---
title: "Hearth Pad — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hearth-pad"
last_updated: "2026-08-11T04:49:34.853Z"
locale: en
meta:
description: "Niche score 42/100 · $63K/yr market · 113K searches/yr · $98.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $63K/yr market · 113K searches/yr · $98.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hearth Pad — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **hearth pad**
**Skip it**
Soft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 3Conversion 7Competition 85Returns 37Price range 11Avg price 76Brand share 70Review moat 61Quality gap 76
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$98.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,066.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$63K**
$63K/yr · 113K searches
**Price range**
**Bad****$17.97–$748.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hearth pad is a $63K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hearth pad market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$99K–$123K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#15,158**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **74%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**30 **—flat
**Sellers**
**67**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**32%**
- Plexon18% - FLASLD16% - Imperial14% - Comfortbilt11% - GRIBUDDY5% - DocSafe5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/hearth-pad/trend)
## **Top hearth pad search terms**
- **hearth pad**27K/yr-46.5%0.5% conv. - **hearth pads for wood stove**17K/yr-36.6%0.7% conv. - **wood stove hearth pads**15K/yr-23.9%0.3% conv. - **corner hearth pads for wood stove**8K/yr-38.4%0.0% conv. - **wood stove floor protector**8K/yr-25.9%1.0% conv. - **wood stove mat**9K/yr-54.6%0.3% conv. - **hearth pads**4K/yr-21.4%0.2% conv. - **wood stove hearth**4K/yr-29.0%0.0% conv. - **pellet stove hearth pad**6K/yr-52.0%0.9% conv. - **hearth pad for pellet stove**6K/yr-59.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hearth-pad/search-terms)
## **Top hearth pad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FLASLD Heavy-Duty 30 x 40 inch Fireplace Mat- Double Layer Fiberglass Fireproof Pad Fire Resistant Mat Fire Retardant Hearth Pad for Wood Stove Protect Floor from Sparks Embers Indoor & Outdoor**FLASLD**$25.73**4.5★1,990 rev](https://www.amazon.com/dp/B0BLCYX1JV) [2**Imperial Group USA Stove Board Black 32 x 42**Imperial**$96.36**4.3★799 rev](https://www.amazon.com/dp/B0062MUF0A) [3**Plexon 32 x 42 Thermal Stove Board and Wall Floor Protector - Durable Heat-Resistant Fire Board for Wood Stoves Hearth Pads and Pellet Stoves**Plexon**$121.09**4.0★5 rev](https://www.amazon.com/dp/B0DLQX3SXW) [4**IMPERIAL GROUP USA BM0415 Stove Board Slate 28 x 32**Imperial**$70.79**4.3★799 rev](https://www.amazon.com/dp/B017088Y9S) [5**Plexon Stove Board - 52 x 36 Black Steel - Fire Board for Wood Stoves Pellet Stove Hearth Pad and Heat Protection**Plexon**$195.42**3.8★6 rev](https://www.amazon.com/dp/B0DLQZR6VC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Size Fireplace Baby Proof Proofing Corduroy Soft Hearth Cushion Pad Cover Edge Protector Bumper for Babies Chlid Customized Window Bench Seat Foam Cushion for Indoor Furniture Non Slip Bottom**FomCuso**$105.31**10 rev2mo ago](https://www.amazon.com/dp/B0H15PQ69N) [**Fireplace Mat Fireproof 48 x 30 Inch Hearth Rugs for Fireplaces Fire Resistant Indoor Fire Pit Wood Stove Pads Outdoor Under Grill Mats Protect Floors and Decks from Sparks Embers**GRIBUDDY**$25.72**108 rev10mo ago](https://www.amazon.com/dp/B0FRGJRZQX) [**Fireplace Mat Fireproof 42 x 24 Inch Hearth Rugs for Fireplaces Fire Resistant Indoor Fire Pit Wood Stove Pads Outdoor Under Grill Mats Protect Floors and Decks from Sparks Embers**GRIBUDDY**$23.07**108 rev10mo ago](https://www.amazon.com/dp/B0FRGG3XJ9) [**Fireplace Baby Proofing 80 Soft Seat Hearth Cushion for Baby Proof Memory Foam Brick Fire Place Bumper Protector Pad for Babies Child Children Toddlers (Brown)**Magicheap**$59.76**117 rev1y ago](https://www.amazon.com/dp/B0FCYJBPWV) [**Comfortbilt 40 Corner Hearth Pad for Wood Stove or Pellet Stove in Black Copper**Comfortbilt**$648.39**1 rev1y ago](https://www.amazon.com/dp/B0DPL6YQTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Comfortbilt 40 Corner Hearth Pad for Wood Stove or Pellet Stove in Black Copper**Comfortbilt**$648.39**1.0★**▲ 617%**](https://www.amazon.com/dp/B0DPL6YQTV) [**Custom Size Fireplace Baby Proof Proofing Corduroy Soft Hearth Cushion Pad Cover Edge Protector Bumper for Babies Chlid Customized Window Bench Seat Foam Cushion for Indoor Furniture Non Slip Bottom**FomCuso**$105.31**5.0★**▲ 596%**](https://www.amazon.com/dp/B0H15PQ69N) [**Lynn Manufacturing Replacement Hearthstone Baffle Board Kit Heritage I 8021 90-76210 2437A**Lynn Manufacturing**$93.30**4.6★**▲ 516%**](https://www.amazon.com/dp/B071VG7L3B) [**Comfortbilt Flatwall Hearth Pad for Pellet Stove or Wood Stove in Winter Shadow**Comfortbilt**$648.52**0.0★**▲ 230%**](https://www.amazon.com/dp/B0CPKLYBGK) [**FLASLD Heavy-Duty 30 x 40 inch Fireplace Mat- Double Layer Fiberglass Fireproof Pad Fire Resistant Mat Fire Retardant Hearth Pad for Wood Stove Protect Floor from Sparks Embers Indoor & Outdoor**FLASLD**$25.73**4.5★**▲ 135%**](https://www.amazon.com/dp/B0BLCYX1JV)
**~~View all trending →~~**
## **What buyers say about hearth pad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Good quality and easy to install”*
**Size-Overall**9%
*“Fits perfectly”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“For the price”*
**Thickness**5%
*“Happy with thickness”*
**Cushion**5%
*“Great depth of cushion”*
**Drop/Impact Protection**5%
*“Protect”*
**Ease Of Use**5%
*“Easy to use”*
**Security**4%
*“Very good protection for your floors”*
**Ease Of Cleaning**4%
*“Easy to clean”*
### **What buyers complain about **
**Thickness**10%
*“It is not 1 thick as advertised”*
**Adhesion/Stickiness**8%
*“however, I do wish the adhesive backing had a bit more strength to it”*
**Advertised Vs Actual Product**8%
*“Not what I expected- I should have read the description better”*
**Quality-Overall**7%
*“Terrible quality, burnt after one use”*
**Size-Overall**7%
*“A little short in size”*
**Durability**4%
*“Does not last”*
**Grilling**3%
*“It doesnt stay straight under the grill”*
**Functionality-Overall**3%
*“Dont work”*
**Strength**3%
*“The mat was too flimsy to not blow around the legs of the barbecue”*
**Grip**3%
*“However, even though it is supposed to have a non-slip surface, it slides around a lot”*
### **Top return reasons **
**Size-Overall**30%
**Grilling**13%
**Material Quality**9%
**Advertised Vs Actual Product**7%
**Thin**5%
**Thickness**5%
**Adhesion/Stickiness**4%
**Color**4%
**Quality-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is hearth pad profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 57 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hearth pad niche?**
- 30 brands and 67 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in hearth pad?**
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 4.0%.
- **When does demand for hearth pad peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the hearth pad niche?**
- Listings span $17.97–$748.00; the average listing price is $98.55 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.
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