---
title: "Trend — halloween decorations - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/halloween-decorations/trend"
last_updated: "2026-07-21T15:31:04.780Z"
locale: en
meta:
  description: "Niche score 72/100 · $3.4M/yr market · 62.0M searches/yr · $17.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 72/100 · $3.4M/yr market · 62.0M searches/yr · $17.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — halloween decorations - Flapen"
---

# **halloween decorations**

**Launch it**

A $3.4M/yr market growing +231.8% this quarter with returns at 3.1% — clears our launch bar.

Market size 96Growth 98Conversion 4Competition 90Returns 49Price range 80Avg price 81Brand share 97Review moat 36Quality gap 43

**Growth**

**Incredible****+231.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****27%**

top-5 brand share — no brand owns this niche

**Market size**

**Incredible****$3.4M**

$3.4M/yr · 62.0M searches

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.47**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.39–$61.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,850.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale