---
title: "Hammock — $12.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/hammock"
last_updated: "2026-08-10T20:27:25.612Z"
locale: en
meta:
description: "Niche score 69/100 · $12.3M/yr market · 9.4M searches/yr · $70.77 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $12.3M/yr market · 9.4M searches/yr · $70.77 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Hammock — $12.3M/yr Amazon US Niche (2026) - Flapen"
---
# **hammock**
**Launch it**
A $12.3M/yr market growing +87.2% this quarter with returns at 2.0% — clears our launch bar.
Market size 100Growth 86Conversion 23Competition 81Returns 74Price range 29Avg price 86Brand share 87Review moat 25Quality gap 35
**Market size**
**Incredible****$12.3M**
$12.3M/yr · 9.4M searches
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+87.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$70.77**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$14.35–$311.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,731.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hammock is a $12.3M/yr Amazon United States market (9.4M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 69/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hammock market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$8.8M–$10.6M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**49%**
Top 20: 91%
**Top-5 click share**
**34%**
Top 20: 65%
**Open market**
**45%**
- PNAEUT14% - Amazon Basics11% - Wise Owl Outfitters8% - SUPERJARE8% - SUNCREAT7% - SZHLUX6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +87.2% search growth over the last 90 days.
400K300KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/hammock/trend)
## **Top hammock search terms**
- **hammock**4.2M/yr+80.5%1.2% conv. - **hammock with stand for outside**1.6M/yr+106.0%1.1% conv. - **hammock without stand**343K/yr+124.0%1.3% conv. - **hammock with stand**388K/yr+137.6%0.9% conv. - **hammocks for outside**409K/yr+68.3%1.4% conv. - **camping hammock**356K/yr+113.3%1.7% conv. - **hamacas para adultos**317K/yr+45.7%0.8% conv. - **portable hammock**220K/yr+110.0%0.7% conv. - **amacas para patios**254K/yr+43.8%0.8% conv. - **hammocks**252K/yr+50.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/hammock/search-terms)
## **Top hammock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$491K8%$981K12%$1.5M16%$2.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PNAEUT Double Hammocks with Stand for Outside Portable Space Saving Heavy-Duty Steel Frame for Indoor Outdoor Patio Yard Easy Assembly 2 Person 450 lbs Capacity (Coffee)**PNAEUT**$70.98**4.6★10,183 rev](https://www.amazon.com/dp/B08KRGRGXW) [2**Amazon Basics Double Hammock with 9-Foot Space Saving Steel Stand and Carrying Case 2 Person 450 lb Capacity Beige Stripe with Lace 110 x 47 x 43**Amazon Basics**$65.86**4.6★8,829 rev](https://www.amazon.com/dp/B08YQ9YKK3) [3**Wise Owl Outfitters Hammock for Camping Single Hammocks Gear for The Outdoors Backpacking Survival or Travel - Portable Lightweight Parachute Nylon SO Black & Grey**Wise Owl Outfitters**$27.50**4.7★4,522 rev](https://www.amazon.com/dp/B01N45NNCL) [4**SUNCREAT Double Portable Hammock with Stand 2 Person Hammock with Curved Spreader Bar Balance Ropes Included Dark Gray**SUNCREAT**$151.57**4.5★1,570 rev](https://www.amazon.com/dp/B09QFY91CP) [5**Durable Hammock 400 lb Capacity Nylon Camping Hammock Chair - Double or Single Sizes w/Tree Straps and Attached Carry Bag - Portable for Travel/Backpacking/Beach/Backyard (Medium Blue & Light Blue)**SEWANTA**$15.23**4.6★2,356 rev](https://www.amazon.com/dp/B0B785WHZP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUPERJARE 12ft Double Hammock with Stand Rope Hammock for 2 Person Detachable Hammock Bed and Pillow Portable Anti-Tip Safety Ropes Carry Bag Outdoor Backyard Patio Camping Navy Blue**SUPERJARE**$116.94**91 rev4mo ago](https://www.amazon.com/dp/B0G6ZDJWT3) [**PNAEUT Double Hammocks for Outside Replacement Outdoor Tree Hammock for Indoor Patio Porch Garden (Coffee Medium)**PNAEUT**$35.47**94 rev1y ago](https://www.amazon.com/dp/B0FHW3K86K) [**ANAGOO Double Hammock with Stand 2 Person Hammock with Anti-Rollover Spreader Bar Adjustable Height Heavy Duty Steel Stand 500LB Capacity Portable Hammock for Patio Backyard Camping Wide Blue**ANAGOO**$80.80**441 rev1y ago](https://www.amazon.com/dp/B0DTHHGTN4) [**ANAGOO Double Hammock with Stand Heavy Duty Outdoor Hammock for Two 500 LBS Capacity Stable Steel Frame with Balance Strap Easy Tool-Free Assembly for Patio Garden Backyard & Beach White Grey**ANAGOO**$155.48**479 rev1y ago](https://www.amazon.com/dp/B0DT4577D9) [**GAFETE Hammock 2 Person Quilted Fabric Hammocks for Outside Double 12ft Hammocks with Spreader Bar Large Removable Pillow Storage Bag Carabiners Max 475 lbs Capacity (Catalina Beach)**gafete**$63.18**373 rev1y ago](https://www.amazon.com/dp/B0DR8DXNN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PNAEUT Double Hammocks for Outside Replacement Outdoor Tree Hammock for Indoor Patio Porch Garden (Coffee Medium)**PNAEUT**$35.47**4.8★**▲ 89%**](https://www.amazon.com/dp/B0FHW3K86K) [**SUPERJARE 12ft Double Hammock with Stand Rope Hammock for 2 Person Detachable Hammock Bed and Pillow Portable Anti-Tip Safety Ropes Carry Bag Outdoor Backyard Patio Camping Navy Blue**SUPERJARE**$116.94**4.4★**▲ 73%**](https://www.amazon.com/dp/B0G6ZDJWT3) [**SUPERJARE Hammock with Stand 2 Person Quilted Outdoor Hammock Detachable Pillow & Bamboo Spreaders Portable Hammock with Carrying Bag Heavy Duty Stand Perfect for Outside Patio Navy Blue**SUPERJARE**$111.40**4.5★**▲ 66%**](https://www.amazon.com/dp/B0D1QD94C4) [**SZHLUX Double Hammock with Stand Included 450lb Capacity Steel Stand Premium Carry Bag Included and Two Anti Roll Balance Beam Portable Hammock with Stand for Backyard Camping Garden Brown Stripes**SZHLUX**$59.81**4.6★**▲ 53%**](https://www.amazon.com/dp/B0C98MMZXS) [**SUPERJARE Curved-Bar Hammock with Stand 2 Person Heavy Duty Hammock Frame Detachable Pillow & Portable Carrying Bag Perfect for Outdoor & Indoor Navy Blue**SUPERJARE**$116.25**4.5★**▲ 45%**](https://www.amazon.com/dp/B0CPS3PT4S)
**~~View all trending →~~**
## **What buyers say about hammock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Amazingly comfortable”*
**Quality-Overall**14%
*“Build quality is solid overall”*
**Assembly/Installation**13%
*“Assembly was simple”*
**Strength**8%
*“It is sturdy”*
**Value For Money**8%
*“Excellent value”*
**Durability**5%
*“The pieces are durable”*
**Size-Overall**5%
*“It's true to size. measurements”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**2%
*“the color is beautiful”*
**Material Quality**2%
*“the material is strong”*
### **What buyers complain about **
**Durability**13%
*“Broke with first use”*
**Size-Overall**10%
*“Its very small”*
**Quality-Overall**7%
*“Bad quality”*
**Strength**6%
*“Doesnt feel sturdy to me”*
**Material Quality**4%
*“Poor quality material”*
**Color**4%
*“it is so faded”*
**Ease Of Use**3%
*“a bit difficult to get into”*
**Comfort-Overall**2%
*“Uncomfortable”*
**Grip**2%
*“we kept slipping off the material had no grip at all”*
**Assembly/Installation**2%
*“making it impossible to assemble”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Color**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Comfort-Overall**3%
**Functionality-Overall**2%
**Thin**2%
## **Common questions**
- **Is hammock profitable to sell on Amazon United States?**
- The niche generates $12.3M/yr across 55 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +87.2%. Flapen's verdict: Launch it (69/100).
- **How competitive is the hammock niche?**
- 31 brands and 38 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in hammock?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for hammock peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the hammock niche?**
- Listings span $14.35–$311.47; the average listing price is $70.77 (sweet spot $15–$100). The average incumbent carries 4,731 reviews — the moat a new listing must climb.
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