---
title: "Grill Mats for Outdoor Grill — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/grill-mats-for-outdoor-grill"
last_updated: "2026-08-09T06:24:56.288Z"
locale: en
meta:
description: "Niche score 78/100 · $2.4M/yr market · 1.3M searches/yr · $22.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 78/100 · $2.4M/yr market · 1.3M searches/yr · $22.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Grill Mats for Outdoor Grill — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **grill mats for outdoor grill**
**Launch it**
A $2.4M/yr market growing +146.9% this quarter with returns at 1.8% — clears our launch bar.
Market size 95Growth 96Conversion 80Competition 63Returns 79Price range 82Avg price 93Brand share 83Review moat 41Quality gap 47
**Growth**
**Incredible****+146.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.3M searches
**Avg price**
**Great****$22.04**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.10–$49.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,359.9**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, grill mats for outdoor grill is a $2.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 78/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grill mats for outdoor grill market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.2M–$2.8M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**52%**
Top 20: 96%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**41%**
- rumlick17% - Renook11% - Cuisinart9% - UBeesize8% - Linda's Essentials8% - TAOMAND7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +146.9% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/grill-mats-for-outdoor-grill/trend)
## **Top grill mats for outdoor grill search terms**
- **grill mats for outdoor grill**500K/yr+142.8%7.2% conv. - **grill mat**302K/yr+160.1%5.7% conv. - **grill matt for outdoor grill deck protector**69K/yr+225.2%6.2% conv. - **grill mats**57K/yr+173.9%7.5% conv. - **bbq mats for outdoor grill**48K/yr+116.0%6.9% conv. - **under grill mat**38K/yr+165.9%3.9% conv. - **under grill mats for outdoor grill**30K/yr+149.5%5.2% conv. - **grill mat for deck**23K/yr+188.7%4.2% conv. - **grilling mats for outdoor grill**29K/yr+127.9%7.2% conv. - **bbq mat**27K/yr+144.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/grill-mats-for-outdoor-grill/search-terms)
## **Top grill mats for outdoor grill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$96K8%$193K12%$289K16%$386K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**rumlick 48 x 30 inch Under Grill Mats for Outdoor Grill Double-Sided Fireproof Oil and Waterproof Protective Mat for Grass and Deck Outerdoor BBQ Fire Pit Fireplace Mat**rumlick**$19.40**4.4★736 rev](https://www.amazon.com/dp/B0CWRL1YMQ) [2**RENOOK Grill Mat Set of 6-100% Non-Stick Reusable Mats for Gas Charcoal or Electric Grills - Easy to Clean - 15.75 x 13-Inch Black**Renook**$11.68**4.6★25,724 rev](https://www.amazon.com/dp/B074BT57HG) [3**Cuisinart Premium Deck and Grill Mat 65 x 36 Non-Slip Rubber Mat for BBQ Griddle and Grill All Season Protection for Patio Deck and Porch**Cuisinart**$41.44**4.7★8,075 rev](https://www.amazon.com/dp/B07RY87474) [4**UBeesize Large 65 x 48 inches Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad for Fire Pit Indoor Fireplace Mat Fire Pit Mat Oil-Proof Waterproof BBQ Protector for Decks and Patios**UBeesize**$27.08**4.2★2,647 rev](https://www.amazon.com/dp/B0BG9ZVGDH) [5**Under Grill Mats for Outdoor Grill (48 x 30 inch) Double-Sided Mat for Under Fire Pit Mat the Perfect Grill Matt for Outdoor Grill Deck Protector and BBQ Matt for Under Grill Mat for Deck**Linda's Essentials**$16.73**4.2★1,075 rev](https://www.amazon.com/dp/B0FJ8F9VMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Huchiz Under Grill Mats for Outdoor Grill - 65 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Easy to Clean Perfect for Outdoor Grilling**Huchiz**$22.26**89 rev6mo ago](https://www.amazon.com/dp/B0GJC83QSH) [**SecuCaptain Under Grill Mat for Outdoor Grill - Large 48x36 Inches Double-Sided Fireproof Pad for Indoor Fireplace Fire Pit Heat Resistant Waterproof BBQ Floor Protector for Patio and Deck**SecuCaptain**$23.77**102 rev9mo ago](https://www.amazon.com/dp/B0FWRRN4C9) [**Vewaci Non-Curl 60x40 inch Under Grill Mats for Outdoor Grill Indoor Fire Pit Hearth Rugs for Fireplace Double-Sided Fireproof Oilproof & Waterproof BBQ Grill Mat Easy to Clean for Deck/Patio/Lawn**Vewaci**$28.05**128 rev10mo ago](https://www.amazon.com/dp/B0FPM3FWSQ) [**65 x 48 Grill Mat for Outdoor Grill 20 mil Fire Resistant BBQ Pad**DXOKNQG**$21.85**13 rev11mo ago](https://www.amazon.com/dp/B0FKT4GDVT) [**Under Grill Mats for Outdoor Grill (48 x 30 inch) Double-Sided Mat for Under Fire Pit Mat the Perfect Grill Matt for Outdoor Grill Deck Protector and BBQ Matt for Under Grill Mat for Deck**Linda's Essentials**$16.73**1,075 rev1y ago](https://www.amazon.com/dp/B0FJ8F9VMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Huchiz Under Grill Mats for Outdoor Grill - 65 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Easy to Clean Perfect for Outdoor Grilling**Huchiz**$22.26**4.6★**▲ 118%**](https://www.amazon.com/dp/B0GJC83QSH) [**SecuCaptain Under Grill Mat for Outdoor Grill - Large 48x36 Inches Double-Sided Fireproof Pad for Indoor Fireplace Fire Pit Heat Resistant Waterproof BBQ Floor Protector for Patio and Deck**SecuCaptain**$23.77**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FWRRN4C9) [**65 x 48 Grill Mat for Outdoor Grill 20 mil Fire Resistant BBQ Pad**DXOKNQG**$21.85**4.4★**▲ 88%**](https://www.amazon.com/dp/B0FKT4GDVT) [**UNCO- Under Grill Mats for Outdoor Grill 48 x 36 Black Double-Sided Fireproof Reusable Portable 3 Layers Waterproof & Easy to Clean Grill Matt for Outdoor Grill Deck Protector**UNCO**$11.02**4.4★**▲ 79%**](https://www.amazon.com/dp/B0DJP1VCXZ) [**UNCO- Under Grill Mats for Outdoor Grill 48 x 40 Black Double-Sided Fireproof Reusable Portable 3 Layers Waterproof & Easy to Clean Grill Matt for Outdoor Grill Deck Protector**UNCO**$12.54**4.4★**▲ 66%**](https://www.amazon.com/dp/B0DJP1WCFV)
**~~View all trending →~~**
## **What buyers say about grill mats for outdoor grill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**17%
*“clean up great”*
**Quality-Overall**15%
*“It is nice quality and very easy to use and clean”*
**Grilling**12%
*“Great grill”*
**Size-Overall**11%
*“Fits perfectly”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**6%
*“reasonable price”*
**Durability**5%
*“Very durable and easy to clean”*
**Ease Of Use**3%
*“Makes my life easier”*
**Material Quality**3%
*“Good material”*
**Weight Light**1%
*“Corner weights are perfect”*
### **What buyers complain about **
**Thickness**20%
*“It is thick”*
**Quality-Overall**9%
*“Lacking quality control”*
**Size-Overall**8%
*“It was too big”*
**Material Quality**5%
*“Flimsy material”*
**Strength**5%
*“Flimsy material”*
**Grilling**5%
*“it melted right through the grill mat”*
**Thin**5%
*“Extremely thin”*
**Ease Of Cleaning**3%
*“it will be hard to keep clean”*
**Durability**2%
*“I dont see this lasting long at all”*
**Value For Money**2%
*“not at this price point”*
### **Top return reasons **
**Size-Overall**29%
**Grilling**18%
**Material Quality**10%
**Thin**9%
**Advertised Vs Actual Product**5%
**Thickness**5%
**Quality-Overall**4%
**Strength**3%
**Value For Money**3%
**Weight Heavy**2%
## **Common questions**
- **Is grill mats for outdoor grill profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +146.9%. Flapen's verdict: Launch it (78/100).
- **How competitive is the grill mats for outdoor grill niche?**
- 25 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in grill mats for outdoor grill?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.8%.
- **When does demand for grill mats for outdoor grill peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the grill mats for outdoor grill niche?**
- Listings span $8.10–$49.18; the average listing price is $22.04 (sweet spot $15–$100). The average incumbent carries 2,360 reviews — the moat a new listing must climb.
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