---
title: "Home Sweet Home Door Mat — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/home-sweet-home-door-mat"
last_updated: "2026-08-11T04:28:27.759Z"
locale: en
meta:
description: "Niche score 58/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $101K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Home Sweet Home Door Mat — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **home sweet home door mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 11Conversion 37Competition 94Returns 75Price range 81Avg price 91Brand share 95Review moat 52Quality gap 62
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.91–$39.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,406.37**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$101K**
$101K/yr · 162K searches
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, home sweet home door mat is a $101K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **home sweet home door mat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$85K–$107K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#3,212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**39%**
Top 20: 74%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**58%**
- Barnyard Designs12% - MAINEVENT11% - OLANLY8% - Tinideya5% - AAZZKANG4% - BeneathYourFeet3%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -28.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/home-sweet-home-door-mat/trend)
## **Top home sweet home door mat search terms**
- **home sweet home door mat**57K/yr-1.5%2.6% conv. - **summer welcome mat outdoor**12K/yr+402.8%1.9% conv. - **summer door mat outdoor**12K/yr+149.6%1.4% conv. - **hello mat**14K/yr-2.2%2.8% conv. - **summer door mats outdoor entrance**5K/yr+166.1%0.9% conv. - **summer outdoor mats for front door**5K/yr+149.4%1.3% conv. - **hello front door mat**7K/yr+17.9%2.4% conv. - **spring door mats**16K/yr-84.5%0.8% conv. - **spring outdoor mats for front door**12K/yr-86.7%1.1% conv. - **spring door mats for front door**8K/yr-90.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/home-sweet-home-door-mat/search-terms)
## **Top home sweet home door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)**OLANLY**$14.13**4.5★200 rev](https://www.amazon.com/dp/B0FZVBYP54) [2**Barnyard Designs Doormat Welcome Mat for Outdoors Large Front Door Entrance Mat Brown (Home Sweet Home 30x17)**Barnyard Designs**$23.74**4.6★6,673 rev](https://www.amazon.com/dp/B08BPKBP5B) [3**BeneathYourFeet Door Mat (30x17.5 Black) Welcome Mat Low Profile Front Doormat Floor Mat Non Slip Rugs for Entryway Patio High Traffic Areas**BeneathYourFeet**$9.91**4.4★11,878 rev](https://www.amazon.com/dp/B08ZSTST3M) [4**AAZZKANG Front Door Mat Non Slip Welcome Mats Outdoor Indoor Home Sweet Home Doormat with Rubber Backing Easy to Clean Low Profile for Entrance Home Office Porch Grey**AAZZKANG**$15.76**4.6★2,953 rev](https://www.amazon.com/dp/B087LNG6PY) [5**Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17x30 Home Sweet Home)**Barnyard Designs**$24.49**4.5★1,779 rev](https://www.amazon.com/dp/B0DPNF4XBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)**OLANLY**$14.13**200 rev4mo ago](https://www.amazon.com/dp/B0FZVBYP54) [**Vaukki Indoor Door Mat 17x30 Ultra Thin Doormat Indoor Entrance Non Slip Rubber Backed Inside Welcome Mat for Front Door Low-Profile Washable Dirt Trapper Entry Floor Mat for Entryway Sweet Home**Vaukki**$15.98**73 rev6mo ago](https://www.amazon.com/dp/B0G3GC3BWF) [**Tinideya 2 Pcs Summer Door Mat 17x47 Hello Sunshine Welcome Non Slip Coir Blue White Plaid Buffalo Mats Large Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Hello Sunshine)**Tinideya**$39.51**55 rev9mo ago](https://www.amazon.com/dp/B0FW3Y66YZ) [**Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Golden Sun)**Tinideya**$29.04**21 rev1y ago](https://www.amazon.com/dp/B0DT14Y6PG) [**Mindsoft Summer Doormat Flip Flops Welcome Non Slip Doormat Summer Flip Flop Outdoor Welcome Mat Front Door Rug Outdoor Entrance for Home Indoor Holiday Decoration 18 x 30 Inch**Mindsoft**$18.97**217 rev1y ago](https://www.amazon.com/dp/B0DRVFTHTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KorhLeoh Hello Summer Entrance Welcome Doormat - Flip Flops Decorative Non-Slip Seasonal Coir Doormat for Indoor Outdoor 17 X 29**KorhLeoh**$13.15**4.2★**▲ 155%**](https://www.amazon.com/dp/B0CW37D9QZ) [**MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio**MAINEVENT**$25.87**4.6★**▲ 147%**](https://www.amazon.com/dp/B0BVL7V1KN) [**OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)**OLANLY**$14.13**4.5★**▲ 143%**](https://www.amazon.com/dp/B0FZVBYP54) [**Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Golden Sun)**Tinideya**$29.04**3.0★**▲ 138%**](https://www.amazon.com/dp/B0DT14Y6PG) [**Tinideya 2 Pcs Summer Door Mat 17x47 Hello Sunshine Welcome Non Slip Coir Blue White Plaid Buffalo Mats Large Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Hello Sunshine)**Tinideya**$39.51**2.5★**▲ 121%**](https://www.amazon.com/dp/B0FW3Y66YZ)
**~~View all trending →~~**
## **What buyers say about home sweet home door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The quality is solid”*
**Color**15%
*“Beautiful colors”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**7%
*“Fits perfectly”*
**Value For Money**7%
*“Very affordable”*
**Durability**7%
*“The material is durable”*
**Design-Overall**5%
*“The design is attractive”*
**Ease Of Cleaning**4%
*“it hasn't gotten too dirty yet”*
**Strength**3%
*“It's sturdy”*
**Thickness**2%
*“nice thickness”*
### **What buyers complain about **
**Thickness**17%
*“Not very thick”*
**Quality-Overall**15%
*“Horrible quality”*
**Size-Overall**13%
*“To small”*
**Color**8%
*“a faded color”*
**Strength**4%
*“Kind of flimsy”*
**Advertised Vs Actual Product**4%
*“Not like the picture”*
**Durability**4%
*“Fall apart”*
**Value For Money**3%
*“I feel it is over-priced”*
**Material Quality**3%
*“I really hate this type of material”*
**Flatness**2%
*“Doesnt lay flat”*
### **Top return reasons **
**Size-Overall**36%
**Material Quality**12%
**Quality-Overall**11%
**Color**10%
**Thin**8%
**Advertised Vs Actual Product**6%
**Thickness**4%
**Strength**2%
**Value For Money**2%
**Flatness**1%
## **Common questions**
- **Is home sweet home door mat profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 86 tracked products. 7 of 23 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the home sweet home door mat niche?**
- 50 brands and 59 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in home sweet home door mat?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.0%.
- **When does demand for home sweet home door mat peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the home sweet home door mat niche?**
- Listings span $9.91–$39.84; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)