---
title: "Halloween Figurines — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/halloween-figurines"
last_updated: "2026-08-11T06:49:58.338Z"
locale: en
meta:
description: "Niche score 64/100 · $69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Figurines — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween figurines**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 95Conversion 11Competition 89Returns 84Price range 80Avg price 62Brand share 96Review moat 92Quality gap 25
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Growth**
**Incredible****+116.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****163.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$3.89–$64.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$69K**
$69K/yr · 599K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween figurines is a $69K/yr Amazon United States market (599K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 64/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween figurines market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$168K–$202K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#2,498**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **70%**
- **Out of stock**
- **37.2%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**70 **▼falling
**Sellers**
**137**
**Top-5 brand share**
**34%**
Top 20: 66%
**Top-5 click share**
**26%**
Top 20: 54%
**Open market**
**62%**
- EKisemio10% - Nerfcareani7% - DASHUAIGE6% - Teenzee6% - QAUYETM5% - TaoQ C4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +116.0% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 26.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/halloween-figurines/trend)
## **Top halloween figurines search terms**
- **halloween figurines**107K/yr+169.6%0.4% conv. - **halloween miniatures**77K/yr+154.2%0.6% conv. - **ghost figurine**49K/yr+52.1%0.8% conv. - **mini halloween figurines**62K/yr+138.8%0.9% conv. - **halloween figures**27K/yr+56.7%0.2% conv. - **ghost statue**14K/yr+112.7%0.3% conv. - **halloween resin figures**38K/yr+116.6%1.3% conv. - **halloween statue**20K/yr+157.3%0.0% conv. - **ghost figure**11K/yr-7.3%0.5% conv. - **miniature halloween figurines**18K/yr+167.5%1.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/halloween-figurines/search-terms)
## **Top halloween figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DASHUAIGE 36 Pcs Halloween Mini Figurines Set Spooky Resin Decor with Pumpkins Ghosts Skulls for Party Home Garden Decoration**DASHUAIGE**$6.99**4.9★8 rev](https://www.amazon.com/dp/B0FHG49YXS) [2**Teenzee 44P Mini Halloween Figurines Tiny Figures Resin Miniature Little Small Figurines Bulk for Micro Fairy Garden Landscape Accessories Hide Crafts Decor**Teenzee**$10.11**4.6★81 rev](https://www.amazon.com/dp/B0FJ5YQTZZ) [3**EKisemio 36PCS Halloween Resin Figurines Set - Bulk Mini Pumpkin Ghost & Animal Decor for Spooky Fairy Gardens Haunted House Displays Party Favors and Outdoor Decorations**EKisemio**$8.19**4.8★32 rev](https://www.amazon.com/dp/B0FHGL5J69) [4**EKisemio 36pcs Halloween Mini Resin Figures Tiny Resin Animals Pumpkin Ghost Ornaments for Halloween Theme Miniature Garden Decorations Fairytale Garden Accessories Plant Pot Craft Decorations**EKisemio**$9.01**4.5★50 rev](https://www.amazon.com/dp/B0D91PNCVX) [5**Nerfcareani 50pcs Halloween Mini Resin Figurines for Crafts Tiny Miniature Figures to Hide Pumpkin Ghost Skull Miniatures Bulk for Halloween Party Favors Table Idoor Bag Fillers Garden Dollhouse Decor**Nerfcareani**$17.12**5.0★3 rev](https://www.amazon.com/dp/B0H1192KGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nerfcareani 50pcs Halloween Mini Resin Figurines for Crafts Tiny Miniature Figures to Hide Pumpkin Ghost Skull Miniatures Bulk for Halloween Party Favors Table Idoor Bag Fillers Garden Dollhouse Decor**Nerfcareani**$17.12**3 rev2mo ago](https://www.amazon.com/dp/B0H1192KGY) [**24Pcs Halloween Mini Figurines-Spooky Cute Ghost Pumpkin Skeleton Witch Bat Spider Classic Collectible Dolls Figurines for Trick or Treat Gifts DIY Craft Accessories Hanging Tree Home Decor**SOHLFTR**$9.97**215 rev2mo ago](https://www.amazon.com/dp/B0GYQL9M27) [**10 Pcs Miniature Accessories of Magic Frames Tiny Scary Photo Frames for Magic Witchy Mini House Diorama Decortion**Furjane**$10.51**14 rev9mo ago](https://www.amazon.com/dp/B0FS1DT9XN) [**compareye Ghost Figures 48 Pcs - Halloween Party Favors 1.6 Mini Ghost Figures for Dollhouse Decor Trick or Treat Gift for Kids Gifts for Boys Girls Teens**compareye**$12.67**110 rev10mo ago](https://www.amazon.com/dp/B0FJMDMDC5) [**JABINELE 2PCS Cute Ghost Statue Figurine Mini Ghosts Small Scary Ghost Figurines Spooky Halloween Home Resin Ghost Statue Decorations Coffee Table Centerpieces Shelf Mantel Display Ornaments**JABINELE**$7.95**16 rev11mo ago](https://www.amazon.com/dp/B0FMJ1T3MH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nerfcareani 50pcs Halloween Mini Resin Figurines for Crafts Tiny Miniature Figures to Hide Pumpkin Ghost Skull Miniatures Bulk for Halloween Party Favors Table Idoor Bag Fillers Garden Dollhouse Decor**Nerfcareani**$17.12**5.0★**▲ 606%**](https://www.amazon.com/dp/B0H1192KGY) [**24Pcs Halloween Mini Figurines-Spooky Cute Ghost Pumpkin Skeleton Witch Bat Spider Classic Collectible Dolls Figurines for Trick or Treat Gifts DIY Craft Accessories Hanging Tree Home Decor**SOHLFTR**$9.97**4.5★**▲ 592%**](https://www.amazon.com/dp/B0GYQL9M27) [**10 Pcs Miniature Accessories of Magic Frames Tiny Scary Photo Frames for Magic Witchy Mini House Diorama Decortion**Furjane**$10.51**3.7★**▲ 579%**](https://www.amazon.com/dp/B0FS1DT9XN) [**DASHUAIGE 36 Pcs Halloween Mini Figurines Set Spooky Resin Decor with Pumpkins Ghosts Skulls for Party Home Garden Decoration**DASHUAIGE**$6.99**4.9★**▲ 463%**](https://www.amazon.com/dp/B0FHG49YXS) [**Feivando 84 Pcs Halloween Luminous Mini Resin Ghost Figures Glow in the Dark Tiny Little Ghost Statue Miniature Figurines for Halloween Crafts Vase Filler Micro Landscape Fairy Garden Party Decor**Feivando**$12.24**4.7★**▲ 186%**](https://www.amazon.com/dp/B0FF9NMF74)
**~~View all trending →~~**
## **What buyers say about halloween figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great price for great quality items”*
**Size-Overall**14%
*“its actually a nice size”*
**Advertised Vs Actual Product**13%
*“As described”*
**Value For Money**10%
*“Good price”*
**Gifting Purpose**5%
*“Gift for my wife”*
**Fun/Entertainment Experience**5%
*“It brings a lot of joy every day”*
**Collectibles**4%
*“Great Add to My Collection”*
**Design-Overall**4%
*“Great find for a permanent decor”*
**Color**3%
*“Very colorful”*
**Durability**2%
*“none of them broke”*
### **What buyers complain about **
**Size-Overall**42%
*“It's small”*
**Value For Money**7%
*“It was a little pricey”*
**Advertised Vs Actual Product**7%
*“Definitely not as advertised”*
**Quality-Overall**7%
*“Cheaply made”*
**Color**4%
*“it is not black”*
**Defective Material/Parts**4%
*“Some may be broken”*
**Ease Of Use**1%
*“Comes un useable”*
**Print Quality**1%
*“you can still see obvious print mistakes”*
**Material Quality**1%
*“like plastic cheap no with the transparent bright finishing of most I have bought from other sellers”*
**Weight Light**1%
*“It's a little lighter than I expected”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**9%
**Material Quality**6%
**Quality-Overall**5%
**Value For Money**5%
**Product Condition**1%
**Paint Quality**1%
**Color**1%
**Gifting Purpose**1%
## **Common questions**
- **Is halloween figurines profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 93 tracked products. 1 of 37 products launched in the last 360 days are still selling. 90-day search growth is +116.0%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the halloween figurines niche?**
- 70 brands and 137 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in halloween figurines?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.6%.
- **When does demand for halloween figurines peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 26.4× the quietest.
- **What does it cost to enter the halloween figurines niche?**
- Listings span $3.89–$64.54; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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