---
title: "Search terms — gypsum - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/gypsum/search-terms"
last_updated: "2026-08-05T21:21:32.100Z"
locale: en
meta:
  description: "Niche score 61/100 · $554K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $554K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — gypsum - Flapen"
---

# **gypsum**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 54Conversion 93Competition 29Returns 98Price range 82Avg price 94Brand share 52Review moat 79Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.56**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.00–$52.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****426**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$554K**

$554K/yr · 216K searches

**Growth**

**Good****+26.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms