---
title: "Griddle Mat — $468K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/griddle-mat"
last_updated: "2026-08-10T21:19:28.185Z"
locale: en
meta:
description: "Niche score 66/100 · $468K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $468K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Griddle Mat — $468K/yr Amazon US Niche (2026) - Flapen"
---
# **griddle mat**
**Worth a look**
Shows demand growing +132.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 96Conversion 68Competition 57Returns 78Price range 78Avg price 90Brand share 72Review moat 42Quality gap 24
**Growth**
**Incredible****+132.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$20.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.00–$41.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$468K**
$468K/yr · 361K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,276.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, griddle mat is a $468K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **griddle mat market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$418K–$523K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**34%**
- lanlw22% - rumlick14% - Protebox14% - PLOSIF7% - NancyL5% - WZGUSXN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +132.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/griddle-mat/trend)
## **Top griddle mat search terms**
- **blackstone silicone mat**75K/yr+57.6%6.3% conv. - **silicone grill mat**66K/yr+227.8%4.6% conv. - **blackstone mat**37K/yr+146.8%6.0% conv. - **blackstone grill mat**26K/yr+207.2%5.3% conv. - **blackstone griddle mat**21K/yr+157.3%4.5% conv. - **silicone mat for blackstone**21K/yr+318.5%5.9% conv. - **griddle mat**21K/yr+103.5%3.1% conv. - **silicone griddle mat**24K/yr+108.7%3.3% conv. - **blackstone silicone**10K/yr+164.2%3.4% conv. - **blackstone griddle silicone mat**10K/yr+150.3%5.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/griddle-mat/search-terms)
## **Top griddle mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$23K10%$47K15%$70K20%$94K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silicone Grill Mat Compatible with Blackstone BBQ Griddle Tools Mat with Drip Pad Spatula Mat for Outdoor Kitchen Counter Gifts for Men (Orange)**lanlw**$14.72**4.7★2,878 rev](https://www.amazon.com/dp/B0CXFCS2MD) [2**36 Silicone Griddle Mat for Blackstone 36 Inch Grill Heavy Duty Food Grade Silicone Griddle Cover Protect Your Grill from Dirt & Rust All Year Round**Protebox**$26.93**4.6★3,764 rev](https://www.amazon.com/dp/B0C89G582W) [3**79x39 inches Large Under Grill Mats for Blackstone Double-Sided Fireproof Outdoor Grill Protective Mat Oilproof Waterproof BBQ Fire Pit Fireplace Mat**rumlick**$33.12**4.6★350 rev](https://www.amazon.com/dp/B0F17QH493) [4**rumlick 28 Silicone Griddle Mat Cover for Blackstone Heavy Duty Silicone Cover All Year Round Griddle Top Protective Mat for Black Stone Accessories**rumlick**$19.64**4.7★956 rev](https://www.amazon.com/dp/B0DDNLW9RM) [5**36 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$24.26**4.7★194 rev](https://www.amazon.com/dp/B0GJD4685F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qoksvut Under Grill Mats for Blackstone - 72 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Griddle Floor Mat for Outdoor Grilling Easy to Clean**Qoksvut**$27.81**51 rev4mo ago](https://www.amazon.com/dp/B0GR9LP6X9) [**WZGUSXN Silicone Grill Mat for Blackstone Griddles & Outdoor Grills - Heat Resistant (450F) Countertop Protector Non-Slip Tool Organizer & Grease Catcher 16x11.5 Inch(Black)**WZGUSXN**$10.79**87 rev5mo ago](https://www.amazon.com/dp/B0FJ81G9BJ) [**Silicone Grill Mat for Blackstone - BBQ Griddle Tools Side Mat with Drip Pad Griddle Tools Mat for Outdoor Kitchen Countertop BBQ Grill Accessories Gifts for Men (Orange)**NancyL**$10.39**194 rev5mo ago](https://www.amazon.com/dp/B0GK174RLP) [**36 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$24.26**194 rev6mo ago](https://www.amazon.com/dp/B0GJD4685F) [**28 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$20.21**194 rev6mo ago](https://www.amazon.com/dp/B0GJCQV213)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qoksvut Under Grill Mats for Blackstone - 72 x 39 Inch BBQ Mats for Outdoor Grill Deck Protector Double-Sided Fireproof Oil-Proof Waterproof Griddle Floor Mat for Outdoor Grilling Easy to Clean**Qoksvut**$27.81**4.6★**▲ 127%**](https://www.amazon.com/dp/B0GR9LP6X9) [**36 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$24.26**4.7★**▲ 127%**](https://www.amazon.com/dp/B0GJD4685F) [**WZGUSXN Silicone Grill Mat for Blackstone Griddles & Outdoor Grills - Heat Resistant (450F) Countertop Protector Non-Slip Tool Organizer & Grease Catcher 16x11.5 Inch(Black)**WZGUSXN**$10.79**4.7★**▲ 127%**](https://www.amazon.com/dp/B0FJ81G9BJ) [**Silicone Grill Mat for Blackstone - BBQ Griddle Tools Side Mat with Drip Pad Griddle Tools Mat for Outdoor Kitchen Countertop BBQ Grill Accessories Gifts for Men (Orange)**NancyL**$10.39**4.8★**▲ 99%**](https://www.amazon.com/dp/B0GK174RLP) [**28 Silicone Griddle Mat for Blackstone - Heavy-Duty Food-Grade Griddle Cover & Full Surface Protection Waterproof Rust & Dust-Proof Essential Blackstone Griddle Accessories for Outdoor BBQ**PLOSIF**$20.21**4.7★**▲ 98%**](https://www.amazon.com/dp/B0GJCQV213)
**~~View all trending →~~**
## **What buyers say about griddle mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**17%
*“Cleaning is easy”*
**Size-Overall**16%
*“Excellent fit”*
**Grilling**14%
*“Great for grill”*
**Quality-Overall**12%
*“Solid quality”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“Worth EVERY penny”*
**Durability**4%
*“Very durable”*
**Rusts/Corrodes**3%
*“No rust”*
**Ease Of Use**3%
*“Easy to put on”*
**Material Quality**3%
*“The material feels durable”*
### **What buyers complain about **
**Size-Overall**22%
*“way too narrow”*
**Thickness**8%
*“Material is a thicker rubber like”*
**Grilling**6%
*“Not for grilling”*
**Quality-Overall**5%
*“Lacking quality control”*
**Ease Of Cleaning**5%
*“Not Easily Cleaned”*
**Strength**4%
*“so a bit flimsy”*
**Rusts/Corrodes**3%
*“leading to rust spots on the grill”*
**Advertised Vs Actual Product**2%
*“- Misleading ad”*
**Value For Money**2%
*“Not worth the cost”*
**Functionality-Overall**2%
*“it has not worked for us”*
### **Top return reasons **
**Size-Overall**53%
**Grilling**13%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Thin**4%
**Value For Money**3%
**Quality-Overall**2%
**Color**2%
**Thickness**2%
**Strength**2%
## **Common questions**
- **Is griddle mat profitable to sell on Amazon United States?**
- The niche generates $468K/yr across 28 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +132.4%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the griddle mat niche?**
- 22 brands and 47 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in griddle mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Grilling. The return rate is 1.8%.
- **When does demand for griddle mat peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the griddle mat niche?**
- Listings span $8.00–$41.44; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 2,276 reviews — the moat a new listing must climb.
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