---
title: "Hibachi Grill — $467K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hibachi-grill"
last_updated: "2026-08-11T04:50:15.589Z"
locale: en
meta:
description: "Niche score 65/100 · $467K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $467K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hibachi Grill — $467K/yr Amazon US Niche (2026) - Flapen"
---
# **hibachi grill**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 73Conversion 15Competition 78Returns 80Price range 32Avg price 85Brand share 87Review moat 57Quality gap 63
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$72.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+57.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$467K**
$467K/yr · 524K searches
**Review moat**
**Good****1,211.74**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.52–$274.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hibachi grill is a $467K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hibachi grill market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$362K–$434K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**48%**
Top 20: 93%
**Top-5 click share**
**37%**
Top 20: 80%
**Open market**
**46%**
- IronMaster15% - Marsh Allen11% - IRONMAX10% - Kay Home Products7% - VIVOHOME6% - Gas One6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/hibachi-grill/trend)
## **Top hibachi grill search terms**
- **hibachi grill**295K/yr+57.8%0.9% conv. - **hibachi grill outdoor**89K/yr+38.0%1.2% conv. - **hibachi**75K/yr+66.3%0.5% conv. - **hibachi charcoal grill**15K/yr+102.0%0.9% conv. - **tabletop hibachi grill**7K/yr+74.4%0.6% conv. - **hibachi grills**7K/yr+107.8%0.7% conv. - **mini hibachi grill**9K/yr+18.3%0.7% conv. - **portable hibachi grill**5K/yr+100.4%0.7% conv. - **small hibachi grill**5K/yr+69.4%1.3% conv. - **charcoal hibachi grill**4K/yr+71.8%1.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hibachi-grill/search-terms)
## **Top hibachi grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$28K9%$42K12%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marsh Allen 30052AMZ Kay Home Products Cast Iron Hibachi Charcoal Grill 10 by 18-Inch (Limited Edition)**Marsh Allen**$52.17**4.3★219 rev](https://www.amazon.com/dp/B07M8188LT) [2**IronMaster Hibachi Grill Outdoor Small Portable Charcoal Grill Pre-Seasoned Cast Iron Japanese Yakitori Camping Grill - 2 Heights Air Control Coal Door Ideal for 2 People**IronMaster**$67.53**4.5★440 rev](https://www.amazon.com/dp/B0BKQCK76W) [3**Gas One 14-inch Portable Barbecue Grill with 3-Point Locking Lid for Heat Preservation Dual Venting System Small Charcoal Grill for Backyard Camping Boat**Gas One**$20.08**4.3★4,165 rev](https://www.amazon.com/dp/B0B4PY2MDQ) [4**Lodge Sportsmans Pro Cast Iron Grill - Portable Charcoal Grill with Removable Grate & Dual Air Vents - Heavy-Duty Outdoor Cooking - 9 Inches x 16.75 Inches**Lodge**$149.13**4.6★637 rev](https://www.amazon.com/dp/B09RQ9DWJF) [5**Hibachi Grill Outdoor Portable Mini Charcoal Grill Pre-Seasoned Cast Iron Small Japanese Yakitori Tabletop Skillet Grill Stove for Outdoor Camping**PitInnov**$79.06**4.1★161 rev](https://www.amazon.com/dp/B0D34K38YQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filbee Portable BBQ Charcoal Grill No Assembly Hibachi Grill for Camping**Filbee**$99.72**38 rev3mo ago](https://www.amazon.com/dp/B0GQ3QZNW9) [**Portable Charcoal Grill Small Tabletop BBQ Foldable Mini Hibachi Stainless Steel Camping Grill Compact Outdoor Cooker for Picnic Tailgating**Innochef**$53.12**48 rev5mo ago](https://www.amazon.com/dp/B0GWVH5YH4) [**IronMaster 11.5 x 5.5 Portable Foldable Hibachi Grill - Heavy Duty & Durable Small Charcoal Grill w/Cast Iron Cooking Grate for Outdoor Camping Yakitori**IronMaster**$30.68**22 rev6mo ago](https://www.amazon.com/dp/B0GF7VTDX4) [**Kizmyee BBQ Barbecue Grill Portable Folding Charcoal Barbecue Desk Tabletop Outdoor Stainless Steel Smoker BBQ for Picnic Garden Terrace Camping Travel**Kizmyee**$20.31**173 rev8mo ago](https://www.amazon.com/dp/B0G2529V2Q) [**Cast Iron Hibachi Grill Portable Charcoal BBQ for Outdoor Cooking Durable Tabletop Skillet Compact Camping Charcoal Cooker for Tailgating Picnics & Hunting (Oval)**Homonova**$68.48**54 rev1y ago](https://www.amazon.com/dp/B0F1DG5DNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Filbee Portable BBQ Charcoal Grill No Assembly Hibachi Grill for Camping**Filbee**$99.72**4.8★**▲ 162%**](https://www.amazon.com/dp/B0GQ3QZNW9) [**Portable Charcoal Grill Small Tabletop BBQ Foldable Mini Hibachi Stainless Steel Camping Grill Compact Outdoor Cooker for Picnic Tailgating**Innochef**$53.12**4.5★**▲ 162%**](https://www.amazon.com/dp/B0GWVH5YH4) [**Kizmyee BBQ Barbecue Grill Portable Folding Charcoal Barbecue Desk Tabletop Outdoor Stainless Steel Smoker BBQ for Picnic Garden Terrace Camping Travel**Kizmyee**$20.31**4.1★**▲ 141%**](https://www.amazon.com/dp/B0G2529V2Q) [**NEW Marsh Allen 30052 Cast Iron Hibachi Charcoal Grill 10 by 18-Inch Camping .#GH45843 3468-T34562FD541028**Nessagro**$55.08**3.9★**▲ 90%**](https://www.amazon.com/dp/B01M8F60UG) [**IronMaster 11.5 x 5.5 Portable Foldable Hibachi Grill - Heavy Duty & Durable Small Charcoal Grill w/Cast Iron Cooking Grate for Outdoor Camping Yakitori**IronMaster**$30.68**4.7★**▲ 89%**](https://www.amazon.com/dp/B0GF7VTDX4)
**~~View all trending →~~**
## **What buyers say about hibachi grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grilling**17%
*“Great portable grill”*
**Quality-Overall**13%
*“solid quality”*
**Value For Money**10%
*“Great Value”*
**Size-Overall**6%
*“I am quite pleased with the size”*
**Ease Of Cleaning**6%
*“Easy to clean up”*
**Ease Of Use**4%
*“easy to carry”*
**Assembly/Installation**4%
*“Easy to set up”*
**Heating**3%
*“Even heating”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Strength**3%
*“Its sturdy”*
### **What buyers complain about **
**Quality-Overall**11%
*“Horrible quality”*
**Size-Overall**9%
*“doesn't fit perfectly of course”*
**Grilling**9%
*“The entire grill feels extremely flimsy”*
**Heating**6%
*“gets very hot”*
**Durability**5%
*“Will not last”*
**Rusts/Corrodes**4%
*“Item rusted After a week”*
**Assembly/Installation**3%
*“Installation issues”*
**Value For Money**3%
*“Waste of money”*
**Instructions/User Manual/Troubleshooting**3%
*“comes with no instructions”*
**Strength**2%
*“So flimsy”*
### **Top return reasons **
**Size-Overall**32%
**Grilling**13%
**Value For Money**7%
**Heating**6%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Product Condition**3%
**Functionality-Overall**3%
**Material Quality**2%
## **Common questions**
- **Is hibachi grill profitable to sell on Amazon United States?**
- The niche generates $467K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the hibachi grill niche?**
- 28 brands and 77 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in hibachi grill?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Grilling. The return rate is 1.7%.
- **When does demand for hibachi grill peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the hibachi grill niche?**
- Listings span $9.52–$274.91; the average listing price is $72.38 (sweet spot $15–$100). The average incumbent carries 1,212 reviews — the moat a new listing must climb.
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