Grass Collector EPA Compliment**Ezasin**$366.73**29 rev3mo ago](https://www.amazon.com/dp/B0GVQKDMF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PowerSmart 21 Self-Propelled Gas Lawn Mower | 170cc OHV Engine | Rear-Wheel Drive for Slopes | 3-in-1 Bag Mulch & Discharge | 6 Cutting Heights | Durable Steel Deck| Rear-Wheel Drive | Medium Yard**PowerSmart**$269.51**4.0★**▲ 58%**](https://www.amazon.com/dp/B0GWPKFYCK) [**Self-Propelled Gas Lawn Mower**gasxcel**$361.37**3.6★**▲ 58%**](https://www.amazon.com/dp/B0GZ2551K3) [**21 Self-Propelled Gas Lawn Mower 170CC 4-in-1 Mulch/Rear Bag/Side Discharge/Rear Discharge Foldable Gas Powered Lawn Mowers with 7-Position Cutting Height Walk-Behind Gas Lawnmower (Yellow)**gasxcel**$340.42**3.6★**▲ 57%**](https://www.amazon.com/dp/B0H2M3PNKG) [**Ezasin Self-Propelled Gas Lawn Mower - 21 inch with 170cc 4-Stroke Engine 7-Position Cutting Height 3-in-1 Versatile Mulching Bagging Discharging 1.9 Bushels Large Grass Collector EPA Compliment**Ezasin**$366.73**3.2★**▲ 57%**](https://www.amazon.com/dp/B0GVQKDMF7) [**Ezasin 21 Self-Propelled Gas Lawn Mower 170CC 4-Stroke Engine 7 Cutting Heights 3-in-1 Mulch/Bag/Discharge 1.9-Bushel Large Grass Collector EPA Compliant**Ezasin**$342.95**3.5★**▲ 57%**](https://www.amazon.com/dp/B0H1RJZBX4)
**~~View all trending →~~**
## **What buyers say about honda lawn mower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Great buy for the money”*
**Assembly/Installation**14%
*“Assembled in minutes”*
**Ease Of Use**11%
*“easy to handle”*
**Quality-Overall**11%
*“The build quality feels sturdy”*
**Cutting/Trimming**11%
*“cuts like a dream”*
**Motor Power**4%
*“The motor is powerful”*
**Weight Light**4%
*“Great lightweight mower”*
**Advertised Vs Actual Product**4%
*“As described”*
**Grilling**3%
*“Great mower for the job”*
**Durability**2%
*“it has held up well through regular use”*
### **What buyers complain about **
**Quality-Overall**13%
*“Extremely low quality”*
**Durability**10%
*“Broke after first use”*
**Functionality-Overall**10%
*“Didn't work”*
**Ease Of Use**6%
*“very hard to control”*
**Value For Money**6%
*“It is kinda pricey”*
**Assembly/Installation**3%
*“Poor assembly”*
**Weight Heavy**3%
*“Would say it is heavier than some other brands”*
**Instructions/User Manual/Troubleshooting**3%
*“instructions are very unclear”*
**Motor Issues**3%
*“engine is off”*
**Leak-Proof**3%
*“It leaks oil”*
### **Top return reasons **
**Battery Life**25%
**Size-Overall**24%
**Functionality-Overall**17%
**Mechanism Issues**13%
**Heating**8%
**Cutting/Trimming**7%
**Charging**4%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is honda lawn mower profitable to sell on Amazon United States?**
- The niche generates $509K/yr across 28 tracked products. 17 of 20 products launched in the last 360 days are still selling. 90-day search growth is +101.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the honda lawn mower niche?**
- 11 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in honda lawn mower?**
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.1%.
- **When does demand for honda lawn mower peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the honda lawn mower niche?**
- Listings span $128.43–$1292.05; the average listing price is $354.20 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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