---
title: "Grill — $25.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/grill"
last_updated: "2026-08-10T22:13:38.190Z"
locale: en
meta:
description: "Niche score 70/100 · $25.3M/yr market · 19.0M searches/yr · $192.90 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $25.3M/yr market · 19.0M searches/yr · $192.90 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Grill — $25.3M/yr Amazon US Niche (2026) - Flapen"
---
# **grill**
**Launch it**
A $25.3M/yr market growing +64.6% this quarter with returns at 1.3% — clears our launch bar.
Market size 100Growth 77Conversion 9Competition 85Returns 90Price range 7Avg price 47Brand share 77Review moat 45Quality gap 79
**Market size**
**Incredible****$25.3M**
$25.3M/yr · 19.0M searches
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+64.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Avg price**
**Okay****$192.90**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,034.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$20.08–$1119.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, grill is a $25.3M/yr Amazon United States market (19.0M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grill market data**
- **Units sold / yr**
- **125K–150K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$24.1M–$28.9M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**58%**
Top 20: 92%
**Top-5 click share**
**30%**
Top 20: 62%
**Open market**
**36%**
- Royal Gourmet25% - Weber11% - Gas One9% - Electactic7% - SUNLIFER6% - Cuisinart6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.6% search growth over the last 90 days.
900K700KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/grill/trend)
## **Top grill search terms**
- **grill**5.0M/yr+60.3%0.3% conv. - **charcoal grills**2.6M/yr+77.1%0.6% conv. - **gas grill**1.6M/yr+57.4%0.3% conv. - **bbq grill**1.7M/yr+41.0%0.4% conv. - **propane grill**1.2M/yr+56.0%0.3% conv. - **charcoal grill**1.0M/yr+81.6%0.6% conv. - **portable grill**864K/yr+92.0%0.4% conv. - **grills**694K/yr+77.7%0.2% conv. - **gas grills on clearance prime**532K/yr+92.1%0.3% conv. - **bbq**650K/yr+78.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/grill/search-terms)
## **Top grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$759K6%$1.5M9%$2.3M12%$3.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Gourmet CC1830S BBQ Charcoal Grill and Offset Smoker | 823 Square Inch cooking surface Outdoor for Camping | Black**Royal Gourmet**$137.03**4.3★7,186 rev](https://www.amazon.com/dp/B07FKLK6DG) [2**Gas One 14-inch Portable Barbecue Grill with 3-Point Locking Lid for Heat Preservation Dual Venting System Small Charcoal Grill for Backyard Camping Boat**Gas One**$20.08**4.3★4,165 rev](https://www.amazon.com/dp/B0B4PY2MDQ) [3**Royal Gourmet CC1830 28 Inch Barrel Charcoal Grill with Warming Rack Outdoor BBQ Grill with 626 Sq. In. Grilling Space for Backyard Patio and Parties Black**Royal Gourmet**$108.62**4.4★1,519 rev](https://www.amazon.com/dp/B0B7QF6D8Q) [4**Cuisinart Chefs Style Tabletop Portable Propane Grill 20 000 BTU Stainless Steel 2-Burner Outdoor Gas Grill for Camping Tailgates BBQ Hassle-Free Setup Twist-Start Ignition CGG-306**Cuisinart**$162.38**4.4★6,194 rev](https://www.amazon.com/dp/B00F3BHB80) [5**Royal Gourmet CC1830V 30 Barrel Charcoal Grill with Wood-Painted Side Front Table 627 Square Inches Cooking Space for Outdoor Backyard Patio and Parties Black**Royal Gourmet**$113.46**4.4★1,296 rev](https://www.amazon.com/dp/B0BRMGPGQJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3-Burner Propane Gas Grill with Side Burner 34 000 BTU Stainless Steel BBQ Grill Heavy-Duty Porcelain-Enameled Grates for Patio and Outdoor Cooking**Electactic**$228.71**162 rev4mo ago](https://www.amazon.com/dp/B0GSSV6QZ2) [**Kizmyee BBQ Barbecue Grill Portable Folding Charcoal Barbecue Desk Tabletop Outdoor Stainless Steel Smoker BBQ for Picnic Garden Terrace Camping Travel**Kizmyee**$20.31**173 rev8mo ago](https://www.amazon.com/dp/B0G2529V2Q) [**HUGROVE 4-Burner Propane Gas BBQ Grill Upgraded 40 000 BTU Stainless Steel Barbecue Grill with Foldable Side Tables Spice Rack & Wheels for Outdoor Cooking**HUGROVE**$190.10**140 rev9mo ago](https://www.amazon.com/dp/B0FFTHZ9QB) [**34 000 BTU 3-Burner Propane Gas Grill with Side Burner All Stainless Steel BBQ Grill Cast Iron Grates & Portable Cart with WheelsOutdoor Barbecue Grill for Backyard Patio Camping (G31 PRO)**Electactic**$240.99**262 rev10mo ago](https://www.amazon.com/dp/B0FRFJN9ZC) [**SUNLIFER Charcoal BBQ Grills Outdoor: Spacious Barrel Barbecue Grill with Side Front Table - Premium BBQ Smoker Combo for Backyard Cooking Patio Grilling Tailgating Party Camping Picnic**SUNLIFER**$130.86**162 rev1y ago](https://www.amazon.com/dp/B0DYNK7MC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3-Burner Propane Gas Grill with Side Burner 34 000 BTU Stainless Steel BBQ Grill Heavy-Duty Porcelain-Enameled Grates for Patio and Outdoor Cooking**Electactic**$228.71**4.2★**▲ 122%**](https://www.amazon.com/dp/B0GSSV6QZ2) [**Sophia & William 4-Burner Gas BBQ Grill with Side Burner and Porcelain-Enameled Cast Iron Grates 42 000BTU Propane Grills Outdoor Cooking Barbecue Cabinet Style Blue**Sophia & William**$308.04**4.1★**▲ 75%**](https://www.amazon.com/dp/B0D69ZWKV7) [**Kizmyee BBQ Barbecue Grill Portable Folding Charcoal Barbecue Desk Tabletop Outdoor Stainless Steel Smoker BBQ for Picnic Garden Terrace Camping Travel**Kizmyee**$20.31**4.1★**▲ 66%**](https://www.amazon.com/dp/B0G2529V2Q) [**34 000 BTU 3-Burner Propane Gas Grill with Side Burner All Stainless Steel BBQ Grill Cast Iron Grates & Portable Cart with WheelsOutdoor Barbecue Grill for Backyard Patio Camping (G31 PRO)**Electactic**$240.99**4.2★**▲ 38%**](https://www.amazon.com/dp/B0FRFJN9ZC) [**Weber Jumbo Joe Premium Charcoal Grill 22Inch Black Portable Outdoor BBQ Grill with Durable Plated Steel Grates PorcelainEnameled Bowl & Precision Airflow Control**Weber**$98.71**4.8★**▲ 25%**](https://www.amazon.com/dp/B01JBUPF72)
**~~View all trending →~~**
## **What buyers say about grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Grilling**30%
*“AMAZING GRILL”*
**Assembly/Installation**12%
*“Installation was simple”*
**Value For Money**8%
*“Great value”*
**Quality-Overall**8%
*“Excellent product”*
**Size-Overall**5%
*“Decent size”*
**Ease Of Use**4%
*“Easy Peasy”*
**Heating**3%
*“Good heat distribution”*
**Ease Of Cleaning**3%
*“Clean up is easy”*
**Advertised Vs Actual Product**2%
*“As described”*
**Instructions/User Manual/Troubleshooting**2%
*“Good instructions”*
### **What buyers complain about **
**Grilling**16%
*“Dented grill”*
**Assembly/Installation**11%
*“TERRIBLE INSTRUCTIONS”*
**Quality-Overall**11%
*“Cheap Quality”*
**Size-Overall**8%
*“Too small”*
**Instructions/User Manual/Troubleshooting**4%
*“Very bad instructions”*
**Heating**4%
*“gets hot”*
**Durability**3%
*“Poor durability”*
**Rusts/Corrodes**3%
*“it completely rusted”*
**Strength**3%
*“Not sturdy”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Grilling**34%
**Size-Overall**28%
**Defective Material/Parts**8%
**Value For Money**5%
**Assembly/Installation**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Quality-Overall**2%
**Heating**1%
**Mechanism Issues**1%
## **Common questions**
- **Is grill profitable to sell on Amazon United States?**
- The niche generates $25.3M/yr across 66 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +64.6%. Flapen's verdict: Launch it (70/100).
- **How competitive is the grill niche?**
- 31 brands and 69 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in grill?**
- Top complaints mined from reviews: Grilling, Assembly/Installation, Quality-Overall. The return rate is 1.3%.
- **When does demand for grill peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the grill niche?**
- Listings span $20.08–$1119.62; the average listing price is $192.90 (sweet spot $15–$100). The average incumbent carries 2,035 reviews — the moat a new listing must climb.
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