---
title: "Hello Sunshine Door Mat — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hello-sunshine-door-mat"
last_updated: "2026-08-11T06:53:04.238Z"
locale: en
meta:
description: "Niche score 67/100 · $32K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $32K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hello Sunshine Door Mat — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **hello sunshine door mat**
**Worth a look**
Shows demand growing +126.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 8Growth 95Conversion 38Competition 89Returns 56Price range 85Avg price 88Brand share 90Review moat 69Quality gap 75
**Growth**
**Incredible****+126.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.23**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.65–$58.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****739.79**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$32K**
$32K/yr · 54K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hello sunshine door mat is a $32K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hello sunshine door mat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$25K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#4,790**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**45%**
Top 20: 78%
**Top-5 click share**
**26%**
Top 20: 58%
**Open market**
**51%**
- MAINEVENT13% - Tinideya9% - Mindsoft9% - Artoid Mode8% - Baccessor6% - DII4%
## **Top hello sunshine door mat search terms**
- **hello sunshine door mat**16K/yr+59.3%2.7% conv. - **summer outdoor rug**7K/yr+103.8%0.7% conv. - **summer rug**7K/yr+117.7%0.6% conv. - **summer doormat outdoor**4K/yr+209.8%1.3% conv. - **welcome mat summer**4K/yr+242.0%1.5% conv. - **hello summer door mat**3K/yr+571.5%2.5% conv. - **summer rugs outdoor**4K/yr+133.7%0.9% conv. - **summer rugs**4K/yr+101.3%1.0% conv. - **summer mat**3K/yr+225.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hello-sunshine-door-mat/search-terms)
## **Top hello sunshine door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6504%$1K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$15.30**4.5★390 rev](https://www.amazon.com/dp/B09VKG94RZ) [2**Hello Sunshine Door Mat 30x17 Inch Sunshine Rug Summer Welcome Mat Coir**MAINEVENT**$25.82**4.7★168 rev](https://www.amazon.com/dp/B0BVL85QRB) [3**Mindsoft Hello Sunshine Doormat 30x18 Inch Outdoor Summer Welcome Doormat Hello Sunshine Rug Front Door Rug for Home Indoor Holiday Decoration**Mindsoft**$17.04**4.1★217 rev](https://www.amazon.com/dp/B0DQCCFFJS) [4**HANXIG Hello Sunshine Door Mat Summer Doormat 17 X 29 Inch Yellow Doormat Decorative Entrance Mat Non-Slip Rubber Backing Floor Mat Washable Seasonal Spring Welcome Rugs for Indoor Outdoor**HANXIG**$13.48**4.4★365 rev](https://www.amazon.com/dp/B0CXF3Q546) [5**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**3.8★4 rev](https://www.amazon.com/dp/B0GMGNTZJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**4 rev5mo ago](https://www.amazon.com/dp/B0GMGNTZJ3) [**QIONG MENG Summer Bath Mat Rug Tis The Season Bathroom Rug Bath Decor Indoor Bathroom Mat Doormats 17 x 27 Inch for Tub Home Living Room**QIONG MENG**$8.65**0 rev5mo ago](https://www.amazon.com/dp/B0GKNBQ2WB) [**Tinideya 2 Pcs Summer Door Mat 17x47 Hello Sunshine Welcome Non Slip Coir Blue White Plaid Buffalo Mats Large Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Hello Sunshine)**Tinideya**$39.51**55 rev9mo ago](https://www.amazon.com/dp/B0FW3Y66YZ) [**Fttoyoly Hello Sunshine Summer Door Mat for Front Door Welcome Mat Outside Entrance with Non-Slip Backing Indoor Outdoor Doormats for Home Decor Perfect Housewarming Gift 17 x 29.5**Fttoyoly**$18.85**111 rev1y ago](https://www.amazon.com/dp/B0F3J3HQNB) [**Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Sunshine)**Tinideya**$32.56**16 rev1y ago](https://www.amazon.com/dp/B0DX246H9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buffalo Plaid Outdoor Rug 24x51Green and White Checkered Front Porch Rug Cotton Woven Washable Door Mat Outdoor for Layered Hello Welcome Door Mat Farmhouse Entryway**BUAGETUP**$17.41**4.7★**▲ 54%**](https://www.amazon.com/dp/B0DPS5G3CX) [**QIONG MENG Summer Bath Mat Rug Tis The Season Bathroom Rug Bath Decor Indoor Bathroom Mat Doormats 17 x 27 Inch for Tub Home Living Room**QIONG MENG**$8.65**0.0★**▲ 48%**](https://www.amazon.com/dp/B0GKNBQ2WB) [**Moucuny 2 Pcs Summer Hello Sunshine Coir Door Mat 24 x 35 Black and White Striped Outdoor Rug 16 x 28 Yellow Sunshine Coir Doormat Non Slip Seasonal Welcome Doormat for Porch Front Decor**Moucuny**$34.08**3.8★**▲ 41%**](https://www.amazon.com/dp/B0GMGNTZJ3) [**MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio**MAINEVENT**$25.87**4.6★**▲ 37%**](https://www.amazon.com/dp/B0BVL7V1KN) [**Door Mat Floral 30x17 Inch Flower Doormat Coir Welcome Mat Spring Summer**MAINEVENT**$25.83**4.8★**▲ 35%**](https://www.amazon.com/dp/B0DKT7RGKH)
**~~View all trending →~~**
## **What buyers say about hello sunshine door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good Quality”*
**Color**16%
*“Beautiful color”*
**Soft Feel**9%
*“Soft, thick and fluffy”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**8%
*“Good deal”*
**Size-Overall**6%
*“Very happy with the size”*
**Design-Overall**4%
*“The design is beautiful”*
**Ease Of Cleaning**3%
*“It stays really clean”*
**Durability**3%
*“The material feels durable”*
**Upholstery/Fabric Quality**3%
*“Nice colorful mat that looks like it is well made”*
### **What buyers complain about **
**Quality-Overall**16%
*“Quality control issues”*
**Size-Overall**10%
*“just a little bigger”*
**Thickness**10%
*“It is thick”*
**Color**9%
*“color coming off”*
**Durability**6%
*“Didnt last”*
**Material Quality**6%
*“Very thin material”*
**Advertised Vs Actual Product**5%
*“Does not look like the picture”*
**Value For Money**4%
*“The price can be a little more competitive”*
**Strength**3%
*“Thin and flimsy”*
**Flatness**2%
*“It lies flat”*
### **Top return reasons **
**Size-Overall**36%
**Color**17%
**Material Quality**13%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Thin**3%
**Thickness**3%
**Weight Light**1%
**Value For Money**1%
**Strength**1%
## **Common questions**
- **Is hello sunshine door mat profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 90 tracked products. 4 of 28 products launched in the last 360 days are still selling. 90-day search growth is +126.0%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the hello sunshine door mat niche?**
- 56 brands and 64 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in hello sunshine door mat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.8%.
- **What does it cost to enter the hello sunshine door mat niche?**
- Listings span $8.65–$58.06; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.
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