---
title: "Hello Door Mat Outdoor — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hello-door-mat-outdoor"
last_updated: "2026-08-11T05:56:38.745Z"
locale: en
meta:
description: "Niche score 54/100 · $67K/yr market · 99K searches/yr · $34.90 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $67K/yr market · 99K searches/yr · $34.90 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hello Door Mat Outdoor — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **hello door mat outdoor**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 33Conversion 24Competition 85Returns 49Price range 72Avg price 95Brand share 95Review moat 44Quality gap 62
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$34.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Good****$9.91–$128.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,107.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$67K**
$67K/yr · 99K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hello door mat outdoor is a $67K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hello door mat outdoor market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$70K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,658**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**46 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**39%**
Top 20: 82%
**Top-5 click share**
**30%**
Top 20: 61%
**Open market**
**55%**
- Barnyard Designs10% - EARTHALL9% - LuxUrux7% - BeneathYourFeet7% - Evergreen Flag6% - KILOCOCO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +6.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/hello-door-mat-outdoor/trend)
## **Top hello door mat outdoor search terms**
- **hello door mat outdoor**29K/yr-2.1%2.2% conv. - **double door outdoor mat**14K/yr+20.1%0.5% conv. - **hello matt for front door**10K/yr+20.4%2.8% conv. - **extra large welcome mat outdoor**7K/yr-2.7%0.8% conv. - **double front door mat**8K/yr+13.5%0.8% conv. - **hello front door mat**7K/yr+17.9%2.4% conv. - **welcome mat set**6K/yr+14.4%1.3% conv. - **large coir door mats outdoor**6K/yr+4.3%0.6% conv. - **double door welcome mat outdoor**8K/yr-14.5%1.4% conv. - **double front door mat outside entrance**5K/yr+11.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hello-door-mat-outdoor/search-terms)
## **Top hello door mat outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LuxUrux Hello Door Mat Outdoor Coco Coir Doormat with Heavy-Duty PVC Backing - Natural - Perfect Color/Sizing for Outdoor/Indoor uses. (17 x 30 Script Hello)**LuxUrux**$19.16**4.5★2,018 rev](https://www.amazon.com/dp/B08JQQQGGW) [2**BeneathYourFeet Door Mat (30x17.5 Black) Welcome Mat Low Profile Front Doormat Floor Mat Non Slip Rugs for Entryway Patio High Traffic Areas**BeneathYourFeet**$9.91**4.4★11,878 rev](https://www.amazon.com/dp/B08ZSTST3M) [3**EARTHALL Door Mat Outside Inside Hello Doormat 30x17.5 Durable Floor Mat Non Slip Mat Ultra Absorb Mud Easy Clean Front Doormat for Garage Entryway Patio High Traffic Areas Black**EARTHALL**$10.43**4.6★5,895 rev](https://www.amazon.com/dp/B09BKWQVZ8) [4**KILOCOCO Outdoor Mat Front Door Mat Welcome Mats Low Pile Doormat Entrance Non-Slip High Traffic Area Easy Clean Rubber Backed Entry Mats Hello Doormats for Garage Yard Patio Kitchen Indoor 18x30**KILOCOCO**$10.17**4.6★883 rev](https://www.amazon.com/dp/B0C744V1FC) [5**Barnyard Designs Doormat Welcome Mat for Outdoors Large Front Door Entrance Mat Brown (Hello 30x17)**Barnyard Designs**$21.05**4.6★6,673 rev](https://www.amazon.com/dp/B08BPJTBGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pcs Welcome Door Mat Set Layered Hello Coir Doormat with Black and White Buffalo Plaid Mat Front Door Mats with Non-Slip TPR Backing Farmhouse Modern Door Decor for Porch Entryway Patio**TIKIRUGI**$29.86**184 rev6mo ago](https://www.amazon.com/dp/B0G64GGG2C) [**Tinideya 2 Pcs Summer Door Mat 17x47 Wildflowers Welcome Non Slip Spring Coir Mats Black White Plaid Large Floor Layering Flowers Doormats for Front Porch Entryway Decor**Tinideya**$36.86**55 rev9mo ago](https://www.amazon.com/dp/B0FW471Q7Q) [**Mindsoft Hello Doormat Mat Funny Welcome Rug for Front Door for Outdoors Entrance Mat Indoor Home Holiday Decoration 18 x 30 Inch**Mindsoft**$11.32**90 rev9mo ago](https://www.amazon.com/dp/B0FSZSPNJJ) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Hello Classic 2 17 x 29 in**AMARU DOOR MATS**$24.47**417 rev10mo ago](https://www.amazon.com/dp/B0FNKNY65T) [**2 Pcs Summer Door Mat Coco Coir Welcome Doormat with Black and White Striped Mats Extra Thick & Non-Slip Backing for Farmhouse Front Porch Entryway Seasonal Layered Porch Dcor Floor Mat (Welcome)**TIKIRUGI**$28.54**184 rev1y ago](https://www.amazon.com/dp/B0F9F3LBZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honeydak 60 x 16 Extra Long Front Door Mat Non Slip Large Outdoor Rug for Double Doors Oversized Entrance Faux Coir Summer Welcome Mat for Porch Entryway Patio Decorative(Welcome)**Honeydak**$28.55**3.9★**▲ 130%**](https://www.amazon.com/dp/B0F8N36HV6) [**AMARU DOOR MATS - Coir Welcome Mat Non-Slip Hello Classic 2 17 x 29 in**AMARU DOOR MATS**$24.47**4.7★**▲ 123%**](https://www.amazon.com/dp/B0FNKNY65T) [**Mindsoft Hello Doormat Mat Funny Welcome Rug for Front Door for Outdoors Entrance Mat Indoor Home Holiday Decoration 18 x 30 Inch**Mindsoft**$11.32**4.4★**▲ 112%**](https://www.amazon.com/dp/B0FSZSPNJJ) [**Tinideya 2 Pcs Summer Door Mat 17x47 Wildflowers Welcome Non Slip Spring Coir Mats Black White Plaid Large Floor Layering Flowers Doormats for Front Porch Entryway Decor**Tinideya**$36.86**2.5★**▲ 84%**](https://www.amazon.com/dp/B0FW471Q7Q) [**2 Pcs Welcome Door Mat Set Layered Hello Coir Doormat with Black and White Buffalo Plaid Mat Front Door Mats with Non-Slip TPR Backing Farmhouse Modern Door Decor for Porch Entryway Patio**TIKIRUGI**$29.86**4.7★**▲ 84%**](https://www.amazon.com/dp/B0G64GGG2C)
**~~View all trending →~~**
## **What buyers say about hello door mat outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality mat”*
**Advertised Vs Actual Product**10%
*“Exactly as pictured”*
**Value For Money**9%
*“Excellent price”*
**Size-Overall**9%
*“Fits perfectly”*
**Durability**7%
*“The material is durable”*
**Ease Of Cleaning**6%
*“Flat cleaner”*
**Color**5%
*“colors are true”*
**Design-Overall**4%
*“The design is attractive”*
**Strength**3%
*“Nice and sturdy”*
**Thickness**2%
*“Nice thickness”*
### **What buyers complain about **
**Size-Overall**16%
*“Smaller than expected”*
**Thickness**16%
*“Not very thick”*
**Quality-Overall**13%
*“The quality is very cheap”*
**Color**6%
*“Wrong Color”*
**Durability**4%
*“it already tore in 2 spots”*
**Strength**4%
*“Kind of flimsy”*
**Value For Money**4%
*“half the price”*
**Advertised Vs Actual Product**3%
*“Not at all as pictured”*
**Material Quality**3%
*“Very thin material”*
**Weight Heavy**2%
*“It is heavy”*
### **Top return reasons **
**Size-Overall**49%
**Material Quality**10%
**Quality-Overall**8%
**Color**7%
**Advertised Vs Actual Product**6%
**Thin**5%
**Thickness**2%
**Strength**2%
**Value For Money**1%
**Flatness**1%
## **Common questions**
- **Is hello door mat outdoor profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 80 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the hello door mat outdoor niche?**
- 46 brands and 55 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in hello door mat outdoor?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.
- **When does demand for hello door mat outdoor peak?**
- Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the hello door mat outdoor niche?**
- Listings span $9.91–$128.06; the average listing price is $34.90 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.
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