---
title: "Halloween Door Mat — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/halloween-door-mat"
last_updated: "2026-08-11T01:59:02.060Z"
locale: en
meta:
description: "Niche score 68/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $159K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Door Mat — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween door mat**
**Worth a look**
Shows demand growing +185.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 97Conversion 8Competition 95Returns 67Price range 86Avg price 95Brand share 95Review moat 77Quality gap 45
**Growth**
**Incredible****+185.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$22.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.88–$102.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****461.34**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$159K**
$159K/yr · 1.1M searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, halloween door mat is a $159K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 68/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween door mat market data**
- **Units sold / yr**
- **20K–25K**
- avg 0–100/product
- **Revenue / yr**
- **$456K–$571K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#13,512**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **66%**
- **Out of stock**
- **35.8%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**66 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**37%**
Top 20: 69%
**Top-5 click share**
**19%**
Top 20: 47%
**Open market**
**59%**
- Tinideya11% - Fttoyoly10% - Moutina7% - MAINEVENT5% - Fallovea4% - Drydiet3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +185.9% search growth over the last 90 days.
150K100KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 104.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/halloween-door-mat/trend)
## **Top halloween door mat search terms**
- **halloween door mat**411K/yr+316.0%0.4% conv. - **halloween rug**142K/yr+173.3%0.3% conv. - **halloween rugs**71K/yr+216.9%0.4% conv. - **halloween welcome mat**54K/yr+139.9%0.4% conv. - **halloween doormat**76K/yr+123.4%0.4% conv. - **halloween mat**48K/yr+168.8%0.3% conv. - **halloween outdoor mat**50K/yr+139.9%0.5% conv. - **halloween rugs indoor**40K/yr+129.3%0.3% conv. - **halloween front door mat**33K/yr+170.4%0.0% conv. - **halloween door mat outdoor**63K/yr+122.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/halloween-door-mat/search-terms)
## **Top halloween door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$10K8%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black**Fttoyoly**$22.20**4.2★154 rev](https://www.amazon.com/dp/B0FPM2MXV8) [2**Tinideya 2 Pcs Halloween Door Mat Outdoor Cute Ghost Welcome Doormat for Front Door Non Slip Layered Ghost Coir Floor Mat Black White Stripe Halloween Rug for Outside Front Porch Entryway Decor**Tinideya**$29.98**4.0★42 rev](https://www.amazon.com/dp/B0D59JNLCM) [3**Moutina Happy Halloween Ghost Mushroom Pumpkin Skeleton Decorative Kitchen Rugs Set of 2 Halloween Holiday Party Home Decor Low-Profile Kitchen Mats for Floor - 17x29 and 17x47 Inch Black**Moutina**$17.63**4.8★13 rev](https://www.amazon.com/dp/B0FCFP72SX) [4**KorhLeoh Spider-Web Welcome Doormat Outdoor-Entrance - Half-Circle-Door-Mat Non-Slip Dark Artifical Coir Mats Halloween Decor 17x29**KorhLeoh**$14.73**4.1★122 rev](https://www.amazon.com/dp/B0C98XYPH6) [5**DCX Washable 5x7 Snake Rug Black Gothic Rug for Living Room Soft Low Pile Carpet Kid & Pet Friendly with Rubber Back Non Slip Stain Resistant Rug for Bedroom Dining Room Office**DCX**$40.93**4.4★487 rev](https://www.amazon.com/dp/B0G1KQXWTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DCX Washable 5x7 Snake Rug Black Gothic Rug for Living Room Soft Low Pile Carpet Kid & Pet Friendly with Rubber Back Non Slip Stain Resistant Rug for Bedroom Dining Room Office**DCX**$40.93**487 rev8mo ago](https://www.amazon.com/dp/B0G1KQXWTJ) [**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black**Fttoyoly**$22.20**154 rev9mo ago](https://www.amazon.com/dp/B0FPM2MXV8) [**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 - Brown**Fttoyoly**$22.02**154 rev9mo ago](https://www.amazon.com/dp/B0FPLYTPY7) [**2 Pcs Halloween Door Mat Combo Set Boo Ghost Welcome Doormat for Front Doors 28 x 43in Non Slip Black and White Plaid Rug Front Porch Entryway Floor Mat for Indoor Outdoor Fronts Porch Entryway Decor**Fairooth**$17.30**18 rev12mo ago](https://www.amazon.com/dp/B0FHWJCSYQ) [**Nayoroom Dark Academia Gothic Area Rug Soft Machine Washable 8x10 Rug Non-Slip Non-Shedding Durable and Easy-Care Perfect for Living Room Bedroom Dining Room.**Nayoroom**$102.03**149 rev1y ago](https://www.amazon.com/dp/B0F7RFMWYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DCX Washable 5x7 Snake Rug Black Gothic Rug for Living Room Soft Low Pile Carpet Kid & Pet Friendly with Rubber Back Non Slip Stain Resistant Rug for Bedroom Dining Room Office**DCX**$40.93**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0G1KQXWTJ) [**Moutina Happy Halloween Ghost Mushroom Pumpkin Skeleton Decorative Kitchen Rugs Set of 2 Halloween Holiday Party Home Decor Low-Profile Kitchen Mats for Floor - 17x29 and 17x47 Inch Black**Moutina**$17.63**4.8★**▲ 934%**](https://www.amazon.com/dp/B0FCFP72SX) [**Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black**Fttoyoly**$22.20**4.2★**▲ 902%**](https://www.amazon.com/dp/B0FPM2MXV8) [**TUBAMQ Happy Halloween Door Mat 17x30 Inch Funny Skulls Spider Web Welcome Mats Home Decor Farmhouse Doormats Decorations for Front Door Indoor Outdoor**TUBAMQ**$8.54**4.0★**▲ 730%**](https://www.amazon.com/dp/B0CJ5BYD3C) [**Unibyby Halloween Kitchen Mat Spooky Pumpkins Ghost Halloween Kitchen Mats for Floor Boo Black Cat Kitchen Rugs and Mats Non Skid Washable Set of 2 Decorative Kitchen Decor 17x29 and 17x47 Inch**Unibyby**$17.65**4.5★**▲ 610%**](https://www.amazon.com/dp/B0D48PYBND)
**~~View all trending →~~**
## **What buyers say about halloween door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Solid quality”*
**Soft Feel**12%
*“Soft and cute”*
**Color**7%
*“The color is vibrant”*
**Size-Overall**7%
*“Good size”*
**Design-Overall**6%
*“the design is really pretty”*
**Value For Money**6%
*“Good price”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Ease Of Cleaning**4%
*“cleans easily”*
**Durability**4%
*“Appears to be very durable”*
**Strength**3%
*“Sturdy”*
### **What buyers complain about **
**Thickness**17%
*“not as thick than your typical size welcome mat”*
**Quality-Overall**12%
*“Why is Amazon allowing sellers with such low quality products to sell”*
**Size-Overall**11%
*“not true to size”*
**Color**10%
*“color comes off”*
**Durability**7%
*“Fades quickly”*
**Flatness**5%
*“Doesn't lay flat”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Strength**2%
*“Very flimsy”*
**Print Quality**2%
*“Print is very light”*
**Ease Of Cleaning**1%
*“I took stars off because it is a real pain to clean”*
### **Top return reasons **
**Size-Overall**33%
**Color**18%
**Advertised Vs Actual Product**11%
**Quality-Overall**9%
**Material Quality**8%
**Functionality-Overall**3%
**Thickness**2%
**Flatness**2%
**Brightness/Shine/Glow**2%
**Value For Money**2%
## **Common questions**
- **Is halloween door mat profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 97 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is +185.9%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the halloween door mat niche?**
- 66 brands and 74 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in halloween door mat?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.3%.
- **When does demand for halloween door mat peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 104.2× the quietest.
- **What does it cost to enter the halloween door mat niche?**
- Listings span $6.88–$102.03; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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