---
title: "Hayward Pool Filter — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hayward-pool-filter"
last_updated: "2026-08-05T18:26:51.599Z"
locale: en
meta:
description: "Niche score 60/100 · $1.1M/yr market · 216K searches/yr · $352.26 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.1M/yr market · 216K searches/yr · $352.26 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hayward Pool Filter — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **hayward pool filter**
**Launch it**
A $1.1M/yr market growing +92.1% this quarter with returns at 1.4% — clears our launch bar.
Market size 80Growth 88Conversion 19Competition 86Returns 86Price range 3Avg price 23Brand share 30Review moat 73Quality gap 35
**Growth**
**Great****+92.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 216K searches
**Review moat**
**Good****578.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$352.26**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$45.61–$1729.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hayward pool filter is a $1.1M/yr Amazon United States market (216K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hayward pool filter market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#495**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 74%
**Open market**
**11%**
- Hayward54% - Future Way14% - POOLPURE9% - Fil-fresh7% - Cryspool3% - Grefilt2% - Open — no brand owns it (14 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +92.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/hayward-pool-filter/trend)
## **Top hayward pool filter search terms**
- **hayward pool filter**138K/yr+73.1%1.1% conv. - **hayward pool filter cartridge**16K/yr+122.4%1.4% conv. - **hayward filter**12K/yr+207.7%0.8% conv. - **hayward cartridge filter**10K/yr+154.1%1.5% conv. - **hayward cartridge pool filter system**7K/yr+138.9%0.8% conv. - **hayward pool filters**10K/yr+149.7%1.3% conv. - **hayward filter cartridge**6K/yr+135.2%1.2% conv. - **pool filter hayward**4K/yr+134.0%1.0% conv. - **hayward cartridge pool filter**6K/yr+72.5%0.8% conv. - **hayward pool cartridge filter**3K/yr+156.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hayward-pool-filter/search-terms)
## **Top hayward pool filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$46K6%$69K8%$91K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hayward Pool Filter W3EC40AC Perflex Diatomaceous Earth Pool Filter**Hayward**$553.87**4.4★390 rev](https://www.amazon.com/dp/B07SQ2MPN9) [2**Hayward W3S244T ProSeries Sand Filter 24-Inch Top-Mount Pool Filter**Hayward**$675.08**4.6★589 rev](https://www.amazon.com/dp/B07SQ2MHQ4) [3**Future Way 4-Pack C4030 Pool Filter Cartridges Replacement for Hayward SwimClear C4030 C4025 C4020 Replace Hayward CX880XRE Pleatco PA106 Unicel C-7488 425sq.ft**Future Way**$150.96**4.6★622 rev](https://www.amazon.com/dp/B087T3JPZT) [4**Hayward CX1200RE Replacement Cartridge Element for StarClear Plus C1200 Cartridge Filter**Hayward**$126.90**4.6★1,970 rev](https://www.amazon.com/dp/B002KMIK4O) [5**POOLPURE C1200 Pool Filter Replaces Hayward C1200 CX1200RE HAY823C Pleatco PA120 Ultra-B2 Unicel C-8412 Filbur FC-1293 Clearwater II 125 Waterway Pro Clean PCCF-125 L x OD:23 1/4 x 8 15/16**POOLPURE**$63.12**4.7★4,470 rev](https://www.amazon.com/dp/B07RJ34ZFV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hiioors C4030 Pool Filter Cartridges Compatible with Hayward SwimClear C4030 C4025 C4020 Replace Hayward CX880XRE Pleatco PA106 Unicel C-7488 425sq.ft Heavy Duty 5 oz+ Trilobal Fabric 4-Pack**Hiioors**$130.91**31 rev5mo ago](https://www.amazon.com/dp/B0GJRXRQNT) [**Grefilt 4-Pack C4030 Pool Filter Cartridges Compatible with Hayward SwimClear C4030 C4025 C4020 Replaces Pleatco PA106 Hayward CX880XRE Unicel C-7488 425 sq.ft**Grefilt**$134.80**316 rev1y ago](https://www.amazon.com/dp/B0DQPYQNRD) [**Fil-fresh C4030 Pool Filters Cartridge Compatible with Hayward SwimClear C4030 C4025 C4020 Replace Hayward CX880XRE Pleatco PA106 Unicel C-7488 4106 sq. ft 4-Pack**Fil-fresh**$131.36**156 rev1y ago](https://www.amazon.com/dp/B0DK32ZCHB) [**PA106-PAK4 Pool Filters Replacement for Hayward C4030 C4020 C4025 Unicel C-7488 PA106 FC-1226 CX880XRE C4020 Ultral-A1 FC-6430 106Sq. ft 4Packs**POOLNEAT**$125.94**148 rev2y ago](https://www.amazon.com/dp/B0CSSJFC1P) [**Fil-fresh C1200 Pool Filter Cartridges Compatible with Hayward C1200 Replacement for Pleatco PA120 Hayward CX1200RE Unicel C-8412 120 sq.ft**Fil-fresh**$50.06**156 rev2y ago](https://www.amazon.com/dp/B0CNCK2F4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Future Way CC1500e Pool Filter Cartridge Replacement for Hayward XStream CC1500 Replace Hayward CCX1500RE Pleatco PXST150 Unicel C-8316 150 sq.ft**Future Way**$61.49**4.6★**▲ 100%**](https://www.amazon.com/dp/B08P38QP3L) [**Hayward W3EC65A Perflex Diatomaceous Earth DE Pool Filter System**Hayward**$1126.96**4.5★**▲ 76%**](https://www.amazon.com/dp/B07SPM2LWL) [**Fil-fresh C4030 Pool Filters Cartridge Compatible with Hayward SwimClear C4030 C4025 C4020 Replace Hayward CX880XRE Pleatco PA106 Unicel C-7488 4106 sq. ft 4-Pack**Fil-fresh**$131.36**4.7★**▲ 69%**](https://www.amazon.com/dp/B0DK32ZCHB) [**Hayward SP0714T Vari-Flo 7-Position Top-Mount Multiport Valve 1.5-Inch Ports for ProGrid & DE Pool Filters**Hayward**$136.50**4.7★**▲ 65%**](https://www.amazon.com/dp/B00269II66) [**POOLPURE PXST150 Pool Filter Replaces Hayward X-Stream CC1500 CCX1500-RE Pleatco PXST150 Unicel C-8316 Filbur FC-1286 Waterway Pro Clean 150 L x OD: 23 1/4 x 8 15/16 150sq.ft. 1PACK**POOLPURE**$65.69**4.6★**▲ 64%**](https://www.amazon.com/dp/B0894LH5C3)
**~~View all trending →~~**
## **What buyers say about hayward pool filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**27%
*“Excellent Filter”*
**Size-Overall**16%
*“FITS PERFECTLY”*
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**13%
*“Awesome quality”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Assembly/Installation**5%
*“easy to assemble”*
**Durability**3%
*“Are holding up good”*
**Ease Of Cleaning**2%
*“Cleaning is straightforward”*
**Strength**1%
*“this configuration is indeed more robust”*
**Leak-Proof**1%
*“No leaks”*
### **What buyers complain about **
**Filtration**24%
*“not filters”*
**Durability**9%
*“Did not hold up”*
**Value For Money**9%
*“They're getting expensive”*
**Quality-Overall**8%
*“Bad quality”*
**Leak-Proof**7%
*“Leaks like crazy”*
**Size-Overall**5%
*“Does not fit as advertised”*
**Ease Of Cleaning**3%
*“rinsed more than it should”*
**Assembly/Installation**3%
*“Really ruined my installation”*
**Jamming/Clogging**3%
*“clogged up again”*
**Functionality-Overall**2%
*“Doesn't work”*
### **Top return reasons **
**Size-Overall**63%
**Filtration**18%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**3%
**Value For Money**2%
**Leak-Proof**2%
**Functionality-Overall**1%
**Product Condition**1%
**Pressure**1%
**Quality-Overall**1%
## **Common questions**
- **Is hayward pool filter profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 60 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +92.1%. Flapen's verdict: Launch it (60/100).
- **How competitive is the hayward pool filter niche?**
- 20 brands and 53 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in hayward pool filter?**
- Top complaints mined from reviews: Filtration, Durability, Value For Money. The return rate is 1.4%.
- **When does demand for hayward pool filter peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the hayward pool filter niche?**
- Listings span $45.61–$1729.20; the average listing price is $352.26 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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